The BowerBird Show

Design journalist? Join BowerBird.io today. https://www.bowerbird.io In this episode of the Bowerbird show, hosts Nic and Ben discuss the evolving needs of design journalists in 2025, particularly focusing on the types of photographs that resonate with publications. They emphasize the importance of storytelling through images, the role of people in architectural photography, and the necessity of i...

Join BowerBird.io today. https://www.bowerbird.io In this conversation, Nic and Ben discuss the impact of economic uncertainty on architecture publishing, focusing on how architects and publications can navigate these challenges. They explore the effects of paused projects on content creation, the need for consistent marketing, and the importance of building relationships with journalists. The dis...

Join BowerBird.io today. https://www.bowerbird.io In this episode, Nic and Ben discuss the prevalent negativity in marketing targeted at architects and propose a shift towards positive marketing strategies. They explore the unfair advantages architects have, such as high-quality photography and a culture of storytelling, which can be leveraged for effective marketing. The conversation emphasizes t...

Join BowerBird.io today. https://www.bowerbird.io n this conversation, Nic and Ben discuss the concept of call outs in journalism, particularly within the architecture and design sectors. They explore the historical context of content requests, the challenges journalists face in sourcing quality content, and how call outs have transformed the way stories are told. The discussion highlights the imp...

Join BowerBird.io today. https://www.bowerbird.io In this conversation, Nic and Ben explore architecture exclusives. The intricacies of project pitching and publication relationships within the architecture industry. They discuss the importance of building relationships with publications, the nuances of exclusivity, and the factors that make a project worthy of being featured. The conversation als...

Join BowerBird.io today. https://www.bowerbird.io In this conversation, Nic and Ben explore the complexities surrounding celebrity architecture, particularly the challenges architects face when working with high-profile clients who often impose strict confidentiality through NDAs. They discuss how this impacts the architects' ability to showcase their work, the importance of managing client expect...

Join BowerBird.io today. https://www.bowerbird.io n this episode, Nic and Ben discuss the evolving landscape of journalism in the design world, particularly focusing on the needs of journalists and the shift towards themed stories. They explore the challenges of finding niche topics, the role of call outs in journalism, and the importance of understanding audience engagement. The conversation high...

Join BowerBird.io today. https://www.bowerbird.io This conversation explores the undervaluation and misunderstanding of communications and marketing roles within architectural firms. It discusses the different roles of marketing, communications, and business development, emphasising the need for clear definitions and responsibilities. Nic and Ben highlight the importance of long-term marketing str...

Join BowerBird.io today. https://www.bowerbird.io The conversation explores the evolution of publications, particularly in the architectural sector, highlighting the shift from traditional print media to digital platforms. It discusses the impact of technology and audience changes, the trend of consolidation among publishers, and the increasing importance of paywalls and diversified content strate...

Join BowerBird.io today. https://www.bowerbird.io This conversation delves into the significance of word of mouth (WOM) in the fields of architecture and publishing. The hosts discuss how WOM operates, its impact on business growth, and the importance of client experience. They explore strategies for enhancing WOM, including the cultivation of positive experiences and the use of media to amplify r...

Join BowerBird.io today. https://www.bowerbird.io In this conversation, Nic and Ben explore the evolution of architectural publishing, tracing its history from the invention of the printing press to the impact of modern technology and social media. They discuss how media has influenced architectural practices, the role of photography, and the emergence of architecture critics. The conversation als...

Join BowerBird.io today. https://www.bowerbird.io Architecture renovations aren’t just about updating old spaces—they’re about balancing history, design, and the architect’s vision. But how do you tell the story of a renovation in a way that does justice to both the original architecture and the new design? In this episode, we dive into the unique challenges of photographing a thirty million dolla...

Join BowerBird.io today. https://www.bowerbird.io In this conversation, Ben and Nic discuss the evolution of awards partnerships with BowerBird, emphasising the role of technology in managing awards programs efficiently. They explore the collaboration with PR companies, the importance of measuring the impact of awards on project exposure, and the integration of AI and jury insights into the awards...

Join BowerBird.io today. https://www.bowerbird.io In this conversation, Nic Granleese and Ben G Morgan explore the transformative impact of AI on writing, particularly in the context of architecture and journalism. They discuss how AI can assist in storytelling, data extraction, and the creation of custom content, while also addressing common fears surrounding AI. The discussion highlights the evo...

Join BowerBird.io today. https://www.bowerbird.io In this conversation, Ben and Nic reflect on the 10-year journey of BowerBird, sharing their origin story, the challenges they faced, and the evolution of their platform. They discuss their early days in Melbourne, the importance of community, and how they navigated the changing landscape of architecture and media. The conversation highlights the s...