Yanique DaCosta

The Boutique Hotel Playbook: Secrets & Strategies Revealed

Business EN ↓ 34 episodes

The Boutique Hotel Playbook is Actionable Insights for Boutique Hotels! Your boutique hotel is more than rooms — it’s a brand, a story, an experience. On the Boutique Hotel Playbook , Yanique DaCosta shares strategies to boost direct bookings, attract high-value guests, and turn stays into stories guests rave about. Learn how to build loyalty, design unforgettable guest journeys, and position your property as a lifestyle destination that stays booked solid.

Author

Yanique DaCosta

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 7, 2026

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Episodes

34. The Hidden Revenue Boutique Hotel Owners Leave on the Table Every Day 07.07.2026

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: ⁠https://hotels.theykmd.com/work-with-me-4289⁠ Most boutique hotel owners pour everything into getting guests to book, then treat the arrival as the...

They Found a $4M Loophole Hiding in One Line of a Property Appraisal 30.06.2026

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotel buyers never read the fine print on a property appraisal. This one line item change...

The Real Reason Your Hotel Gets Bad Reviews (It's Not the Pool) 17.06.2026

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 What if the biggest opportunity in boutique hotels right now isn't building something new, but activating a...

How Everyday Investors Are Buying Boutique Hotels in Jamaica (Without Being Millionaires) 10.06.2026

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 What if the next big boutique hotel opportunity isn't about buying property at all? In this episode...

30. Before You Build a Boutique Hotel, Watch This (Architect Reveals What Most Owners Skip) 02.06.2026

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotel owners start with rooms, finishings, and furniture. Architect Reva Watson says you...

29. He Spent $20M on Ads and This Is What Boutique Hotels Get Wrong 26.05.2026

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotel owners run Meta ads the wrong way. They boost a post, spend a few hundred dollars,...

28. What Happens When 26 People Buy a Hotel in Jamaica? 05.05.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotels don’t struggle because of the property. They struggle because they don’t know how to e...

How to Build a Boutique Hotel Guests Remember, Rave About, and Rebook 17.04.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Wanna stay Charela Inn or Le Mirage? Links below. https://www.charelainn.com/ https://www.miragenegril.com/...

Why Adventure Travelers Don’t Choose Your Hotel First (And What To Do Instead) 31.03.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotels make the same marketing mistake. They focus on the room. The amenities. The pool. The vie...

Stop Chasing Foot Traffic: The Real Way Events Drive Direct Bookings. 31.03.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Boutique hotel owners love the idea of events, until they picture noise, mess, and chaos. In this episode, we...

The Secret to Building a Hotel Guests Never Forget 07.03.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 👉 Watch Scott Eddy’s previous episode here: https://youtu.be/NEXmyl3TCXQ Most boutique hotel owners say th...

Stop Winging It: The Real Reason Your Hotel Isn’t Getting Direct Bookings 19.02.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Most boutique hotel owners don’t fail because their property isn’t beautiful. They fail because they have no...

How to Make a 35-Year-Old Hotel Irresistible to 35-Year-Old Guests 27.01.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Your next loyal family hasn’t even heard of you yet—and they don’t read travel brochures. If your hotel has...

Stop Paying for Clicks That Don’t Convert: The 7-Point Direct Booking Fix 20.01.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Every click costs money. So why are guests landing on your website… and leaving without booking? In this ep...

Collecting Emails Won’t Save You — Here’s What Builds Real Loyalty 13.01.2026

f you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotel owners and short-term rental operators think collecting guest emails from Airbnb means t...

The OTA Lie: How to Win Back Your Guests in 90 Days (Not 15 Years) 06.01.2026

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Someone told you it takes 15 years to escape the OTAs. They lied. In this episode, I’m breaking down The 90...

How to Evolve a Legacy Hotel Brand Without Losing Its Soul 30.12.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 What if the brilliance that built your hotel’s reputation is the same thing holding it back from growing? I...

Stop Letting OTAs Own Your Guests. 23.12.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Most boutique hotels either try to automate everything or they avoid technology altogether. Both extremes quie...

90-Day Marketing Roadmap Every Boutique Hotel Needs Before Launching Anything 16.12.2025

🧭 Show Notes If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Ever signed off on a marketing project that started with excitement… and ended with exhaustio...

Your Marketing Isn’t Failing — It’s Just Showing Up Too Late 09.12.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Description: Most boutique hotels wait for high season to save them. But what if the secret to selling out...

How This Heritage Hotel Fixed Terrible Reviews And Became “Timeless Luxury” In Under A Year 02.12.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 In this episode of The Boutique Hotel Playbook, I sit down with Nikola Milović, Head of Marketing and Communic...

How to Sell Out Before You Open: The Pre-Opening Marketing Playbook for Boutique Hotels 25.11.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Your rooms aren’t ready, the walls are bare, and the paint is still drying—but that doesn’t mean you can’t...

Website Fix That Adds 30% More Direct Bookings—Without Ads or Discounts 18.11.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Your property might be charming, but if your website is confusing or outdated, it’s costing you bookings ev...

How to Actually Build Guest Loyalty 11.11.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Pretty photos may win you likes, but they won’t win you loyalty. In this episode, we uncover why relying on...

The Ultimate Guide to Turning Your Hotel into a Press-Worthy Destination 04.11.2025

If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 Why do some boutique hotels consistently land in travel magazines and online features while others remain i...

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