The Billboard Insider Podcast

Today's podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea.  Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Paul Wright, SignValue Five Trends to watch in 2021. We’ve thought...

Independent Out of Home companies have remained active through covid says today's podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There's been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009.  As we go for that re...

Today’s podcast guest  Anna Bager  reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow. Here are highlights. How is the US out of home industry coping with covid? I think the industry is coping with covid very very well…Of course there are parts of out of home that a...

Today's podcast guest is Bill May, the retired executive director of the Missouri Outdoor Advertising Association.  Bill tells how Missouri out of home advertising companies rallied to defeat a Scenic America anti-billboard initiative in 2000.  He also gives tips for effective political action.   What happened in 2000? Bill May, retired Director, Missouri Outdoor Advertising Association The anti-b...

This week's podcast guest is Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States.  Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity. What made you want to become an out of home entrepreneur? I always wanted to be in business for myself…I love outdoor....

Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company  and the IBOUSA a networking group which addresses the needs of independent billboard operators.  Chris says independent operators have come through covid in good shape. Chris Cowlbeck General Manager Look Billboards and Independent Billboard Operators USA The IBO just held its fall con...

Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina.  Here are his thoughts about digital billboards and small markets. On Digital signs. Grey Vick, Owner, Grey Outdoor We’ve got a few digitals and we’re going to be doing more…We’ve got around 10 or so digitals…it’s different because you’re updati...

Today’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits.  Here are the highlights from Russell's interview. Review Samsung’s history with out of home. Russell Abdullah, Head of Strategy and Planning, Display Division,...

Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor.  You might call it wit…many times its humor.  Because we all, especially now, long for that…If you can genuinely strike th...

Adomni founder and CEO Jonathan Gudai affirmed his prediction that programmatic out of home will double in 2-4 years on today's Billboard Insider Podcast. Here's a selection of his comments. What happened to programmatic out of home during COVID?  How did Adomni respond? Jonathan Gudai, CEO, Adomni In March when the governors started telling people you must stay at home and everyone was hoping it...

Today’s podcast guest TG Shaw, President of Reeves Shaw Media, talks about selling out of home and mistakes people make selling out of home. How did you get into the out of home business? TG Shaw, President, Reeves Shaw Media I grew up in the northern suburbs of Atlanta and when I graduated high school I went to Valdosta State University in South Georgia.  And down at Valdosta I majored in marketi...

Today’s podcast guest is Scott Lafoy a 35 year out of home veteran and CEO of Link Media Outdoor says Link Media is always looking for acquisitions and it's looking now.  Here are the highlights of our conversation. Talk about your career and why you came to Link Media. Scott Lafoy, CEO, Link Media Outdoor I started with Peterson Outdoor in Orlando (which is now Clear Channel) almost 35 years ago....

Today’s podcast guest is Jim Poage, Safety Director at Formetco, Incorporated.  Jim discusses how to minimize OSHA fines and what to do to keep your employees safe. OSHA issued 81 citations with $280,000 in fines to Display Advertising companies during the past two years.  What jumps out at you. You pointed out that Virginia was one of the leaders in citations.  That was really not too surprising...

Today’s podcast guest is Stephen Johnson of Waller Outdoor.  He talks about what he's learned while building and running his first digital billboard in Waller, Texas. Stephen how did you get interested in a digital billboard. Stephen Johnson, Owner, Waller Outdoor My parents started to work in the newspaper business when I was a little kid.…Years later I got married and my wife worked for them for...

Today DJ Jennings, Chief Revenue Officer for Outdoorlink talks about how the company's Smartlink product helps out of home companies cut costs and improve service. Smarklink Founder Dwight Jennings Smartlink is an amazing made in America success story. It started with my father Dwight Jennings.  He started in the industry in 1971 when he was right out of college.  He was 22 years old.  He started...

In addition to starting and running Chicago-based GreenSigns, Joe Mancino just finished 11 years as Mayor of Hawthorn Woods.  On this week's podcast Joe gives tips for working with city hall and running a sustainable out of home advertising business. Tips for working with city hall. Joseph Mancino, CEO I’m going to start off with one that seems obvious but many forget.  When you're dealing with ci...

Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising.  Ian is excited about the future of out of home. Here are the highlights. Ian Dallimore, Director of Digitial Media Growth, Lamar Advertising How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large sales force.  We have over 1,...

The government’s fast-moving effort to deliver “Paycheck Protection” relief to small business has created confusion, even headaches. Billboard Insider invited Ken Klein of OAAA and Allyson Baker of the Venable law firm to answer questions and clear the air. Allyson Baker, Venable Law Firm Can I still apply?  Yes, but do so quickly.  The first $349 billion was exhausted by April 16; about half of t...

Today’s podcast guest is Jennifer Sloane, an attorney with more than 20 years experience practicing out of home law.  Here are her comments on 4 mistakes out of home companies make in leases, when you have a legal case against your regulatory authority and what the future is for out of home. What are 4 legal mistakes out of home companies make in leases? (1) Not getting a memorandum of lease signe...

  Today's podcast guest is Rod Rackley the President of the Out of Home Division of Circle Graphics.  Rod answers some of my questions, gives his advice on managing during the COVID-19 crisis and talks about the future of billboard printing. Here are some excerpts from the interview. Rod, chart your career for us. I spent my 20’s in school and working for my families publishing business. I spent m...

Today's podcast guest is Matt Schulze, a partner at Selective Structures.  Matt talks about the impact of coronavirus on sign fabrication and the 4 mistakes that operators make when they build structures. Matt you have an entertaining story about entering the out of home business. Matt Schulze, Partner, Selective Structures It is kind of a little crazy.  I got in the business in 1991.  I was worki...

Today’s podcast guest is AdQuick co-founder Matt O’Connor.  AdQuick was founded almost four years ago to automate out of home ad buying.  Matt talks about the impact of coronavirus on automated selling and what the industry and advertisers need to do now to be prepared when quarantines clear. Matt, explain what AdQuick does and how it benefits an out of home company. Matt O'Connor, CEO and Co-Foun...

Today's podcast guest Richard Rothfelder of Rothfelder Falick reviews the impact of the coronavirus on out of home contracts and 5 mistakes out of home companies make when they write out of home leases. On the impact of coronavirus on out of home contracts Richard Rothfelder, Rothfelder and Falick Coronavirus has generated a lot of issues in the billboard industry as well as…commerce in general. ...

Today's podcast guest, Ike Wingate, founder of Wingate Media Group, represents the best of the new breed of young independent out of home operators.  Today Ike talks about what makes a good billboard site, why less can be more when it comes to digital billboards and keeping work in perspective. Ike Wingate, Wingate Media What makes you think “that’s a good site.” I look for places that otherwise c...

Today’s podcast guest is Jeff Rushton, President and Co-Owner of Media Resources, an integrated digital billboard manufacturer, sign installer and large format printing business with operations in Canada the US and Asia. Jeff, talk about Media Resources and how it got into the out of home business Jeff Rushton, President and CEO, Media Resources Media Resource has been around since 1967…it started...