The Book More Brides Podcast - Wedding Business, Wedding Marketing, Book More Weddings, Wedding Business Mentor, Bridal Business Coaching

Experience, training, and equipment - do these things matter when it comes to booking more weddings?   Your leads want to know some very specific information about them...but the way you share it makes alllll the difference in making your leads want to book you, or keeping them in the "just looking" zone.   Today, I'm sharing a few *maybe controversial* things about what wedding marketing messagin...

Do you struggle to get wedding leads to see your value?   Are you wondering how to get couples to see why you're better than your competition - and not only better, but even worth spending more than they planned so they can book YOU?   Last week, another one of our Growth Academy students told us how he had booked a couple who said he was more expensive than others - but they wanted HIM, because h...

It's the business equivalent of the chicken or egg question - which is better to do first: Make your website look good (design), or sound good (writing)?   When it comes down to it, what will convince couples that you are the right wedding pro for them and book with you?   Yes, you do need a good-looking website that will be attractive to your couples...after all, we only have half a second to mak...

When it comes to selling in your wedding business, have you found yourself saying any of these things?:   "The selling process it makes me feel so insecure...I hope this feeling will leave me soon!" "I have no background in selling, so it is SO alien to me." "The struggle is real with sales & networking when you're an introvert with impostor syndrome!"   These are real quotes from real wedding pro...

Are you stressed out about how to make your wedding business stand out from your competition?   Do you feel like it's nearly impossible to get couples to see your value in a crowded market?   Or do you think the only way to get ahead is to offer something (or a style) that is TOTALLY NEW AND UNIQUE from anything anyone has seen before?   So many wedding pros struggle with this...and a lot of times...

Are you getting the "wow, you're so expensive / out of my budget" response from your couples more than you'd like?   This is the WORST to hear, because it pretty much confirms one of our biggest fears as a wedding pro: We're charging too much, and no one wants to hire us because we're too expensive - so we better reduce our rates. Right?    WRONG!!   There are some very understandable reasons why...

You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging?   What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear?   I'm talking about the PARENTS of your couples - the mother of...

Do you feel like you constantly have a million things on your mind when it comes to your wedding business - and almost none of them have to do with what you actually DO in your wedding business?   From responding ASAP to wedding leads and keeping tabs on already-booked couples to making sure your marketing doesn't fall apart - it's a lot for any wedding DJ, photographer, wedding planner or anyone...

What will happen if your couples DON'T choose you?    What are they worried about? What are they afraid will happen? And most importantly...   Do they know you're ready to keep it from ever happening??   In this episode, I'm talking about how to add a little salt to make your wedding marketing and messaging amazing...along with several references to the "A Christmas Carol" and the Muppets. You're...

Are you brand new to the wedding industry and wondering how to market your wedding business?   Are you maybe not-so-new, but never really got a chance to set a solid foundation for marketing your wedding business?   Today, I'm sharing the 5 most important things EVERY wedding pro needs to do - whether you're a DJ, photographer, venue owner, wedding planner, florist, or ANYONE who works in the wedd...

You know you're great at what you do...the couples who book you LOVE you and tell you that you're amazing...so why aren't you booking more weddings?   Running a wedding business can feel really defeating at times - especially when the bookings are slow, but you know you have the talent and skills to give your couples exactly what they want for their wedding.   If this sounds familiar, then I want...

There's definitely no lack of marketing solutions for your wedding business - but how do you know which ones are best for YOU?   So many of you have said you feel like there's something missing in marketing your wedding business...but you're not sure what, or where to go first.   Free or low-cost methods will only take you so far - there's a reason they're free or low-cost! - but there's also goin...

Have you been hearing about a recession, and wondering how it will affect your wedding business?   After the last couple of years, we could really use a breather as entrepreneurs...but with experts debating if we're heading for a recession or in one already, one thing is clear: We need to have a plan for our wedding business to thrive, in both a down economy and a booming one!   When you plan, you...

Are you feeling a little stuck in your wedding business?   Do you feel like you're just trying everything and spreading yourself around online just so people can find you - but you're running out of ideas of what else to do?   It can be super frustrating to try to figure out what will work for your wedding business, and what will be a big ol' goose egg that wastes your time, money and energy.   (T...

We're just over halfway through the year - how's your wedding business doing? Are you reaching your goals? Would a few more bookings help? Do you even KNOW where you're at??   It can be hard to look at our business straight on and crunch the numbers...so today I'm sharing a super-simple method for figuring out: Where you're at now Where you want to be How to get there How to plan ahead for 2023  ...

Did you know there are 4 super-important things your wedding leads NEED to hear to want to talk with you?   So many of our couples have had bad experiences with pushy salespeople - both with wedding pros and just anywhere else in their lives - so we need to make sure we're building a level of comfort, trust and confidence with them...before they ever get on a call with us.   These 4 phrases are so...

Are you frustrated that leads aren't filling out the contact form on your website?   One of our Growth Academy students recently told us this was his number one issue - getting more leads that came through his website to fill out the contact form and schedule a call with him.   If your website has a decent amount of traffic coming through, but you're not seeing enough calls booked from that traffi...

THEY contacted YOU...you gave them the info...but now your lead isn't responding. What's the deal?   Getting ghosted is one of the most frustrating parts of the wedding business, and we don't always understand why.   Maybe they're a Buy Later couple...maybe they're just price shopping...but  maybe  it's because we're (unintentionally) saying something that keeps them from coming back. O.O   In tod...

Are you a new wedding photographer? DJ? Wedding planner? Venue? Florist?   No matter what service you offer, if you're new to the wedding business, you've probably asked yourself: How in the world do I get leads when no one knows about me yet??   Don't worry - I've got a plan for you! I'm sharing 4 of the best ways to get your name out there and get the attention of the engaged couples you want to...

Do you sometimes feel like you're not that great of a wedding pro? Like you can't compete with the bigger operations? That you don't have enough experience? That you're TOO experienced (a.k.a. old)?   It's that old beast that's come back to take another chunk out of our ego: IMPOSTER SYNDROME.   It's okay - every one of us has to deal with these feelings at some point in our careers, and it won't...

Why do ads seem to work for some wedding pros, and not for others?    Have you run ads for your wedding business, but didn't get the leads you wanted and just figured ads don't work for you?   Well, before you throw in the towel on ads, I have a fix for you, and it could be a game-changer...not just on whether your ads work or not, but to bring in the RIGHT kinds of couples for you!   PLUS: I have...

Do you know the 5 most important steps you can take to close more leads when they come in?    Whether you're a brand-new wedding pro, or a more - ahem - experienced one, it's important to have a fool-proof process that will take leads from random to red-hot!   In today's episode, I'm sharing these simple - but oh so powerful! - steps so that you'll know EXACTLY what to do when you get a new lead i...

Do you find yourself saying things like:   "I know I don't look as professional as the big wedding businesses in my area" "Those wedding pros have so much more experience than me"   Well, I'm here to tell you today that you CAN look professional enough online to compete with - and win more couples away from! - those bigger, more established wedding businesses...you just need to know how to show up...

Do you hear "How much?" from your leads more than you want,  or have to haggle with couples who only seem to care about getting you down to your lowest price?   Are you sick of getting bratty brides who want you to dance for them because they don't get why you're "so expensive"?   Then I have just the episode for you - I'm sharing 3 truths you need to know, so you can start bringing in leads who a...

Does the word "marketing" stress you out - especially the idea of creating a marketing PLAN??   It doesn't have to be complicated, I promise!   I'm sharing 5 tips to create a super-simple plan to get your wedding business marketing in the right direction...and you don't need a degree to do it!    === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Face...