The Beverage Business Hub Podcast

The wine industry doesn't have a wine problem—it has a communication problem. In this episode of The Beverage Business Hub Podcast , Chloe Thomas explores why so many wineries struggle to connect with today's consumers, despite creating incredible wines and unforgettable cellar door experiences. From outdated social media strategies to disconnected marketing systems, this conversation unpa...

Most wineries are sending emails. Very few have a system. In this episode, Chloe explores one of the biggest missed opportunities in winery marketing: email automation. While many wineries focus on newsletters, social media, and seasonal campaigns, the real opportunity often lies in creating a connected customer journey that continues working behind the scenes long after someone leaves the cellar...

Most wineries don't have an Instagram problem. They have a strategy problem. Many winery Instagram accounts are still operating as if it's 2018, while consumer behaviour, content preferences, and social platforms have changed dramatically. In this episode, we explore why so many winery Instagram accounts struggle to generate meaningful business results and what wine brands should be doing instead....

Most wineries think they have an audience growth problem. In reality, many are simply attracting the wrong people. In this episode, Chloe Thomas explores why traditional winery marketing strategies — especially discount-driven email capture — often fail to create long-term customer relationships. She breaks down a more modern approach to winery audience growth using lead magnets, Meta lead generat...

In this episode, we had a deep-dive conversation with Courtney O'Brien, founder of The Outlier Initiative, a boutique branding consultancy serving beverage brands ready to break out of the mould. She spent over 20 years at some of the biggest beverage companies in the world — think Coca-Cola, Danone, and Gallo — where she didn’t just market brands… she built category leaders. Now, she champion...

In this episode, we had an insightful conversation with Scout Driscoll, founder of Vint, a branding studio dedicated to the wine and spirits industry. With over 20 years of experience in design and branding, Scout has helped countless beverage brands craft compelling identities that resonate with their ideal customers. Meet Scout: After running a broader design agency for two decades, Scout saw th...

In this episode, we nerd out with Molly Bossardt, a Facebook Advertising Specialist known for delivering outstanding results for wine brands (like a jaw-dropping 10x return on ad spend!). With a Master's in Art Business and over nine years of marketing experience, Molly founded Bread & Butter Digital Marketing in 2020 to revolutionise winery marketing in Charlottesville, Virginia, and beyo...

In today's episode, we dive into digital marketing and SEO strategies tailored to beverage brands. Our guest, Connor Widder, is the owner and founder of KRU Marketing, which helps wineries get more tasting room reservations, online wine sales & wine club subscriptions through search marketing campaigns. He has helped wineries grow sales from $3 M to $30M through his Framework and will be s...

Welcome to The Beverage Business Hub⁠-Cast! Today, we're delving deep into the world of personal branding, tailored for the wine industry, with our expert guest, Priscilla Hennekam. Priscilla, a true innovator, wine specialist consultant, and seasoned business owner, joins us to share her wealth of experience and insights. Together, we're uncovering the ins and outs of personal branding—sh...

In this episode of the ⁠Beverage Business Hub⁠ cast, we will delve into a fundamental aspect of consumer behaviour and branding: the power of "why." As Simon Sinek famously said, "People don't buy what you do; they buy why you do it." This sets the stage for exploring how the 'why' behind brands profoundly influences consumer choices and brand success. The Power of...

Welcome to ⁠The Beverage Business Hub⁠ -Cast! In today's episode, we're diving deep into the world of data-driven marketing with Kelsey Parkin, an expert in data analytics and business systems. She's here to unpack the power of data, where to get best started know what to track, how to track it and the kind of impact it can bring to your beverage business.  Background and Expertise: Ke...

In this episode of the Beverage Business Hub cast, we introduce "Ready, Set, Goal! It's Time to Grow or Go Home." This is about casting a huge vision, getting your team back the mission, and setting measurable business and marketing goals. If you ever wonder if your team's (or your own) actions are leading the business to where you want it to go, this is a good episode to refresh...

Welcome back to The Beverage Business Hub -Cast - In this episode, we discuss one of the fastest ways to generate revenue through digital marketing and one of the first channels you should implement after building a website. Email marketing! We'll explore the first six campaigns you should implement to build revenue and brand strength within just 30 days, emphasising leveraging email flows, es...

Welcome to The Beverage Business Hub -Cast! This episode delves into the intricate world of restricted marketing within highly regulated industries like alcohol. Our guest, Georgia Mountford-Blake, a seasoned expert in aiding businesses to navigate the complexities of advertising platforms and overcome hurdles related to meta-advertising policies, joins us. Georgia shares invaluable insights and s...