The Bottom Line with Erick Bauer

In this episode of The Bottom Line, Erick sits down with longtime friend and former agency colleague Alex Thomas, now Head of Communications at Canopy Growth. Alex shares what it takes to lead communications at the executive level—shifting from agency execution to shaping enterprise strategy—and the importance of setting boundaries in an always-on profession. He also talks about leading with empat...

In this episode of The Bottom Line, host Erick Bauer is joined by Andrea Chrysanthou, President of the Canadian Public Relations Society (CPRS) Toronto and founder of Amplify, for an honest and wide-ranging conversation about what it means to lead, adapt, and advocate in the modern PR landscape. Andrea brings a deeply personal and professional perspective to the table. She reflects on her early li...

In this episode of The Bottom Line, Erick is joined by Martin Waxman, one of Canada’s most respected voices in communications with decades of experience in public relations, digital strategy, and education. The conversation explores Martin’s career journey and the evolving role of communications in a rapidly changing world. From the early days of traditional PR to the emerging possibilities of aug...

In this episode of The Bottom Line, Erick sits down with Dr. Terry Flynn—respected educator, seasoned communicator, and a guiding voice in the world of public relations. What starts as a conversation about his career quickly evolves into a powerful reflection on leadership, mentorship, resilience, and the personal growth that comes from decades of navigating change. We explore Terry’s journey from...

In this episode of The Bottom Line, Erick sits down with Linda Andross, Managing Partner at APEX and ruckus Digital, to explore her inspiring journey through the Canadian communications industry. From being one of APEX’s first employees to eventually taking over the agency and leading it through decades of growth, Linda shares valuable insights on what it takes to succeed—and lead—with purpose. Th...

In this episode of The Bottom Line, Erick welcomes Matt Juniper, CEO of PRAXIS, for an in-depth conversation about the evolving role of storytelling across the marketing and communications landscape. From his early days as an intern to now leading one of Canada’s top independent agencies, Matt reflects on nearly two decades in the industry—and how the definition of “PR” has expanded to include eve...

In this episode of The Bottom Line, Erick sits down with Sonia Prashar, President of SPPR Inc., to explore the ever-evolving world of public relations. With over 25 years of experience in communications, digital marketing, and PR, Sonia brings a wealth of knowledge and practical insights into what it takes to succeed in this fast-paced industry. Throughout the conversation, Sonia shares her perspe...

In this episode, Erick sits down with Jennifer Nebesky, President & CEO of Liver Canada, to discuss her transition from senior leadership roles in public relations to the nonprofit sector. With experience as SVP at Maverick PR, Mansfield, and Thornley Fallis, as well as CMO and Interim CEO of Cystic Fibrosis Canada, Jennifer shares her insights on strategic communications, nonprofit leadership...

In this episode of The Bottom Line, Erick sits down with Kelly Grover, President & CEO of Cystic Fibrosis Canada, to explore the vital role of communications in the nonprofit sector. With over two decades of experience leading organizations like Ovarian Cancer Canada and Cancer Care Ontario, Kelly shares her insights on what drives her passion for advocacy, stakeholder engagement, and impact-d...

In this episode of The Bottom Line, Erick Bauer sits down with Jeff Beach, President and CEO of Asthma Canada, for a candid conversation about the power of storytelling in the nonprofit world. With decades of experience in advocacy and public health, Jeff shares how authentic, mission-driven stories fuel connection, inspire donors, and mobilize change. From leading a lean, passionate team to embra...