The Brand ED Podcast

Nothing is more exciting AND anxiety-producing than choosing the “right” Wordpress Theme for your coaching, consulting, or speaking personal brand website. Don’t get fooled into thinking it’s no big deal. Listen to this episode and discover what should you account for and what should you be wary of when trying to choose the right Wordpress theme for your personal brand website? ---> RESOURCES F...

What’s the best website builder or platform for your consulting, coaching, or speaker personal brand website? No doubt, the popular vote goes to Wordpress. But there are a lot of misperceptions around Wordpress and its usefulness for your business—especially if you’re a personal brand. In this episode, you’ll learn the answer to these questions and more: Why is having a Wordpress site not as “chea...

Email marketing still wins the day. It’s ALWAYS a great idea to grow your own email list. But too often, your email list and email marketing software get messy. They look like your sock drawer, not a top tier revenue stream for your brand. Today’s episode will practically lay out a simple, 3-step strategy to segment your email list. Because research shows, segmented and targeted emails generate mo...

It’s the question every business and brand wants the answer to… What steps should I take to build a vibrant audience around my business? In this episode, my good friend and amazing marketing & branding consultant Sean Pritzkau shares his 3 proven steps to building an audience and growing your brand. When you listen through this episode, you’ll get the answers to these questions: How and where...

This week we meet the FIRST special guest on the show—Mike Kim. Mike is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For years he was the Chief Marketing Officer of a successful multi-million dollar company near New Y...

What IS a Brand Manifesto ? (And how does it help you as a business leader and personal brand?!?) When it comes to your personal brand, you have 2 choices: Create your brand with a brand manifesto… Or be created by your brand   By the time you’re done, you’ll see how a brand manifesto helps you with these key areas of your business: What a brand manifesto is How I use a brand manifesto in my own p...

Why do you need a  Brand Manifesto ? (And what the heck is it, anyway!) Yes, you and your personal brand or business will THANK YOU for creating your own manifesto. Here’s why… By the time you’re done, you’ll see how a brand manifesto helps you with these key areas of your business: Why a brand manifesto can save your business Why having a brand manifesto can save you How a brand manifesto compare...

Who’s the person behind the ‘personal brand’ known as Robby Fowler? Great question! In today’s “About Me” episode, I’ll share a bit of my own journey, along with 7 tips I’ve learned along the way. By the time you’re done, you’ll hear some wisdom around these topics: How do you know what to build your personal brand or business around? Why being a specialist with years of experience isn’t necessary...

This topic is crucial for marketing your personal brand. But nobody wants to talk about it. Until this episode… BY THE TIME WE WRAP UP THIS EPISODE, YOU'LL KNOW THE ANSWERS TO THESE QUESTIONS: What is the foundation of all great marketing? Why doesn’t anybody talk about it? How can it make us or break us? It’s the final part of the 7-part Radical Empathy Brand Framework! How did you connect with t...

In part 1, we discovered THE most powerful marketing skill you can develop is  Radical Empathy for your customer. In this episode, you’ll see how radical empathy gets used (and abused) in some real world marketing examples! Before you assume you know everything you need to know about empathy, check out this transformative episode. By the end of this episode, you'll be able to answers these 2 quest...

The marketing skill covered in today’s episode is PROVEN. In fact, this skill is old as time Itself…actually, older! So there's LOTS of data. This skill is the antidote to pushy, salesy, manipulative marketing. This skill can move you beyond business transactions to a relational exchange. By the end of this episode, you'll be able to answers these 2 questions: What is the MOST powerful skill to le...

We continue looking at the power of your brand for building your business, including your bottom line! By the end of this episode, you'll be able to answers these 2 questions: How valuable is your brand for your bottom line? What are the 6 parts of every successful brand? It’s part 2 of our initial look at branding, and branding is part 5 of the 7-part Radical Empathy Brand Framework! ---> RESO...

What power lies in your brand? Learn how to hit the bullseye in this episode on understanding your brand… By the end of today’s episode, you'll have answers to these 3 questions: How to easily define what branding is? Why the common excuses for ignoring branding don’t have to hold you back anymore? How branding and marketing are different and why you need to know the difference? Branding…It’s part...

Ever feel like you need a guru to save you from the myriad of marketing and branding gurus? Like a guru who could tell you which gurus to listen to, which ones to ignore, and when to listen them. By the end of today’s episode, you'll have answers to these 3 questions: Why short-term marking solutions can sabotage your results? How to avoid getting huge biceps and scrawny legs in your branding and...

As we explored in part 1 of your Core Brand Message… Most brands and businesses struggle to define their core message . Why? Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through? In part 2 of the episode on defining your Core Brand Message, you'll have answers to the final 2 questions: What are the ingredients of your core message? Why...

Since brands and businesses are run by people … And most people like to avoid challenges… Most brands and businesses struggle to define their core message . Why? Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through? Find out in today’s episode. It’s part 1 of 2 episodes on defining your Core Marketing Message. By the end of part 1, you'...

Who doesn’t like a good fight? In today’s episode, you’ll get a mini-showdown between marketing and branding. It's an area that’s confusing for so many personal brands and businesses. And where there’s confusion, there’s little chance you can grow your business and excel. By the end of this episode, you'll have answers to these 3 questions: What is marketing, its strengths and weaknesses for your...

Question:  Can being an expert at what you do make you a WORSE marketer? Sounds crazy, right? Of course— we all think —the more expertise you have, the more value you have to offer. Not so fast. Check out the counterintuitive answer in today’s episode. See if you suffer from “ The BIG Nose/Knows Problem .” By the end of this episode, you'll have answers to these 3 questions: Where do good leaders,...

Ever received a less-than-ideal response to your marketing? It can be such a letdown.  You get amped to launch something you’ve been working on. You’re ready to shout it from the mountain tops…and nobody’s interested. How can you go from marketing and getting crickets in return to marketing that sticks? A LOT of it has to do with WHERE you start your marketing. So let’s talk about that. In this ep...

YES—this podcast is still G-rated 😉 ! If you’ve ever tried to mow a yard infested with moles, you know the pain of stepping into holes and soft spots. It’s maddening. Many of us have holes or blind spots in our marketing, branding and positioning. And these holes make it a real challenge to market, brand, and position your personal brand and business. In this episode, you'll discover: Where the h...

In part 2 of this special, I continue the conversation on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family. We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle. In part 2, we continue our "family discussion" and explore: Why there are no shortcut solutions, but there are actions we can take? How our own lives as "Team Oreo" have...

In this episode, I’m pushing pause on the series I began in the previous show. This is a special, two-part series on Black Lives Matter. I’m joined by two black men who are like sons to my (very white) family. We lovingly refer to ourselves as "Team Oreo"—and I’m the cream in the middle. In part 1, listen into what is essentially a "family discussion" as I ask how they’re doing and feeling in ligh...

Most personal brands feel overwhelmed by the demands of running a business, while trying to market it, brand it, and grow it. Whether you’re growing a consulting business, you’re an author or speaker, or a business owner, listen to this episode for answers to 3 questions… Why building a personal brand and business can feel so overwhelming Why your website is so important…but hard (including a pers...

Many personal brands and SMBs struggle to connect their branding and marketing to their business strategy. You get bombarded with marketing voices, choices, and channels. Before long, you feel like you’re drowning in branding and marketing advice but making little progress.  Stop feeling overwhelmed. Join Robby Fowler and tap into 20 years of experience running a personal brand and working with br...