Josh Peterson
The BMK Vision Podcast
Welcome to The BMK Vision Podcast — the show for MSP leaders, IT professionals, and the vendors who support them. Hosted by the team at Bering McKinley, each episode delivers real-world insights, strategic guidance, and no-BS conversations to help you grow, scale, and profit in the managed services space. We challenge outdated models, highlight proven standards, and share stories from the front lines of consulting. Whether you’re just getting started or running a mature MSP, this podcast helps you bring clarity, structure, and profitability to your business.
Author
Josh Peterson
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
#31 - From the Trenches - The CIO Mindset - MSPs, Luck & Learning (Bob Coppedge) 30.10.2025 55:27
When former CIO Bob Coppedge, CEO of Simplex IT, joins Josh Peterson, the conversation turns into a masterclass on business maturity, luck, and the evolution of managed services. From aviation museums to model-year MSP strategies, Bob shares 45 years of perspective on what separates the techs who adapt from the ones who stall. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaw...
#30 - From The Trenches - Domino’s Niche MSP Playbook (Ashley & Jason Radcliff) 28.10.2025 56:31
Ashley & Jason share how they turned years in Domino’s operations and IT into a niche MSP with national reach—built for pizza-speed SLAs. If you’re an MSP owner wondering how to specialize, price, and scale processes without losing your mind, this one’s for you. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-b...
#29 - From The Trenches - Mastering MSP Sales Systems - (Mitz Giannakos) 23.10.2025 1:15:42
Josh Peterson sits down with Mitz Giannakos, Co-Founder of Next Step Technology Solutions, to unpack what makes an MSP sales machine truly scalable. From early prospecting challenges to the art of sales leadership, Mitz shares how to transform sales chaos into a repeatable, data-driven system that drives real growth. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below....
#28 - From The Trenches - Micro MSP Growth & Streaming (Daniel Oquendo) 21.10.2025 1:02:58
A candid conversation with Daniel Oquendo of Whispering Dragons on serving micro-small businesses, pricing with integrity, and using smart security + streaming tools to scale without a large team. Great for owner-operators balancing service delivery, sales, and modern content strategy. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/berin...
#27 - From The Trenches - Pick a Lane - Account Management & MSP Focus (John Snyder) 16.10.2025 1:03:52
John Snyder (CEO, Net Friends) joins Josh to unpack how MSPs escape “do-everything” chaos by choosing a clear primary business model and fixing account management. You’ll hear owner-level lessons on partnership, procurement pitfalls, automation wins, and why marketing isn’t a “nice to have”—it’s the front door to recruiting and revenue. ✅ Enjoyed this episode? Like, subscribe, and share your bigg...
#26 - Don't be That Guy - Know Your Numbers or Die - MSP KPIs (Ryan Alter) 10.10.2025 1:00:01
Learn the 13 MSP numbers that actually move profit. Host Josh Peterson breaks down revenue buckets, service gross profit, and the levers your service manager can pull today. Perfect for MSP owners and leaders who want clearer decisions, stronger margins, and a repeatable finance rhythm. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/beri...
#25 - From the Trenches - Women-Led MSP Clients, AI & Community Growth (Sparkle Tufano) 07.10.2025 55:13
🎙️ Sparkle Tufano on Community-Led MSP Growth, AI in IT Services & Plain-English QBRs | BMK Vision Podcast ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog From theatrical pyrotechnics to IT leadership, Sparkle Tufano brings a unique lens to running a thriving, people-first MSP. In this episode of the Be...
#24 – From the Trenches - Starting an MSP - Sales, Tools, Automation (Chris Hart) 26.09.2025 34:17
New founder Chris shares the real playbook for launching (again): lean tools, aggressive outreach, and a focus on recurring revenue. If you’re an MSP owner or IT leader eyeing your next growth phase, you’ll learn concrete tactics you can reuse immediately. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog Chr...
#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) 23.09.2025 50:14
In this candid “From the Trenches” chat, Josh Peterson and guest Rafi Cohn unpack what MSP sales really looks like day-to-day—no pitch decks, just shop talk. You’ll hear why most MSPs don’t have a true salesperson, how that shapes pipeline strategy, and practical ways to prospect without burning cash. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://bering...
#22 – From the Trenches - People-First MSP Ops (Stephanie Carbone) 18.09.2025 56:22
MSP leaders will love this candid, from-the-trenches chat on building a people-first help desk and project team. Guest Stephanie Carbone shares how empathy, SOPs, and training turn chaos into white-glove service—and why that wins clients and reviews. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog Stephanie...
#21 - Don’t Be That Guy - Cash Flow Challenges for MSPs (Nicholas Reimer – Alternative Payments) 17.09.2025 54:12
Cash flow keeps MSPs alive—and too many still leak dollars in AR. In this episode, Josh Peterson and Ryan Alter talk with Nicholas from Alternative Payments about practical ways to speed up collections, reduce aging, and make “quote-to-cash” truly automatic for MSPs. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcas...
#20 – From the Trenches - From Navy Comms to MSSP - Leap into Entrepreneurship (Will Robinson) 17.09.2025 53:21
New founder story with real talk for aspiring MSP/MSSP owners. Josh Peterson sits down with Will Robinson to unpack the leap from government IT to launching a cybersecurity-forward services firm—covering sales, pricing, tool choices, and hiring. If you’re building from zero or resetting your go-to-market, this is your blueprint. ✅ Enjoyed this episode? Like, subscribe, and share your biggest tak...
