The Booze Bruthas

Halloween isn't just costumes and candy anymore. It's become a full-blown adult drinking occasion—theme bars, elaborate cocktails, parties, pop-ups, theatrical presentations and drinks designed to be photographed before they're ever tasted. But why does Halloween give bartenders permission to break all the rules? On this special edition of The Booze Bruthas, Dee and NG explore the darker side of c...

The night out isn't dead. But the old formula—get dressed, hit the club late, drink until closing and figure out how you're getting home afterward—is competing with something different. Consumers are going out earlier. They're becoming more selective about where they spend. Food, atmosphere, experiences and social connection increasingly matter alongside what's in the glass. Non-alcoholic choices...

Technology is making it easier than ever to build, market and operate a spirits brand. AI can generate campaigns, analyze consumers, predict trends and automate work that once required entire teams. But there's a catch: everybody else has access to the same technology. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for ad...

In Episode 22, Dee and NG take the technology conversation one step further and examine the battle between Human vs. Machine vs. Opportunity. They explore which jobs technology could change, which human skills remain difficult to replace, and whether independent brands should fear automation—or use it to compete against companies with vastly larger teams and budgets. And there's one question hangi...

For generations, Black and Brown consumers have helped define drinking culture—but ownership, distribution and access haven't always reflected that influence. Live from the fifth anniversary of the CLINK & SIP Festival, Dee Best and NG take The Booze Bruthas directly into a room filled with diverse founders, makers, chefs and beverage professionals who are changing that equation. They'll talk...

Everybody talks about what's inside the bottle. Almost nobody talks about what it takes to put something around it. In Episode 20, Dee and NG expose the overlooked economics of spirits packaging—from glass, closures and labels to freight, minimum orders, custom molds and the growing battle between premium presentation and smarter, lighter packaging. The conversation asks a bigger question: Does a...

The spirits business can look incredibly attractive from the outside: premium bottles, celebrity acquisitions, major distribution deals and billion-dollar brands. But underneath the glamour is a capital-intensive business built on inventory, patience, regulation, distribution and relationships. Dee and NG examine why traditional investment thinking doesn’t always translate to spirits, what founder...

We like to believe what ends up in our glass is completely our choice—but taste is influenced long before the first pour. From social media and cocktail menus to bartenders, cultural moments, packaging and changing consumer habits, Dee and NG examine the invisible forces shaping what America drinks. Then, in The Booze Room, LoveLuvv Sparkling Wines founder Samantha Danielle Herbert joins the conve...

Today's spirits consumer doesn't think like yesterday's. They value experiences over excess, authenticity over advertising, and quality over quantity. Dee and NG explore how changing consumer behavior is reshaping everything from product development to marketing and hospitality. Research shows younger adult consumers are increasingly "sober curious," drinking more intentionally, and spending on pr...

The spirits industry is entering a new era. The days of easy growth, automatic premium pricing, and relying on distribution alone are fading. Dee and NG discuss why the industry is resetting—and what founders, consumers, bartenders, and investors need to understand to thrive in what's next. Recent industry data points to tighter consumer spending, selective premium purchasing, inventory pressure,...

For decades, every spirits brand dreamed of getting on liquor store shelves. But today's fastest-growing brands are finding customers through restaurants, hotels, private events, hospitality partnerships, direct relationships and experiences before they ever dominate retail. Dee and NG sit down with distributor Glen Murray to discuss why success today is built far beyond the liquor aisle. Hosted b...

This week, The Booze Bruthas pull back the curtain on the hidden forces shaping what ends up in your glass. From distributors and retailers to marketing budgets and shelf placement, we're exposing the business behind the bottle. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not every distillery fails because of bad Whiskey. Today Dee Best and NG explore why the Whiskey business has changed and will it ever make a true comeback to it's glory days. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes someone invest in a spirits company? What do investors look for? What has Vince learned from watching Cōpajn grow from the inside? This episode introduces listeners to the investor's perspective while naturally educating them about the business of spirits. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data...

🥃 IT'S THE LAST CALL... BEFORE SEASON 2. One season. Ten episodes. Countless pours. Plenty of laughs. And a whole lot of real conversations. Before we kick off an even bigger Season 2, Dee Best and NG are raising one final glass to relive some of the funniest moments, biggest lessons, behind-the-scenes stories, and conversations that helped make The Booze Bruthas what it is today. Hosted by Simpl...

Cocktails aren't just drinks-they're storytelling. A Masterclass in balance, presentation, and creating moments people remember Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apple Pie, Brandy, and specialty spirits. Creativity vs. consistency-and when to break the rules. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why wood matters. How barrels transform spirits-and how patience pays off. Featuring NG's barrel-aged Gin. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Vodka has no flavor" is lazy thinking. We break down quality, filtration, and how vodka really moves culture and money. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tequila, Mezcal, tradition, and truth. What's authentic, whaat's hype, and what consumers need to know before paying premium prices. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Patience makes profit. We talk barrels, aging and why whiskey teaches disciple- both in spirits and in life. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rum’s global roots, cultural significance, and why it deserves more respect. From cane to cocktail—with real talk about flavor, aging, and market perception. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gin isn’t basic—it’s surgical. NG breaks down botanicals, balance, and why most gins fail. Dee translates it for the culture. Plus: the perfect G&T, Booze Bruthas style. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

A raw look at the craft spirits industry—who wins, who doesn’t, and why. We strip the romance and talk business, science, and survival. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dee Best and NG break down how they went from passion to production- mistakes, wins, and the real cost of building in the spirits game. This isn't a fairy tale. It's the blueprint. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.