The Big Swing with Jimmy Roberts

Stanford women’s golf has become one of the most dominant programs in college golf — but Anne Walker’s approach goes far beyond swing mechanics. In this episode of The Big Swing with Jimmy Roberts , Jimmy sits down with Stanford women’s golf head coach Anne Walker to talk about leadership, player development, recruiting, practice, NIL, college athletics, and the culture behind one of the sport’s m...

Before Tiger Woods became a global business empire, Hughes Norton was helping build the foundation. In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Hughes Norton — the legendary former IMG agent who represented Tiger Woods, Greg Norman, Curtis Strange, and other major figures in golf during one of the most transformative eras in the sport’s history. Norton takes Jimmy ins...

Golf is booming — but the business behind the game has never been more complicated. In this special live episode of The Big Swing with Jimmy Roberts, recorded ahead of the U.S. Open, Jimmy sits down for two separate conversations with two of the most influential voices in golf, media, and business: Mark Lazarus and Jimmy Dunne. Lazarus, CEO of Versant and one of the key figures behind Golf Channel...

Why would one of the most iconic brands in motorsports decide to enter one of the most competitive industries in sports? In this episode of The Big Swing, Jimmy Roberts sits down with Hoyt McGarity, President of 8AM Golf and advisor to McLaren Golf, to discuss one of the most ambitious equipment launches the golf industry has seen in years. McLaren is known worldwide for Formula One racing, engine...

How do you go from getting fired to building one of the most successful companies in American history? In this episode of The Big Swing, Jimmy Roberts sits down with Arthur Blank, the billionaire entrepreneur, philanthropist, co-founder of The Home Depot, owner of the Atlanta Falcons, and one of the most influential figures in modern golf today. Blank shares the remarkable story of being fired fro...

How does an acclaimed filmmaker become obsessed with golf? In this episode of The Big Swing, Jimmy Roberts sits down with writer, director, actor, and lifelong storyteller Edward Burns to discuss his newest film, Finnegan's Foursome, and the personal journey that inspired it. After losing his mother during the COVID pandemic, Burns picked up golf again to spend time with his father. What started a...

What happens when a former medical student, startup founder, and self-described golf addict decides to reinvent how people experience golf? In this episode of The Big Swing, Jimmy Roberts sits down with Adeel Yang, the co-founder and CEO of Dryvebox — one of the most innovative companies in golf’s rapidly evolving off-course economy. What started as a pandemic passion project inside a trailer has...

Paige Spiranac became one of the most influential people in golf — but not without controversy, criticism, and constant public scrutiny. In this episode of The Big Swing, Jimmy Roberts sits down with Paige Spiranac for a candid conversation about social media, anxiety, branding, fame, and the business of building one of golf’s most recognizable personal brands. What started as a single viral momen...

AI is changing golf faster than almost anyone realizes. In this episode of  The Big Swing , Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game — from artificial intelligence and rising participation to Tiger Woods, creator golf, and the booming business of golf media. Joining Jimmy are Micha...

Jack Nicklaus turned down millions, and he’s completely at peace with it. In this episode of The Big Swing, Jimmy Roberts sits down with golf legend Jack Nicklaus to explore the business side of one of the greatest careers in sports history. From early deals with IMG to turning down opportunities with companies like Wendy’s and NFL ownership stakes, Nicklaus opens up about the decisions that shape...

The LPGA is having a moment — but can it turn momentum into something lasting? At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s golf. With rising viewership, increased investment, and growing global attention on women’s sports, the LPGA finds itself at a crossroads — and a massive opportunity. Kessler, in h...

Pulitzer Prize-winning journalist Thomas Friedman joins Jimmy Roberts on  The Big Swing  to break down the business, politics, and global strategy behind LIV Golf, the PGA Tour, and the future of the game. From Saudi Arabia’s Public Investment Fund (PIF) to the economics of sports investment, this conversation goes far beyond headlines — diving into why LIV Golf may h...

DraftKings CEO Jason Robins joins Jimmy Roberts to break down the business of sports betting, fantasy sports, and the future of golf wagering. From startup beginnings to a multi-billion dollar company, this is a deep dive into one of the fastest-growing industries in sports. With sports betting surpassing $167 billion in the U.S. alone, this conversation explores how companies like DraftKings are...

Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to personal stories built over decades in sports broadcasting, this episode offers a unique look inside golf’s most prestigious tournament. The episode also features a behind-the-sce...

GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how golf technology is driving a global shift in participation, accessibility, and the future of the sport. From South Korea’s booming simulator culture to the rapid expansion of indoor...

Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want. In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architec...

Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide. This episode goes inside the br...

What happens when private equity culture meets the business of golf? In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge. Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard...

Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer. Instead, she built something entirely different. In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral mom...

Where is golf right now — and where is it going next? In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game. First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data: Record rounds at golf courses 38 million...

If you know golf, you know the voice: “Nobody makes golf clubs the way we do. Period.” But the story behind Bob Parsons is far more complex than bold marketing. In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention. Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam....

Golf media has changed, and few outlets have reshaped it more than No Laying Up. In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf. Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came...

The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world. In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability,...

The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next. In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives...

If you think fairy tales in golf only happen inside the ropes — think again. This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen. What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding fro...