The Blueprint: Powered by K Marketing Co

This week on The Blueprint we’re approaching our Entrepreneur Journey series from a slightly different angle. Sit down with Megan and Hope Inspire Love founder Amy Thurston to dive into all the different pieces that come together to build a successful non-profit organization. From opening your first office space to building your support network, there’s nuggets of wisdom for everybody in this epis...

In this continuation of our “From Dreaming to Doing” series, Megan is sitting down with Ryan Glick, Owner of 513 Media, to talk about his experience starting and growing his business and how new entrepreneurs can set themselves up for success. If you’re feeling weighed down by imposter syndrome or feel like your attention is split in too many directions, Megan and Ryan are ready to share their adv...

Every business owner had to start somewhere, and that’s what this new series is all about! In each “From Dreaming to Doing” episode, Megan will be joined by a local entrepreneur to talk about their experience growing their business, the challenges they faced and how they overcame them. In this series debut, Megan is joined by Sarah Bedsaul, Owner and CEO of Zephyr Strategic Services in York, PA. S...

Morale can make or break an office environment. When your employees are happy, productivity is high and motivation is strong. But when your employees are unhappy, it can cause projects to lag and satisfaction to drop. In this week’s episode of The Blueprint, Megan is joined by Aubrey Montgomery to dive into how she keeps morale high in her office. Listen in to learn strategies to show appreciation...

What really keeps customers coming back to a business? It’s not just great service… It’s great relationships. This week on The Blueprint: Powered by K Marketing Co, Megan sits down with returning guest and local entrepreneur Chuck Honabach to talk about the heart of any successful business: genuine customer relationships. Through his experience in working in a variety of industries, Chuck has lear...

This week on The Blueprint: Powered by K Marketing Co, Megan is joined by Kristin Chronister of the Long’s Park Amphitheater Foundation to discuss the heart behind serving the community. In this episode, Kristin shares her personal connection to the arts and dives into what "serving the community" truly looks like. They also discuss the realities of running a local non-profit, from the challenges...

This week on The Blueprint: Powered by K Marketing Co, Megan is joined by Jason Konpinski from Shumaker PDT to dive deeper into the importance of collaboration. While "community over competition" is the mindset we established last week, this week we’re talking about how building partnerships is the action that takes that idea a step further. In this conversation, Jason and Megan discuss how to app...

This week Megan is joined by Alex Piazza, Business Relations Manager with the Lancaster Chamber to discuss the transformative power of building supportive business circles. They dive into strategies for authentic networking, how to get your employees engaged with the local community, and why "community over competition" is essential for a healthy local business ecosystem. Whether you are a seasone...

Thinking of setting goals for your business in the new year? This week on The Blueprint we’re diving into all things goal setting with special guest Emily Hess! Whether you’re a new business owner setting goals for the first time or a seasoned entrepreneur who feels like their tank is too empty for new goals, this episode is for you! Learn more about Emily and Markit’s services at www.makeyourmark...

Megan sits down with local attorney and business owner Eric Stark to discuss putting the right people in the right seats in order to create a stronger team. From identifying strengths to encouraging a positive workplace culture, this episode is full of insight on building the best team for your business. The Blueprint: Powered by K Marketing Co will return with an all-new season in January 2026! L...

In this continuation of last week’s episode, Megan and Chuck dive into identifying where you need balance in your life, finding effective methods to maintain balance without sacrificing productivity, and surrounding yourself with the right people to support you when you need it. If you’ve been feeling off-balance lately, this conversation will remind you that you’re not alone, and there are ways t...

If the responsibilities of being a business owner sometimes feel overwhelming, you’re not alone. It can be incredibly difficult to find the right balance between running your business and living your personal life. On this week’s episode of The Blueprint: Powered by K Marketing Co Megan is sitting down with Chuck Honabach to share some real world experiences they’ve had that have shaped their work...

In this week’s episode, Design & Marketing Specialists Casey and Emily sit down to discuss one of the most important concepts in marketing: “Know, Like, and Trust”. Learn more about how you can build a better connection with your audience through authentic visuals and brand personality. If you’re looking to bring some life into your brand’s content, this is a quick crash course in how to show...

