The Better Outcomes Show

How do we begin implementing technology-enabled healthcare services? We cover this topic a lot on the show, but technology-enabled healthcare continues to receive a lot of attention. Much of the conversation and media around technology and healthcare innovation revolves around the innovation itself. We hear about the benefits, features, and capabilities of these new solutions and innovations. But,...

A Few Thoughts on Healthcare Positioning Strategy I'm talking to a lawyer the other day about business, scaling, growth, and specialization. As we're talking, he says something in passing that totally exemplifies both the concept and the power of a strong positioning strategy. He says, "You know, it's like if I was a furniture maker and someone asked if I could give them a price to build a deck. S...

Feeling Burnt Out in Your Healthcare Practice? We hear about it all the time: low margins, increasing costs, decreasing reimbursement, staffing issues, etc. And those are just the most common issues cited by people within the industry. But, as I've already shared, private healthcare practice has the potential to be a great business. So, if you're a practice owner who's feeling burnt out, here's on...

Is Big Healthcare a Net Positive or Net Negative for Society? We hear this all the time: in the news, online, and during interviews with healthcare professionals. We hear that "Big Healthcare" is causing extreme damage to society. People cite things like: delayed authorizations, denied care, reducing provider reimbursement or payment, etc. Books have been written about how Big Healthcare Became Bi...

Real value-drivers in any healthcare business involve more than simple accounting trickery. Increasing value involves mitigating buyer-side risk after the sale. ------ What are the real value drivers in healthcare businesses? If you do a search on the internet for healthcare business valuations, you end up getting results that mention EBITA, multiples, and add-backs. Often the discussion falls int...

What does a Successful Healthcare Tech Company do Differently? When I work with clients in the healthcare technology space on their go to market strategy, inevitably we end up talking about operations within the company and how things get done. Most people know that only a fraction of startups end up becoming successful, sustainable businesses. The question is, why? What sets those successful star...

Get full show notes: https://rehabupracticesolutions.com/better-outcomes-138 Learn More: https://rehabupracticesolutions.com Podcast: https://www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery Connect with Me: https://www.rafisalazar.com How do go about starting and scaling a multi million dollar healthcare business? When I spea...

What are some key skills for Healthcare Leaders & Executives? Last week on the podcast, I discussed my nonclinical career path and how I went from staff clinician to a healthcare business consultant and practice owner.  After that episode, I received a few emails asking for specific skills or areas of personal development that help in advancing from a clinical role into healthcare administrati...

Full episode notes: https://rehabupracticesolutions.com/better-outcomes-135 Learn More: https://rehabupracticesolutions.com Podcast: https://www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery Connect with Me: https://www.rafisalazar.com Are you a clinician considering a nonclinical career path?  I get asked regularly about how I...

Want me to help you put together a business development strategy that actually drives conversations with qualified prospects? Click here to schedule a call with me. It’s free. It’s 30 minutes. And, if nothing else, you’ll walk away with some insights that you can apply on your business that day. https://calendly.com/rehabu/discovery How do you start in healthcare copywriting? Maybe you've heard of...

Have you thought about transitioning to nonclinical roles as a clinician? It seems like I receive more messages and emails these days about transitioning to nonclinical roles as a clinician. When I first left clinical work in 2017 to work as a management consultant, many colleagues were interested, but ultimately, they didn't want to leave clinical work entirely. Part of this is likely due to the...

How can real-time data help improve health equity and population health? We've talked about the social determinants of health before. We've also covered using data to improve healthcare policy and decision-making. But, where do those two things intersect? How can data be used to improve health equity across populations, geographies, and other factors? This week, I sit down with Perfecto Sanchez fr...

Are you making this mistake in healthcare sales? You're doing healthcare sales wrong. At least, a lot of people are making the same mistake in sales calls or demos. I talk to a lot of healthcare startups and tech companies who are trying to drive sales and awareness. But they're going about it all wrong. They're not doing anything crazy, like spamming people in the LinedIn Message Inbox (cause tha...

