The Boss Mom Podcast

Marketing used to be all about newspaper ads and radio spots, now it's all about digital platforms, social media and AI. If you're trying to grow your business, navigating these changes can be tricky, especially if you've been in the marketing game for a long time.   Because of how rapidly marketing is evolving, staying on top of all the changes can be overwhelming. How do you find the right strat...

Motherhood is a journey full of love, joy, and challenges. As moms, we often struggle to balance our dreams with taking care of our children.   People often think that having kids means giving up on our own goals. But is this really true? Can we balance our dreams and the needs of our kids?   In this episode, I talk about the challenges of being a mom with big dreams. I discuss the pressure from s...

Being a mom and running a business can be really hard. We often feel guilty because we're not sure if we're doing the right things for our kids or our jobs.   Guilt is a common emotion, particularly among mom entrepreneurs juggling dreams and responsibilities. It can be a motivator and a hindrance, and learning how to manage it effectively is essential.   Why do we feel guilty about caring so much...

If you've ever felt overwhelmed by the constant decision-making, juggling business tasks, and the never-ending responsibilities of motherhood, you're not alone.   Balancing business and motherhood means constant decisions I have to make and the feeling of always being behind. That's why it's important to find real advice and true connections in a world full of repeated ideas.   So, how do we decid...

Many people think that online courses and social media are the best ways to grow your business, but smaller, close-knit groups can be even better. Building strong, personal connections is really important in today's business world.   For moms, this is very helpful. Moms can make strong connections and grow their businesses by joining smaller, personal groups, without the stress of trying to be eve...

As entrepreneurs, we've been tricked into believing that a successful brand is all about having the perfect strategy or the best marketing techniques. So we work tirelessly, pouring their heart and soul into our businesses, only to feel disconnected, overwhelmed and burned out on marketing. Have you ever wondered why, despite your hard work, your business isn't growing as you hoped? The reality is...

Most people think profit is all about money. They work tirelessly, sacrificing their time, energy, and well-being, only to find themselves burnt out and unfulfilled. Society has conditioned us to believe that just having enough is acceptable, but this mindset keeps us trapped in survival mode. Have you ever asked yourself why you never seem to have enough time, energy, or emotional freedom? The tr...

Being a mom is hard, and sometimes it feels like nobody understands. We see perfect moms in books and movies, but real life isn't like that. This makes moms feel even more stressed and lonely. We try to do everything and be perfect, but it's exhausting. It's easy to feel like we're not good enough. Real-life moms are not perfect, and that's okay. We need to support each other and find help when we...

A lot of marketing strategies today feel cold and don't work well. This makes it hard for busy moms to connect with their audience while taking care of their families. What if there's a way to market that not only helps you build real relationships but also helps your business grow? Many traditional marketing methods leave moms feeling tired and disconnected, making it tough to manage both work an...

Life is cyclical and seasonal, but adapting to these cycles can lead to a more balanced and fulfilling life. Many moms put a lot of energy into trying to maintain control, only to end up overwhelmed and out of sync. The truth is, being in control shouldn't be our ultimate goal. Embracing the ebbs and flows of life should. We all deal with life's complexities and a rollercoaster of emotions. Strivi...

Summer is fun but let's be real, it can also turn our usual routines upside down—especially for us Boss Moms balancing our businesses with family life. It's super important to understand that our lives change with the seasons. There are ways to keep your business moving forward during the summer, all while making sure you still have loads of family time. How can we, as moms, plan our work around t...

While many people think being online all the time is the best way to grow your business, there's a reason why the old-school way of meeting people face-to-face can be even better. Moms can use networking to make strong connections that really help their business, without making life more stressful. Even with your busy schedule, where can you find the right people to support your goals? Does networ...

Since 2015, we have built our Facebook group into a thriving 75k member community. This year, I decided to shut it down.   Walking away from something that's "doing well" is scary, but if it's not lighting us up, it's the right thing to do.   The Facebook group was working - even growing, but the truth is: I had started to resent it. I didn't fall out of love with building community. I fell out of...