#19 – From the Trenches - MSP Growth - Sales, Structure & ‘Who Not What’ (Jim Smith) 11.09.2025 1:05:16
From the Trenches with Jim Smith digs into the messy middle of MSP growth—hiring, sales, and leadership. Join host Josh Peterson and Proper Sky founder Jim Smith for candid lessons you can apply immediately to build a stronger, more resilient MSP. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog Jim Smith, f...
#18 – From the Trenches - MSP Sales Engine & Direct Mail (Alek Pirkhalo) 09.09.2025 30:43
Alek Perhalo, Co-Founder at SafePoint IT, joins Josh Peterson to unpack the unglamorous truth of MSP sales: persistence beats one-off sprints. Alek shares how starting as a break/fix shop, learning business fundamentals on the fly, and clearly dividing partner roles (service vs. go-to-market) set the stage for steady growth. The conversation moves from early missteps to practical systems—budgeting...
#17 – From the Trenches - Calculated MSP Growth & Risk (Ron Oppermann) 05.09.2025 45:41
A candid founder story from the factory floor to a fast-growing MSP. Host Josh Peterson digs in with guest Ron Opperman on hiring that first tech, switching from reactive IT to proactive managed services, and building a sales engine that actually closes. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog Ron Op...
#16 – From the Trenches - Building a Healthcare-Focused MSP in Houston (Terry Baylor) 26.08.2025 41:12
A ground-level look at building an MSP around a single vertical—healthcare—with real talk on compliance, prospecting, and partnerships. Host Josh Peterson interviews Houston-based founder Terry Baylor on why narrowing your focus, leading with service, and mastering HIPAA can accelerate growth for small providers. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. ht...
#15 – From the Trenches - MSP AR Automation & Cash Flow (Nicholas Reimer) 23.08.2025 47:37
Modernize billing, reduce DSO, and boost cash flow without adding headcount. In this From the Trenches episode, Josh Peterson talks with Nicholas Rhyme from Alternative Payments about practical ways MSPs can automate A/R, standardize ACH, and offer financing options that speed up quote-to-cash. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinle...
#14 – Don’t Be That Guy - MSP Sales Role-Play - Practice Wins (Ryan Alter) 21.08.2025 51:33
If you’re not practicing, you’re guessing—and losing deals. In this “Don’t Be That Guy” session, Josh Peterson and former MSP owner Ryan Alter unpack practical, repeatable ways to role-play sales moments so your team reacts faster, handles objections with confidence, and books more meetings. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.c...
#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero) 20.08.2025 1:00:38
This candid “From the Trenches” conversation digs into resilience, reinvention, and building a durable brand in the age of short attention spans. If you’re an MSP owner or entrepreneur, you’ll hear hard-won lessons on fear vs. winning, diversification, and turning raw authenticity into real business momentum. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https:...
#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III) 19.08.2025 57:25
A marketing-agency-turned-MSP founder shares how he’s structuring services, pricing, and profit from day one. If you’re building or rebooting an MSP, this episode shows how to set targets, avoid margin killers, and use agreements the smart way. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog Carlos, co-foun...
#11 – Don’t Be That Guy - MSP Sales Management - Effort vs Results (Ryan Alter) 19.08.2025 58:40
Learn how to stop “re-hiring your first salesperson” and finally build a repeatable sales engine for your MSP. Josh Peterson (Bering McKinley) and former MSP owner Ryan break down the activities-first management approach that scales beyond founder-led selling. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog...
#10 – From the Trenches - MSP Exit & EOS Lessons (Jeff Wynn) 18.08.2025 59:43
A candid founder-to-founder conversation on building an MSP you actually want to work for—and how to exit it on your terms. Josh Peterson talks with Jeff (co-founder, New River Computing) about strategy, EOS, ideal clients, and navigating the emotions and mechanics of a sale. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinl...
#9 – From the Trenches - Failing Forward Works (Alex Farling) 17.08.2025 56:09
From accidental founder to two exits, Alex Farain shares the messy, honest path of building Delaware Micro, selling during COVID, then co-founding Life Cycle Insights and Empath. If you’re an MSP owner sitting at ~$1.5M and wondering how to grow without burning out, this episode gives you battle-tested moves and myth-busting clarity. ✅ Enjoyed this episode? Like, subscribe, and share your bigges...
#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick) Video 25.07.2025 40:43
A candid, numbers-first conversation with Jordan—an MSP owner out of Phoenix—on how to grow sanely, specialize smartly, and stop tool sprawl. If you lead an MSP and want practical moves that improve margins without burning out your team, this one’s for you. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog Gue...
#7 – From the Trenches - Whiteboard IT’s Steve Murphy - Fit, Focus & Resilience (Steve Murphy) Video 24.07.2025 33:52
An MSP founder’s real talk on scaling, avoiding client-concentration risk, and planning the endgame—without losing your love for the work. Perfect for MSP owners nearing or past $1M who want clarity on margin, leadership layers, and sane adoption of AI and 365. ✅ Enjoyed this episode? Like, subscribe, and share your biggest takeaway below. https://beringmckinley.com/bering-mckinley-podcast-blog...
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