The Billboard Insider Podcast

  Today's podcast guest Steve McNeely has 30 years experience investing in out of home companies.   Steve talks about his newest out of home investment, what he thinks of the public out of home companies and private equity's biggest issue with out of home. Last July you assisted Blackbird Media in purchasing the iconic CNN sign in Atlanta. CNN sign in Atlanta which was purchased by Blackbird Media...

  Today's podcast guest is Steve Haggard, President and CEO of Metro Phoenix Bank.  He talks about making loans of $1-10 million to out of home advertising companies. Talk about Metro Phoenix Bank Stephen Haggard, CEO, Metro Phoenix Bank We are active with outdoor advertising media lending.  We have actually been involved with that asset class since inception.  The bank started in 2007…we were fou...

  Today's podcast guest Wendy Hickey is known as the fairy art mother.  Wendy talks about how her company ArtPop Street Gallery helps artists showcase their work on billboards and digital signs.  She also give some sales tips based on 18 years experience as an out of home sales rep and sales manager. Talk about your background and how you got into out of home. My background was in retail sales man...

New South Outdoor's Neil Bell had quite a bit to say about selling out of home on yesterday's Billboard Insider podcast.  Here's a selection of his comments. Neil Bell, Owner, New South Outdoor How to sell billboard advertising. One thing we always have to remember in this business is our success is tied to our customer’s success.  If the campaign doesn’t work they’re not going to renew…We have to...

Today's podcast guest Neil Bell worked for Lamar and Watchfire before founding New South Outdoor, an independent out of home company in Alabama.  He talks about finding sites, selling ads and the leading software tool which boosts his company's profitability. Some highlights Neil Bell, Owner, New South Outdoor What have you learned about securing new locations in 19 years in the out of home busine...

  Today’s podcast guests - Paul Wright and Carson Frost -  talk about out of home values, who's buying what, how to conduct a smooth sale and trends to look for during 2020. Paul is the founder of SignValue.com and the Co-author of Billboard Appraisal: The Valuation of Off Premise Advertising Signs.  Carson is a sales consultant for SignValue. Some highlights. Paul Wright (left) and Carson Frost (...

Todays podcast guest is Claude Dicks, President of Allison Outdoor, an independent out of home company with 1,270 out of home faces and 29 digital billboards in North Carolina and Georgia.  Claude talks about moving from radio into out of home, the gun billboard, digital sign conversions, buying easements, sales mistakes and his most satisfying out of home sale. Tell us about the gun billboard con...

­­­ Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange.  Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago.  Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of Place Exchange Place exchange is a pure play SSP (supply...

Today's podcast guest is Pat O'Donnell, President, YESCO Outdoor Media.  Pat manages an out of home plant with 2,250 faces  and sits on the board of directors of the OAAA and Geopath.  Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. Patrick O'Donnell, president YESCO Outoor Media YESCO has done several tuck-in acquisitions...

Today's podcast guest is Anna Bager, President and CEO of the Out of Home Advertising Association of America.  Anna talks about growing up with billboards, why out of home is a hot medium, why she joined the OAAA, where out of home is doing a good job and where it needs to improve. Tell us about your father and billboards My father has a farm in the very south of Sweden very close to the bridge th...

Today's podcast guest is Andrea Messimer Henley talks about how to sell out of home.  Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger...poster showings get more local penetration…A bulletin is like you use a hose to water one part of your grass.  But posters are like turning on the sprinklers.  You want to rea...

­­­ Today’s podcast guest is Don Szczepaniak, President and CEO of Prismview, a Samsung Electronics company which manufactures indoor and outdoor display products including digital billboards.  Don talks about what Prismview has done to reduce the impact of tariffs and trends in digital billboard design.  To receive a free Prismview white paper on trends in LED billboards click this link.   Review...

Today’s podcast guest is Ran Ben-Yair, President and CEO of the location intelligence company Ubimo. Ran discusses how to use data to target out of home audiences, mistakes out of home companies make when using data and whether google will enter out of home buying. Here are the highlights. Ran Ben-Yair, Co-Founder and CEO, Ubimo Talk about Ubimo’s history  Ubimo is a location intelligence company....

  Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee.  On the Billboard Insider podcast they, talk about the importance of sales, being independent in a world dominated by the big three, cloud-based tools for managing your out of home business, and why you need to pay attention to Duke...

This week's podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was owned by a radio platform…while we were building an outdoor platform and growing value the radio platfo...

­­­ Today’s podcast guest is Mike Norton, President of Norton Outdoor Advertising, an independent out of home company with 900 traditional and 14 digital billboard displays in Ohio.  Mike represents the third generation of Nortons to run the business.  Mike sits OAAA Board of Directors, Digital billboard and Innovations committees.  Mike gives tips talks about running a family-owned company and st...

On this week's Billboard Insider podcast Lamar CEO Sean Reilly talks about the search for a new OAAA CEO, Lamar's corporate culture, sustainability, programmatic out of home, Landmark Infrastructure, tariffs and what keeps him awake nights. You head the OAAA committee which is searching for a replacement for Nancy Fletcher.  How’s the search going? Sean Reilly, CEO, Lamar Advertising Let’s start w...

The out of home deal market is "incredibly strong" says out of home investment banker Max Drachman on this week's Billboard Insider podcast.  Max has more than 10 years experience in out of home dealmaking with Kalil & Co. Here are some highlights. Your firm Kalil is also a large Radio, TV, and Tower dealmaker.  How does out of home compare to those mediums? The business model in TV has completely...

On this week's Billboard Insider Podcast Clear Channel Outdoor Americas CEO Scott Wells talks about Clear Channel Outdoor's spinoff from iHeart, the benefits of independence, the new board and priorities for next year.  Clear Channel Outdoor Americas consists of the United States and the Caribbean with revenues of $1.2 billion and nearly $600 million in cashflow (ebidta). Explain the recent Clear...

This week's Billboard Insider podcast features Lamar Advertising's Director of Digital Growth Ian Dallimore.  Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week's OAAA 2019 show. Here are some excerpts from the 25 minute interview. Lamar CEO Sean Reilly thinks programmatic...

This week’s Billboard Insider podcast features Paul Wright, the top out of home valuation expert in the United States.  Paul’s firm SignValue.com appraises billboards, billboard leases and billboard easements.  Paul talks about out of home values, a tax case that could hurt values, Landmark Infrastructure and what he thinks of Clear Channel, Outfront, Lamar and Link Media Outdoor. Here are some ex...

  This week's podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying.  Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation comes to static billboards. Here are some excerpts from the 30 minute conversation. How big...

This week's podcast guest is Geopath President Kym Frank.  She talks about the mistakes which other media channels have made, new features of Geopath's Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore... Some highlights. Features of the new Geopath system When we first headed down this path there was this feeling that the tool was more foc...

This week's podcast guest is  Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer.  Click below to listen to the podcast on your computer or to subscribe to the podcast via iTunes or one of the other podcast providers you can click on any of the links shown below. H...

This week’s podcast guest is Nancy Fletcher who retires at the end of this year after a 40-year out of home advertising career, which includes nearly 30 years as President and CEO of OAAA.  Here are highlights of our interview. What have been the industry’s biggest accomplishments over your tenure? Over these last almost 30 years the industry has reinvented itself.  Today it’s data rich, it’s meas...