As entrepreneurs, we pour ourselves into building these amazing businesses, the last thing we'd ever consider is shutting them down, especially when they're doing well. Why would we choose to walk away from something that's actually working?   Well…that's where Krista Lockwood found herself. After building a 6 figure business over the last 5 years, she has decided to sell it and move on.   Our kid...

Today's rules of marketing force us in one direction: be everywhere, all the time, non-stop.   It's all about more content, more entertainment, and of course - more virality. Here's the problem for moms: this isn't a sustainable version of marketing. It's exhausting, guilt-inducing and unrealistic. Our life requirements don't align with being online all the time, and we shouldn't have to play by t...

As entrepreneurs, there's a ton of pressure to commit to one thing and stick with it, no matter what. Even though we're constantly evolving, switching things up makes us think we're wishy-washy, indecisive and uncommitted. Does that mean we have to sell and say the same thing forever, even when it's no longer in alignment with us?   Life's too short to stick with something that's not lighting us u...

So many women have juicy and purposeful potential inside them, but because they're too depleted to see the possibilities, it never sees the light of day.   We tell ourselves that being moms is what's holding us back. The truth is: not tapping into our potential has nothing to do with our kids, and everything to do with our own emotions.   When we operate from an agitated nervous system, urgency, o...

Visibility is crucial for business growth, getting new clients, and increasing sales. However, for many, especially women and mothers, being seen is a significant challenge. Beyond the realm of business, there's a deeper struggle: the quest for identity and purpose.   Balancing personal aspirations with societal expectations can be overwhelming. The fear of judgment often holds us back from our po...

Navigating the rollercoaster of entrepreneurship, particularly for Boss Moms, involves constant shifts, uncertainties, and tough decisions. One of the most daunting challenges is the pivot – transitioning from a known, successful path to something uncertain.   It's not just about the business; it's about the emotional turmoil that comes with it. Doubts creep in - Will the change be worth it? What...

As moms, we know the struggle of never having more than 10 minutes to ourselves. We are always constantly juggling multiple tasks with barely a moment to spare.   It can get overwhelming and frustrating especially when we lose focus.   Is there a solution that takes just one minute of our time and can make a world of difference?   Enter one-minute success hacks; quick, actionable strategies that c...

As moms, we're bombarded with advice from all angles - including successful men.  Should we really be taking advice from them?   Their success is undeniable, and they may make really great points, but can they truly understand the intricacies of motherhood? This dilemma leaves us torn between wanting to benefit from their wisdom and doubting if it truly applies to our lives.   How can we stop dism...

Juggling a million tasks, striving to ensure everything runs smoothly. Constantly worrying if everyone around us is okay. As moms, it's a heavy burden we carry.   The relentless pressure to bear the responsibility for everyone's happiness and well-being is well…exhausting. Does being a mom and a woman mean maintaining control, fixing every problem, keeping everyone happy? No…and the sooner we rele...

As moms, there's a constant pressure to put our maternal identity above everything. Of course, our kids are important, but there's a lot more to us than that.   Our worth isn't determined solely by how much time we dedicate to our families. Neglecting our other identities and passions can lead to a profound loss and disconnection from ourselves.   How does the pressure sabotage our ability to be t...

As moms, business owners and women, our lives are constantly changing. We grow, discover new interests, and we get bored in our businesses, and we're left wondering if it's time to pivot.   Now, before we go uprooting everything and making huge changes, we really have to check in with ourselves first. Sometimes what feels like a new direction to shift into is nothing more than a short-term burst o...

Every mom struggles with the pressure to be present and connected while also excelling in our businesses.   We all want to have it all, but honestly, it can leave us feeling like a rubber band being pulled way too thin. That nagging feeling creeps in – are we doing enough for our families or our careers?   How do we figure out our limits and make peace with the fact that we can't do it all? Can we...