The Boss Mom Podcast

Language, our vocal pitches and accents are the ultimate marker of identity. The words we speak and how we say them affect how people perceive us and even our ability to build authority.   As parents, there are facets of our kids' vocabulary that we might not get, like why they say 'sus' and 'fire', but these words actually reveal a lot about history, culture and identity.   How does language evol...

As parents, what we do each and every day impacts our children. Even if we have the best intentions, when we have baggage and normalize our own pain, it affects them.   Working on ourselves is a powerful step towards being the parents we want to be, and that starts with unraveling our own trauma and baggage.   How can we work on ourselves without adding a lot more stuff on our plates? How do we be...

Seeing how we live our lives is how our kids gauge reality and ultimately create the lives they want.   If we make them feel like parenthood means giving up what we love, that's what they'll believe. If we show them that we can have things we're passionate about, they'll follow that example.   Being mothers, business owners and everything else in our lives certainly isn't easy, and that's okay. Th...

Being a parent takes a massive amount of energy, love, time and commitment, but many of us yearn for that not to be the only legacy we have. We yearn to create meaningful things outside of our kids, and writing a book is one of the best ways to do that.   If you have something you want to say to help people, make clear or change about the world, you have what it takes to write something great.   W...

Being healthy isn't just about looking good. It's about feeling good in our bodies, having energy, being around for as long as possible and setting an example for our kids. Food is a huge part of health, and most of the time it feels like achieving it requires us to give up all the foods we love.   What if we could eat whatever we want, just managed intentionally, so we can still reach our goals?...

One of the biggest barriers to more sales is being so passive in our approach, we can't move people into action.   We fear being too aggressive and pushy so many people we talk to hover at hesitancy.   Can we be more proactive without putting people off? What can we do to make our emails and messaging more proactive?   In this episode, I share tactical tips on being more proactive about sales.   B...

When it comes to building great brands, the words we use matter. Good copy shouldn't just inform people, it should ooze personality and speak directly to our audience.   Whether you write your own copy or hire someone, there are ways we can set ourselves apart with the words people see on our websites and social media.   What's the secret to personality-filled copy? Is A.I a threat to copywriters?...

As parents, our kids are our priority. We want to raise them well and help them grow to be the best version of themselves. We want our kids to grow up to be confident and resilient.   How do we create common language between us and our kids so that we can have meaningful conversations that will instill confidence? How can we show our kids that we respect them and that they are capable?   Founder a...

If your opt-in isn't working then you will want to listen as I walk Natalie through the process of tweaking the content on her opt-in to get it to convert better. 

As Boss Moms, we go through many challenges that lead to us forgetting to take care of ourselves. The truth is, we're the best version of ourselves and moms and business owners when we dedicate some time to focusing on ourselves.   Why is the self-care component so important, and how does it tie in with mental health? How do we learn and transition into the self-care component?   In this episode,...

Marketing and sales is all about making choices. People either excel or fail because of the choices they make, so we have to be sure we make the right ones.   When it comes to marketing, are women generally better at certain aspects of it? Is there a feminine advantage? Can people actually shift our perspective about sales and marketing?   In this episode, international Sales and Marketing Consult...

Everyone's always talking about authenticity, and how we need to be more authentic in our lives and businesses. But what does that really mean? Authenticity is key, but we actually need to know what it looks like to make sure it shines through.   Can we be strategic about authenticity? Are there steps that we can take that may help our authenticity and integrity shine through?   In this episode, I...

As moms, partners, daughters, sisters, friends and business owners, we only have so much time and energy. Boundaries are how we protect all those valuable resources, and make sure we're not spread too thin.   It's not just about time and people. It's also about the words we use and the cultural messages we let into our own lives.   In this special 600th and birthday episode, I share the boundaries...

When it comes to social media, a lot of the things we're told to do to get followers, likes and shares don't work anymore.   Motivational posts, teaching posts, value-add posts and promo posts - none of these are leading to growth, and it makes us hate social media. So what is working? What will get people to like and follow your content?   In this episode, I talk about what isn't working on socia...

Impulse spending is so normalized and integrated into our culture, we do it without thinking. It's really easy to be persuaded by discounts, flashy ads, and social media trends, but impulse buying can impact our relationships, mindset, and finances.   How do we live a contented life without being swayed by external factors? How can we be more mindful of what we have rather than spending unnecessar...

Sometimes life throws curve balls that we simply can't avoid and we have to accept, be it a business downfall or health diagnosis. It's normal to have feelings of dread when it happens, but we have to remember that we still have a future. There is value in improving perspective and being in charge of our own story.   How do we learn the skill of contentment and joy? Are there ways to be less stres...

There are thousands of tools and platforms that can boost our businesses and grow our professional presence online. Pinterest is no different and when we really know how to tap into it, it can help our business to expand.   How does Pinterest work for the B2B space? What are some of the things we need to familiarize ourselves with before getting started with Pinterest?   In this episode, I am join...

Many women in the B2C and the B2B space are finding themselves in the business friendzone. We help other people with their lives, relationships, health and more, and become so familiar, we get treated as a friend rather than a mentor.   Why is being in the friendzone in the marketing industry a huge problem? And how do we fix it?   In this episode, I discuss how to move out of the friendzone and i...

In an age where everything is so fast-paced, it can be difficult to slow down and connect with people on a meaningful level. It's becoming increasingly hard to find people that align with us and what we stand for.   How do we slow down and form meaningful relationships and uplift one another? How can we help others and ourselves feel less disconnected and lonely?   In this episode, author Amy Daug...

Our bodies are constantly changing, and it's only fitting that how we take care of our health changes as well. Prescribed medication and diagnoses don't always work, so we need to look at other options for our wellbeing.   How do we find the root cause of our symptoms? What affects our body and our gut health? Why are illnesses and symptoms in women so normalized?   In this episode CEO and founder...

Whether we end up publishing it or not, the process of writing a book is highly valuable. It allows us to dig deeper, marinate our thoughts and figure out and dial in our messaging.   Even pretending to write a book will give us more clarity and it makes everything about marketing our businesses easier.   Where do we begin the process of laying out a book? How does the process help us have more fu...

Sales can be difficult, especially if we look at selling as if it's a burden. If we don't feel good about how we sell, we won't feel good about closing the sale.   How do we sell with integrity? How do we engage in sales in a way that feels more heart centered and not burdensome?   In this episode, multi-passionate entrepreneur Miriam Thiel joins me to talk about ethical sales, the future of sales...

When it comes to marketing our businesses, we're taught to niche down according to demographics - age, income, occupation etc, but then we craft content, and it just falls flat.   Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, makes more people want to share our stuff and buy from us.   In this e...

We're finally in an era where people no longer want to sweep their truth under a rug, and when it comes blended families, people are more open to having discussions as opposed to the past.   Why should we always communicate our feelings with our family and how does that help our relationships to thrive? It can be easy to get upset about certain things especially in a blended family, so how do we d...

As moms, we are often influenced by other parents and people who may not agree with our parenting style. It's easy to feel pressured and change the way we do things, but it's important to remember the intention behind our beliefs and systems.   How do we stay true to our opinions even when people are telling us otherwise? How do we ensure that we stay accountable as parents, and how do we begin ma...