The Big Impression

Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian...

Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: and I'm Ilyse Liffreing [00:00:02] Damian:...

Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian [00:00:01] Illyse: And I'm Ilyse Liffering and [00:00:02] Damian: welcome to this e...

NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics. Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm damian Fowler. [00:00:01] Ilyse: And I'm Eileen Sliffering. [00:00:02] Damian: Welcome to this edition of the Current Podcast. [00:00:05] Ilyse: This week...

Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. And Ilyse: I'm Ilyse Liffreing. Damian: welcome to this edition of Th...

Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian: I'm Damian Fowler.  [00:00:01] Ilyse: And I'm Ilyse Liffreing.  [00:00:02] Damian: And welcome to Season 9 of The Current Podcast.  [00:00:05] Ily...

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   TTD_S8_E10_MLS//JESSE PERLMAN Ilyse Li...

Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.   Episode Transcript Please note, this transcript  may contain minor inconsistencies...

BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffreing. Damian: ( 00:04 ) And welcome to this editio...

As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing politics and chocolate.    Episode Transcript Please...

Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.     Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   DAMIAN ( 00:01 ): I'm Damian Fowler. ILYSE ( 00:02 ): And I'm Ilyse Liffreing. DAMIAN ( 00:04 ): And welcome to this edition...

Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to  touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian...

Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian Fowler: ( 00:01 ) I...

As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episo...

Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffrei...

The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.”   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffr...

Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. DAMIAN ( 00:01 ): I'm Damian Fowler. ILYSE ( 00:02 ): And I'm Ilyse Liffreing.  DAMIAN ( 00:04 ): And welcome to this ed...

State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian Fowler: ( 00:01 ) I'm Damien Fowler. And Ilyse Liffreing: ( 00:02 ) I'm EIS Lfr. And Damian Fowler: ( 00:03 ) Welcome to...

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffreing: ( 00:02 ) And I'm Ilyse Liffreing. And Damian Fowler: ( 00:03 ) Welcome to this edition of The Cu...

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: ( 00:01 ) I'm Damian Fowler. Ilyse: ( 00:02 ) And I'm Ilyse Liffreing. Damian: ( 00:04 ) And welcome to this...

VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Ilyse: ( 00:01 ) I'm Ilyse Liffreing. And Damian: ( 00:02 ) I'm Damian Fowler. Ilyse: ( 00:03 ) And welcome t...

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective.   Episode Transcript Francesca's, Traci Graziani  Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler: ( 00:01 ) I'm Damian Fowler. Ilyse Liffrein...

Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.