The Brand Called You

When you’re in love – true love – you will absolutely feel that this person completes you and makes you the happiest when you are together. Once you find this person, never let them go! Everyone talks about falling in love, but the real challenge is staying in love. In this busy time, people often forget about their partner and stop feeling close to each other. Today we have, Tal Zlotnitsky, Found...

We know, just working in a job or one source of income is difficult to make us stay afloat in the world. Especially, with business owners, the source of income may be their business activity, but the source of wealth is investments. However, it is not easy as it sounds. One needs a proper understanding of the financial market. Here comes the role of financial analysts, who can enable one to invest...

The hue and cry around climate change are real and are getting serious with each passing day. While some of us are pertinently working to defer the disasters, some aren’t even bothered. Despite the pool of knowledge around us regarding the environment and its deteriorating conditions, we least realize that even our food habits affect the earth massively. Although the percentage of vegans and veget...

Human Resources, as a business function, plays a prime role in the success of a business as it manages the most important element of any business, i.e., human beings. The role of HR has evolved from being just a  support system to a C-level executive partnership, owing to the fast-paced changing work environments. With younger leadership and flexible work demands, the task of HR is no longer...

Starting a business requires a lot of effort and commitment. It’s important to know what's involved and if you're suited to business and self-employment. We recommend you take some time to critically evaluate yourself and the challenges of owning a business. See if you're ready to start a business. Today we have Mahavir Sharma, a serial entrepreneur who is part of umpteen businesses and social org...

With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost is not an investment, trying to gain maximum eyeballs and attraction to a brand for its success. But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it importa...

Diversity, Equity, and Inclusion (DEI) are vital to creating and maintaining a successful workplace; one founded on the principle that all people can thrive personally and professionally. Before you begin to reevaluate your efforts and implement new practices , it’s important that you fully understand each component, both individually and how they work together. Judith Katz, Co-Owner, The Kaleel J...

We often hear about the importance of IQ and EQ. But how often do we wonder about one’s CQ? CQ stands for creative quotient, an important parameter for any innovation. CQ plays an equally important role in building an organisation as IQ and EQ do. But as we grow old and tend to become slaves to processes, we keep losing our creative abilities. What are the attributes that make one creative? How do...

Anu is the founder and CEO of India leaders for social sector ILSS. She is a founding member of Ashoka University. She is the earlier founding Deputy Dean of the Young India Fellowship. Not only that, but she has worked earlier for American Express and TNT. I've had, six career transitions from the corporate to where I am today, including a stint being a stay-at-home mom which was also a career in...

As Indians, we are exposed to a diversity of cultures from our childhood. We grow up to respect and interact with different cultures respectfully. With globalisation, the global cultures have come to work together, and it is critical to learn to understand the behaviour patterns of different cultures for a successful culmination of the projects at hand. Our today’s guest delves into the importance...

Studying abroad is one of the most powerful ways to advance academically, improve your resume, and connect with the world (and yourself) on a deeper level. Rahul Subramaniam, MD, Athena Education talks to us about helping students to become best versions of themselves and getting admissions in top universities around the world. Vision of Athena Education- Athena’s vision is simple: We want to work...

In today’s episode of The Brand Called You, we discuss the aspects of weaving engaging content, ranging from written stories to conducting conversational events. We will also discuss the diverse roles that we play in society. Our guest of the day is an exceptionally great media professional who also uses his talent and time in contributing back to society. Michael Switow is the founder of Switow M...

After more than four decades of displacement, Afghan refugees constitute one of the largest protracted refugee situations in the world. There are nearly 6 million Afghans who have been forcibly displaced from their homes. Of those, 3.5 million are displaced within Afghanistan; 2.6 million are Afghan refugees living in other countries. We have Narges Meraj, Refugee from Afghanistan, Contract specia...

India is the second-largest populated country in the world. Yet, sex is considered to be taboo. A practice, that is a part of every human being, is supposed to be discussed only behind closed doors or with medical professionals. Pleasure is mostly considered to be a sin by many. However, what one fails to realize is how it might boost relationships. Also, the tight scrutiny over it leads to severa...

The Women, Peace, and Security (“WPS”) agenda was formally initiated by the landmark UN Security Council Resolution 1325 (2000), which was adopted on 31 October 2000.4UNSCR 1325 affirmed the important role of women in the prevention and resolution of conflicts and in peace-building initiatives. Salwa Sahloul is the International Expert in the Agenda of Women, Peace, and Security. Salwa Sahloul, bo...

Teamwork is essential for the success of any business organisation. Only when all the teams come together, respecting the value system and culture, does an organisation see success. However, every team has people with varied ideas and motivations. They need to be on the same page with everyone else for the successful execution of a project. However, if they feel lost or need guidance, a powerful t...

Human Resources, we know, plays a key role in the growth and sustainability of an organization. It is no longer concerned with just finding the right candidate for a job role. They are responsible for curating and establishing an organization’s culture. Employees form the base of any organization, and if they do not follow a culture of a company, it won’t grow. Managing the manpower of the company...

Who doesn’t want to grab a quick burger after a hectic day? No time to wait for an elaborate meal? Well, you always have a burger. But missing Indian flavour food? Miss no more, as you have the Indian flavours fused in a quick burger meal with Wat-A-Burger, a made-in-India burger chain. Captain Rajat Jaiswal is the cofounder of Wat-a-Burger, an Indian burger chain. We know you would be wondering,...

Education, we know, is ideally supposed to make us evolved human beings living in co-existence with each other professionally and socially. But recalling our school days, were we ever prepared for the real world? Were we taught how to handle the problems of life and the mental challenges that we will face as we grow up? Were we taught how to accept diverse cultures from around the world and live m...

Whether you are a new entrepreneur, an aspiring entrepreneur, a business owner, or a salesperson, you need a mentor. And who will be your mentor? Even if you are a die-hard self-starter, who doesn't need a mentor?  Not having a mentor in your life can be a real bummer, especially when you are just starting out.  You are also missing out on a lot of opportunities. You can make great conne...

Reporting relationships: The CEO generally reports to the company’s board of directors, while the CFO reports to the CEO. As the chief financial officer, the CFO puts together the annual budgets of the company, analyzes financial data, and tracks expenses and revenues. Giri Giridhar, EVP, and CFO, Indian Hotels Company Ltd (Taj Group of Hotels) talks to us about the key responsibilities of the CFO...

You must have heard the adage, ‘a picture speaks a thousand words.’  It refers to the notion that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description. Today, TBCY invites The Coconut Man of India, who talks about the importance of storytelling. Do you know why he is known as The Coco...

E-commerce is a booming industry. This recent rise in e-commerce can be attributed to the ease of use and flexibility that e-commerce portals offer customers. There are so many portals that have sprung up recently, but the number of e-commerce businesses going bust is on the increase. This increases the importance of not only choosing the right e-commerce portal, but also the importance of choosin...

Living in the 21st century, we have come a long way in achieving women's equality in domestic life as well as in the workspace. However, it is important to remember we are still in the process and have still not reached there. Even today, there are millions of girls from across the globe who for varied reasons do not have access to education. Mindsets of the powerful in the corporate world still q...

The meaning of burnout is not a new term in the modern economy. But, it is still a problem that employers ignore. It is a problem that was created by the working culture, but it can be solved by the same culture. Today we have with us Davida Ginter, the CEO of Enkindle Global. Enkindle Global is an international organization dedicated to supporting leaders and organizations in burnout prevention a...