The Brand ED Podcast

Most expert service providers are already "talking" to prospects through marketing that signals the wrong outcome. This week in 4 Wins Issue 274 (unfamiliar win order): ponder familiarity and wonder, Part 5 of "Why Nobody's Buying What You're Best At" uses the marriage-fight metaphor and a retreat-center flip to show filtered interest, series recap, and reply Translation for July spots. Personal:...

Most experts can spot the gap in everyone else's offer. Their own still reads obvious to them and opaque to strangers. This week in 4 Wins Issue 273: Monologue adapts your dictation tone for Slack vs email. Part 4 of "Why Nobody's Buying What You're Best At" uses the museum chain (curator, interpretation, marketing) and the presenter bio test to show why proximity blocks self-translation. Win 3: o...

Issue 272 of The 4 Wins: NOMO for team focus, Offer Gap Part 3, rent vs own marketing, and survey readout with live session invite. IN THIS ISSUE WIN 1 - Nomo: Screen Time as a Game Most blockers shame you. Nomo rewards focus with perks, leaderboards, and the fist bump. WIN 2 - Shut Up About the Art (Offer Gap Pt 3) Buyers don't need your methodology. They need "What does this get me?" in one sent...

You redesigned the site, sharpened the deck, and stacked credentials. Strangers still shopped on price. This episode names the three fixes most expert service providers reach for first, and why each one can make you look more professional while training buyers to compare design, features, and credentials until price becomes the tiebreaker. —— IN THIS ISSUE WIN #1 — Sill: Social Without the Scroll...

You're probably too good at what you do to market yourself well. In this week's 4 Wins: a free printable calendar tool, why more marketing makes things worse, rules vs. wisdom, and the COO-style AI agent I'm building for my own consulting business. —— Every Friday I pack 4 wins into under 4 minutes — a tool to try, a client question answered, something to think on, and a personal story that connec...

The 4 Wins (Issue 262): Outcomes vs. Activities—and Building a Marketing Foundation Robby Fowler introduces The 4 Wins issue 262 and shares four segments for solopreneurs and entrepreneurs: a “something to try” recommendation centered on reclaiming online privacy with a Chrome-compatible, ad-blocking, tracker-stopping browser, plus a note that a short demo will be on YouTube. In part three of a se...

4 Wins #261: Location-Based Reminders, Marketing Burnout, Subscription Wisdom, and Choosing to Be Human Robby Fowler introduces issue 261 of “The 4 Wins,” inviting listeners to subscribe and noting a new, separate Substack section exploring faith and entrepreneurship. Win #1 highlights a simple way to stop forgetting errands by tying reminders to specific places. Win #2 continues a series on why “...

The 4 Wins: Enhancing Connection, Lead Magnets, Authentic Branding, and Personal Reflections Tune into this episode of 'The 4 Wins' where Robby Fowler delivers four enriching insights for solopreneurs and entrepreneurs. Discover a cozy solution to foster deeper connections within your team or community, unravel the complexities of lead magnet architecture for better conversions, rethink authentici...

Winning Streak: Episode 238 of The 4 Wins Join Robby Fowler in the latest episode of 'The 4 Wins' where entrepreneurs and solopreneurs can discover valuable insights and practical advice. In issue 238, you’ll explore an efficient way to manage event logistics, a method to create consistency in marketing, a thought-provoking reflection on what leads us 'home,' and personal lessons from an intense D...

The Four Wins: Issue 237 - October 10th Edition In this issue of 'The Four Wins,' Robby Fowler presents four key insights tailored for solopreneurs and entrepreneurs. Discover a powerful new way to showcase your expertise without sounding boastful, learn the importance of constraints in marketing consistency, and reflect on how pivotal epiphanies can drive your business forward. Additionally, expl...

Are you ready to kickstart your weekend with some branding and business insight? In this episode of "The Brand ED Bullet," I’ve got you covered with four quick wins tailored for solopreneur consultants, coaches, and fractional advisors.  Discover productivity apps or lesser-known features from your favorite software, reflect on pivotal business questions, consider the impact of success, and explor...

In Issue 42 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches. What You’ll Discover: Something to Try: A Go-To Guide for Email List Growth Struggling to grow their email list? Check out this comprehensiv...

In Issue 41 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches. What You’ll Discover: Something to Try: Too Many Streaming Choices? Get an app that's about to make your relaxation time a seamless joy. Ima...

In Issue 40 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches. What You’ll Discover: Something to Try: Stop Juggling Leads Revolutionize the way you handle leads, proposals, and sales processes without l...

In Issue 39 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches. What You’ll Discover: Something to Try: Picture Perfect Discover a straightforward way to clean up those nearly perfect photos, removing dis...

In Issue 37 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches. What You’ll Discover: Something to Try: Bullets...

In Issue 37 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches. What You’ll Discover: Something to Try: Go beyon...

In Issue 36 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches. What You’ll Discover: Something to Try: Ever won...

Episode Summary: In Issue 35 of "The Brand ED Bullet," we're delivering four quick wins to kickstart your weekend with a branding and business boost. This episode is packed with practical advice and thought-provoking insights for consultants, coaches, course creators, and solopreneurs. What You’ll Discover: Try This: Dropbox's Hidden Features Discover some lesser-known yet powerful features of Dro...

Brand Ed Bullet: Fast Friday Wins for Personal Brand Success In this episode of the Brand ED Bullet, listeners are offered four 'Friday wins' to boost their personal brand or solopreneurial endeavours. Win 1 advocates for the use of Card.co for quick landing page designs. Win 2 discusses the importance of differentiating between outcomes and impacts on one's life when setting business goals, with...

4 Freaky Fast Friday Wins in 5 mins or less! Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal. Take a listen. Then share it with someone you love 😀. Curious how to attract your ideal clients and turn them into fans? In this episode of "The Brand ED Bullet," you'll discover four quick strategies to spark your think...

Part 4 of a 6-part series on "The 6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners" Rekindling Your Content Marketing Drive: It's Time for a Reboot! Problem: Has your content marketing been running you down? Do you feel dissatisfied with its quality and the results it is yielding? Are you grappling with inconsistency in your content managemen...

Series: Part 3 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners" Challenge #3: Coming Up with Content Challenge Problem: Many solopreneurs, consultants, and coaches struggle when trying to decide what content to create to produce for their content marketing. They start feeling overwhelmed, get stuck, and never see r...

Series: Part 2 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners" Challenge #2: Chart the Course Challenge Problem: Why do you waste time, flounder, and suffocate under the weight of planning your content marketing? How come you go in fits and spurts when it comes to your content marketing? Series Highlights: In the...

Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them - Part 1 In this episode of The Brand ED Podcast, I help you kickstart your content marketing journey by discussing the common issues faced by personal brands and the steps to tackle them. In this Part 1 of the series, I pose some thought-provoking questions to gauge how you feel about your content marketing efforts and intro...