The Brand Compass

In this episode: I share what I’ve learnt from my conversations with Janice Wagner EP63 (Executive Search Specialist, based in Jo’burg) and Jack Fleckney EP64 (Expedition Leader, based in the UK). I’m hoping by having very different professionals come on the show and share their ‘personal brand’ story with you, it will energise you into creating something for yourself that feels more like you, and...

In this episode: Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Jack Fleckney, a local friend based in Northamptonshire, who runs a business that specialises in designing, organising and leading adventure expeditions. Jack comes on to share his journey as the ‘go-to person’ behind the business who had to lead from the front and be visible. You’ll get to hear his pa...

In this episode: Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. I introduce you to my friend, Janice Wagner. She heads up her own executive search and recruitment business in...

In this episode: I share what I’ve learnt from the last two conversations I’ve had in my series talking to real life examples of humans who are out there, shaping a version of themselves that they are happy to take out into the world. (Gordon Fong in Ep60, and Ryan Enslin in Ep61). I’ve worked really hard on this series - to try and bring you the best conversations we can have… around this tough,...

In this episode: Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my old university friend, Ryan Enslin. He is a travel journalist who writes for luxury and lifestyle publ...

In this episode: Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my friend, Gordon Fong. He is a businessman who specialises in the areas of digital, data and defense. Fo...

In this episode: This is a reflection, of how I think the show is going and what I have next in store for your hungry ears. If you’re curious about having your own show, maybe come have a listen on how I am feeling and what’s going through my head…now that we are at episode 59. Like many new independent podcast hosts, I had an idea when I started this show, but I didn’t know where it was going to...

In this episode: Do you REST? Do you prioritise resting in your day, week and month? If you are anything like me, I spend a whole lot of time inside my head, and I can feel quite depleted by the end of the day and even the week – if I’m not careful. In this episode I bring on a guest who specialises in educating her clients on this very subject. We talk honestly about how we need to be more aware...

In this episode: If you haven’t across Human Design before – my guest and I introduce you to the concept in this episode and you will see that, if anything, it supports my assertion that ANY time and work you can spend in getting closer to being more of yourself every day, is time well spent. ‘Human Design’ has come to fruition by way of Alan Robert Krakower who, over time, has come to be known by...

In this episode: I have a conversation with a strategic story teller who is incredibly talented in helping people like you, and me, to bring our stories to life, so that we can share them in ways that make a difference and get people to take notice and engage more with us. At the heart of it – we get down to how you take all of those deep insights you get from doing personal branding work and then...

In this episode: I revisit a topic I first wrote about in a blog post, back in 2012. The crux of it was that I was pitting the value of knowledge against imagination and, at the time, I had decided that I thought that imagination was more important than knowledge. Now, more than a decade later, and after working much more with professional humans on telling their stories - my view has shifted. Tod...

In this episode: Does your heart stop and your brain fizz to a grinding holt when you are asked: “What’s your purpose?” (tumbleweed) Yeah, I thought so. For some people the answer to this question is easy and rolls off the tongue fast. For others…it’s harder. Much harder. Especially if they haven’t taken the time to really work it all out. Never fear. Today will be different for you, my friend. My...

In this episode: The conversation path I take you down in this episode is all around how you can utilise your personal brand work out in the real world. I bring together two things to walk you through this: (a) the personal brand strategy piece (give highlights of what that is in reality), and (b) reminding you of Mai-Kee Tsang’s concept of Sustainability Visibility®️ (creating a buffet of things...

In this episode: This is the last of a bit of a mini-series we have done focussed on podcasting and specifically with a lens for subject matter experts (in either being a host or going on to a show as a guest). Be sure to listen to previous episodes: 49 (what makes a good podcast host), 50 (the four ‘purpose types’ for podcast shows), and 51 (what makes a good podcast guest). In this episode Imoge...

In this episode: Have you been thinking about trying to get onto a podcast show as guest? Or – are you a podcast host and are head deep in trying to seek out and pick the right people to come on to your show? This episode is for you. This is important for you as a subject matter expert or service provider who wants to be a bit more visible or be noticed more. Guesting on podcast shows is a great o...

In this episode: I share what I think are the higher over-arching purpose angles to podcast shows. Why are these important? Well – it may explain why you like or don’t like certain podcast shows, or it may well help galvanise you into thinking about which purpose types might actually be possible for you, if you want to start a podcast show. These purpose angles can stretch over any genre – so show...

In this episode: If you have been thinking about starting a podcast show, or have started a show and are working hard to make your show great for your listeners – I hope you will enjoy this episode. I bring on one of my personal brand strategist colleagues, Mark Franklin, from our agency business, Harbour 32, on to chat through some of the nuances that we feel are so intrinsic to really embodying...

In this episode: I share my reflections on how it went, running a 21-day personal story challenge with my friends and connections. I honestly share my reflections on what I noticed about myself when taking part in the challenger myself, and what I learnt from the interaction with my content. I move on to sharing what I noticed (in a helicopter view) about what my friends were sharing in the challe...

In this episode: I bring back Alison O’Leary, a Career and Life coach, who comes to help us understand the importance of uncovering our Adventures in Happiness. This bleeds nicely into my mantra of getting you to be more YOU, more of the time and have more fun in your everyday. Back in episode 16, Ali and I talked about how designing your ideal working lifestyle was also key to defining the way YO...

In this episode: I start the conversation with you about how you physically speak or communicate with your clients, or with an audience when you are recording a video, delivering a webinar, doing the work you do, or even being on podcast show. I introduce you to Vocal Archetypes, and particularly how Vinh Giang describes these in his communication skills training, which I have done myself. Honestl...

In this episode: I bring my Speaking Coach, Jackie Goddard, back on so we can have an open discussion about what it was like being coached to prepare for my talk at You Are The Media’s Creator Day, down in Poole (south coast of UK). Come and be a fly on the wall as we walk through Jackie’s process, using my talk as a demonstrative example. You’ll get some ideas on how this reflects on you, and how...

In this episode: For me, brand experience, and even your personal brand experience, is all about how you want your clients to feel with they come into contact with you, work with you or even just communicate with you. It's the 4D experience that encompasses sight, sound, emotions and the physical experience. As service providers, sometimes we may fall into the trap of thinking: “what can we do? We...

In this episode: If you are regular listener, you’ll know that I’ve tinkered on the edge of the topic of Artificial Intelligence now in a few episodes. You will have heard me speaking to Stephen Ruse, my IP lawyer friend, as we openly tried to work out between us what impact AI will have on our ownership and rights to the use of our physical likeness and voice. I have also been talking at length a...

In this episode: I share my recent experience speaking at You Are The Media’s Creator Day in-person event down in Poole. I am not a professional speaker – so this was a big deal for me. My nervous system went into over drive. When you listen to this episode, you’ll hear me share how I used to ‘know’ logically (at a high level in my head) about how important personal brand work is, and the element...

In this episode: Let’s face it – the world is a scary place right now. The level of angst that we have gotten used to living with, day in and day out, is actually quite alarming – if we allowed ourselves the time to stop and think about it. In this episode I hope you remind you of what a magnificent, complex being you are and recognise the challenge we have before us. Knowing that we are complex i...