In this week’s episode, Ryan and Alicia are back to talk about how you can design your website to help you generate leads. From pop-up forms to lead magnets, they have plenty of ideas to help you get in contact with potential customers, and the technical expertise to help you design your website in a way that inspirits action. 0:00 Introduction 0:30 What Does Lead Generation Mean? 1:15 Designing W...

In honor of Breast Cancer Awareness Month, this week Megan is sitting down with Teresa Richardson, Executive Director of Help the Fight, a local non-profit dedicated to assisting families going through breast cancer treatment. If you’re looking to make an impact in your community, Teresa offers a lot of great insight into alternative ways that you can support non-profits besides just writing a che...

This week our guest host Ryan Morad sits down with K Marketing Co’s Creative Director & Wix Studio Design Expert Alicia Irwin to break down the basic pros and cons of some of the most popular website platforms. Join us for a discussion about the necessary knowledge and technical skills needed to create a website on Wix and Wordpress. If you have questions about selecting the right platform for...

Discover what sets successful business owners apart in this episode of The Blueprint: Powered by K Marketing Co . Megan chats with Sean Rigney from Fulton Bank, who works with entrepreneurs daily, sharing insights on professionalism, networking, and communication skills that help businesses thrive. This episode is perfect for small business owners and aspiring entrepreneurs looking to level up the...

Are you intimidated by the technical jargon of search engine optimization? On this week’s episode of The Blueprint, our SEO Specialist Ryan joined us again to go over some of the basic SEO terms you’ll encounter when getting started. From what a keyword is to what it means to be on Google, we’re covering every term you need to get started on your website’s SEO. To learn more about SEO services wit...

How do you create an office environment that makes your employees excited to come into work? This week on The Blueprint, Marketing Specialist and guest host Casey sat down with Favyan Asia, CEO of Hempfield Technology to talk about building a positive work atmosphere. From selecting the right people to using humor to ease tension, they talk about what pieces you need to create a healthy work envir...

In this episode of The Blueprint: Powered by K Marketing Co, our video production specialist Emma joined us on the other side of the camera to talk about the basics of video production. She'll take you through the equipment you actually need to start creating video, what happens in each phase of the production process, and advice for businesses looking to get started on making their own video cont...

“How do I network?” “Where can I find good networking events?” “Do I need to use LinkedIn for networking?” “What even IS networking?” If you’ve been asking yourself any of these questions, we promise you’re not alone. That’s why our guest this week is Liz Ackerman, Executive Director of the Northern Lancaster County Chamber of Commerce, and she’s here to get into the basics of what networking is a...

Social media is one of the biggest tools in your digital marketing toolbox these days. While it can be very valuable, it can also drain you. In this week’s episode, Megan is joined by Casey, one of our marketing specialists to talk about the foundations of a good social media presence. If you’re wondering what platforms to use, what content to post, and how to avoid feeling that social media burno...

When people think of marketing, a lot of the time they think about colorful graphics, eye-catching photos, or words written on a page. But this week, Megan is joined by our SEO & Digital Ads Specialist Ryan to talk about some of the less visual (but very important) aspects of marketing. So if you’ve been looking to build a foundational understanding of search engine optimization (SEO) or creat...

Learn a little more about Megan's background in small business ownership, from growing up in a family business to starting her own marketing agency. Then, get a glimpse into what you can expect from this podcast in upcoming episodes. 0:00-1:24 Welcome to The Blueprint: Powered by K Marketing Co 1:25-3:59 Megan's experience as the child of entrepreneurs 4:00-6:49 Megan's entrepreneurship journey 6:...

Megan Kalbach, Founder & CEO of K Marketing Co is ready to guide you through the world of marketing, business growth, and leadership. Whether you're a solo entrepreneur or leading a team, this podcast gives you the clarity and confidence to stop spinning your wheels and start making purposeful progress. Our first official episode launches on August 7th at 9am, with new episodes dropping every...