THE BIG RESET—Marketing & Business Edition

Addiction is a widespread disease that affects millions. It preys on victims of trauma and circumstance and does not care for class, race, age, or celebrity. Brandon Lee is the main anchor for CBS in Phoenix and is also the Ambassador for Sabino Recovery, a trauma and addiction treatment center. He sits down with host Scott Harkey and goes into detail about his own unhealed traumas that led to his...

What's the best marketing advice for a growing brand? Number one is you cannot play safe. The guest for today's episode is Todd Davis, Chairman of the Board at Kadenwood. Todd talks with Scott Harkey about how growing brands cannot copy someone else's marketing strategy. Even if you tweak it a little and paste your brand name on it, it won't work. You need a different strategy to reach your goals....

Nowadays, there exist podcasts for every and any topic of interest you may want to know. But how did audio-based media grow into one of the most marketable forms of media? Gayle Troberman, Chief Marketing Officer of iHeartMedia, shares how they rebranded the company and became one of the few who maximized the opportunity of using audio as a medium for creating engaging content early on. She joins...

Empathy in advertising seems obvious, but it is often overlooked in favor of calculated strategies. In this episode, Frank Ippolito, Copywriter and Senior Creative Director for OH Partners, joins host Scott Harkey to talk all things advertising. Frank shares incredible insight on how empathy is the key to creating an ad that truly connects and resonates with people. They talk about the common thre...

What makes some marketing ideas fail and others succeed? One of the best practices in marketing is persistence. Scott Harkey’s guest today is Erick Dickens, Co-Founder and CEO of Kadenwood. Erick discusses with Scott how he managed to pull off a multi-dollar project other companies failed in. That’s because he was persistent in getting and analyzing the data he needed to make it work. Join in the...

Recognize your skillset and where you want to go. The show’s guest today is Ahron Cohen, AZ Coyotes’ Youngest CEO. Ahron shares with Scott Harkey how he has always set his sights on the sports industry early on. So he grabbed every opportunity he can to get closer to that goal. He would absorb every experience like a sponge and use that to propel him forward. All that combined with luck made him A...

Everyone of all ages plays video games, whether it's a mobile game, computer game, or a console game. Which is why the Esports market is constantly on the rise. Esports has already toppled football in terms of viewership, and it will continue to grow as games get more advanced. Step inside the digital world with your host, Scott Harkey, and his guest, David Chen, as they discuss the Esports indust...

The industry is very competitive, and you need to stay on top of it all. To do that, you have to be updated with all the latest trends and technology. And this is only possible if you have a passion for what you're doing. This is what Jason St. Clair is doing for his company, Xendurance, a company that creates health wellness products for athletes. Learn how Jason tackles influencer marketing with...

The Casino business is full of different opportunities. This is why you get to experiment with many fields and work your way through the ranks. You have to prove your work if you want to succeed in the business. You need to have leadership qualities like empathy and forgiveness. These are the things Dominic Orozco has done to get to where he is right now. Dominic is the Chief Strategic Marketing O...

The digital world is a big place to grow your business in. There are lots of marketing opportunities that we could recognize on different social media platforms. Scott Harkey talks with the Founders of Fanntastic Media, Colton Collins and Jacob Fann, about finding the right blend for your company in executing marketing strategies for business growth. Colton and Jacob share their professional exper...

There is so much stuff we don’t learn in school about business and foremost among those is developing an entrepreneurial mindset. For this episode, Scott Harkey brings in someone who used that quality to recognize business opportunities and pursue them in a somewhat unconventional way. Alex Guerrero is the founder of Society LLC. In this episode, he talks about golf as a sport and how it can help...

Why is it that even people who make eight figures remain miserable? The answer lies in realizing your purpose. Scott Harkey’s guest, Brian Bogert, the owner and President of the Brian Bogert Companies, takes us deep into his childhood and reveals what led him to find his purpose. Discover what gave him the confidence to take a big leap and left his well-paying corporate job to create more fulfillm...

It is often said that the biggest risk in life is not taking any. Today's guest is no stranger to taking risks. Napoleon Smith is a Founder and Managing Partner of Atari Hotels that pioneers a blend between the famed 80's video game and the hotel industry through game-centric hospitality that offers the full experience. He was also the executive producer for the Teenage Mutant Ninja Turtles movie...

People think lotteries exist just to print tickets and fund education. That may be correct, but Arizona Lottery offers much more for the community. They are an agency that acts like a business. They have business strategies and marketing plans because of their business mindset. This is thanks to their CEO and Executive Director, Gregg Edgar. Join Scott Harkey in this interview with Gregg on how he...

When you go to a networking event, most people there are just there to build their network. They are not there to help you, listen to you, or be of service to you. This is something Jonathan Keyser noticed and the reason he founded Keyser, a commercial real estate firm that focuses on the needs of the tenants. Jonathan proves g that you can be selfless and still win in commercial real estate. Serv...

We’ve had the industrial revolution and we are in the midst of the digital revolution. But as a major part of the world goes remote, we are seeing another revolution taking place. The next ten years is going to be the decade of the personal brand. This new economy of people sharing their expertise online has been going on from some time but it has still has a long run to it moving forward. Author,...