How do discover and communicate Value in Healthcare Technology? In my work helping healthcare technology companies developing positioning strategies, the topic of value and return on investment for the buyer plays a major role. An effective positioning strategy involves answering the question "value to whom?". The challenge in that effort revolves around actually being able to define, describe, an...

How do you start a healthcare business with no funding? Let's play a constrain-based game. You are a clinician and want to start a business that leverages your clinical degree/skills. It can be direct clinical care (like a practice), some sort of clinical innovation (like a device/invention) or an infrastructure play (like a software or professional services solution). Here's the constraint:  You...

How can clinicians leverage technology and insights to go Direct to Employer and MSK Management in their practice? Learn More: https://rehabupracticesolutions.com Podcast: https://www.betteroutcomes.show Get the Book: https://amzn.to/3M2UZ6x Book a call with me: https://calendly.com/rehabu/discovery Connect with Me: https://www.rafisalazar.com It's no secret that healthcare organizations have been...

Ever Considered Exploring Executive Leadership in Healthcare as Part of Your Career? I recently ran a poll on LinkedIn about what people wanted to hear more about on the podcast. Business & Entrepreneurship/Career in Healthcare took the win the a large margin. So, I figured I'd begin including topics around career advancement, entrepreneurship, business leadership, maybe even healthcare operat...

AI Doctor: The Rise of Artificial Intelligence in Healthcare - A Guide for Users, Buyers, Builders, and Investors AI get's all the attention in the news these days. From ChatGPT to AI Scribes, it seems that every industry has found a plethora of use cases for artificial intelligence. But what about an AI Doctor? Are we close to a world where an AI-driven software or platform guides healthcare serv...

Here are 3 Things I Think are Critical to Succeed in Business Ownership and/or Entrepreneurship One thing that affects success at business ownership and entrepreneurship that gets mentioned almost in passing, is the ability to tolerate stress... ...or put another way: Resilience... It's almost a cliche at this point: the business owner who's up late at night wondering if/how they'll make payroll.....

The Big Question: Who Will Fix Healthcare? It’s no secret that something needs to change in our western healthcare system. Rising costs, decreased accessed, increasing clinician burnout, and financial challenges all plague healthcare systems across the world. Depending on who you speak to (policy-makers, providers, payers, or patients), the cause of these problems varies. Some stakeholders, like p...

Digital Health is Failing: From Clinical Outcomes to Return on Investment Millions have been invested in digital health with relatively little true value creation in the form of clinical outcomes, population health, or return for investors. In whichever way you measure (economic or clinical) we are leaning towards the reality that digital health is failing. Why? I think it has to do with 2 things:...

Is it possible to leverage technology and AI to improve Compliance and Certification in Healthcare, specifically in the software and device space? We’ve talked on this show before about the confluence between consumer technology & medical devices/software. With this comes an increasing emphasis on regulatory compliance, FDA certification, and the like. For example, with Remote Therapeutic Moni...

Wondering how you can build a Resilient Healthcare Business? So Change Healthcare was apparently hit with another extortion request on Monday (4/8/24). I was talking with a friend of mine the other day who’s involved with healthcare cybersecurity and he was telling me he thinks it’ll be a LONG time until Change is fully recovered from the initial attack in February. What many people outside of hea...

Ever considered the process of Designing Healthcare Spaces? As an OT, I know my way around accessible design. In fact, I spent a good bit of time between 2017-2020 doing a lot of home accessibility assessments as part of a clinical consulting roll. But, there’s a difference between making sure something is physically accessible and designing healthcare spaces. Not only do healthcare spaces require...

Want to achieve Healthcare Business Success, but trying to figure out this market? I talk a lot with founders, practice owners, and healthcare executives who see the changing landscape of the healthcare industry. They want to capitalize on the change they know is coming, but they struggle to figure out how to do that. Some have developed tech tools, devices, or software and want to build successfu...