The Big Impression

PNC Bank Chief Marketing Officer Jenn Garbach joins The Current Podcast at SXSW as part of International Women’s Day and Women’s History Month. Garbach shares insights on the success of the bank’s Brilliantly Boring campaign and reflects on her journey in marketing, tackling imposter syndrome, and balancing career growth with family life.   Episode Transcript Please note, this transcript  may cont...

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why he’s comfortable not being a first mover.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian ( 00:00 ): I'm Damian Fowler. Ily...

Beyond Yoga Chief Marketing Officer Katie Babineau joins The Current Podcast on the ground at SXSW in honor of International Women’s Day and Women’s History Month.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Ilyse Liffreing ( 00:00 ): I'm Kat Vesce. And I'm Ilyse Liffreing and welcome to this edition of The Current Podcast. I...

Family-owned grocery chain Meijer is using its Midwest roots to stand out in the retail media crowd, according to Derek Steele, the company’s VP for marketing.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian ( 00:00 ): I'm Damian Fowler. Ilyse ( 00:02 ): And I'm Ilyse Liffreing, Damian ( 00:03 ): And welcome to this editi...

The food-delivery company’s VP of brand discusses the business’ 20-year history and how it stays front of mind for consumers. Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: I'm Damian Fowler Ilyse: And I'm Ilyse Liffreing.  Damian: And welcome to this edition of The Current Podcast. Ilyse: This week, we're delighted to talk...

Amex’s Jessica Ling sits down with The Current Podcast to discuss the biggest differences between marketing to business and to consumers, and how the brand considers the effectiveness and efficiency of marketing investments. She also touches on how Amex is reaching Gen Z by tapping into their passions and fandoms, such as a partnership with Olivia Rodrigo.   Episode Transcript Please note, this tr...

Goalhanger's Tony Pastor explores building the U.K.’s leading independent podcast production company which includes shows like The Rest is History, The Rest is Politics and The Rest is Football.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: I'm Damian Fowler and welcome to this edition of The Current Podcast. This week w...

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover’s brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Ilyse: [00:00:00] I'm Ilyse Liffreing   Damian: And I'm Damian Fowler and welcome to th...

Gopuff’s Daniel Folkman joins The Current Podcast to explore the company's philosophy, what differentiates Gopuff’s retail media network and how the platform’s unique proposition could help it capture incremental retail media dollars. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The beverage brand’s former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler   [00:00:01] Ilyse: And I'm Ilyse Liffreing   [00:00:02] Damia...

Samsung’s Olga Suvorova sat down with The Current Podcast to discuss engaging with Gen Z audiences, balancing omnichannel strategies and tapping into cultural trends.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:12] Damian: This week we're delighted to talk with Olga Suvarova, the VP of Mobile Experience Marketing at Sam...

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade. Green explains why The Trade Desk is launching Ventura, a streaming TV operating system, named after the California beach town, to improve the CTV ecosystem for publishers, advertisers and...

Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian: [00:00:00] I'm Damian Fowler. Ilyse: And I'm Ilyse Liffreing Damian: And welcome to this edition of The Current Podcast. Ilyse: Thi...

SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian: I'm Damian Fowler.   [00:00:01] Ilyse: And I'm Ilyse Liffreing   [00:00:02] Damian: And welcome to thi...

The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler.   [00:00:01] Ilyse: And I'm Ilyse Liffreing   [00...

Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the ep...

Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Il...

United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the current podcast this week we're delighted to t...

Wayfair Head of Brand Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience.   Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian   [00:00:00] Ilyse: I'm Ilyse Liffreing   [00:00:02] Ilyse: And welcome to this edition of The Current Podcast.   [00:00:05] Damian: Thi...

Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing.   [00:00:01] Damian: I'm Damian Fowler.   [00:00:02] Ilyse: welcome to this edition of The...

Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler.   [00:00:01] Ilyse: And I'm Ilyse Liffreing....

Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:59] Damian: I'm [00:01:00] Damian ​Fowler. [00:01:05] Ilyse: And I'm Ilyse Liffreing. And [00:01:07] Dam...

Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damien Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to this edition of The Current Podcast....

Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing [00:00:...

ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.”   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode aud...