Narrative Matters
The Better Business Show
For organisations that want to change the world, The Better Business Show offers insight, inspiration and hope by exploring the people and companies proving that sustainable business models do work.
Be sure to visit the podcast's website and support the creator: www.narrativematters.co.uk
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Narrative Matters
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Latest episode
Jun 25, 2025
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Episodes
#84 Rewriting the script: How Ryan Dean is reinventing kids’ TV with purpose 25.06.2025 41:00
This week, Tom meets Ryan Dean , founder of RD Studios and the creative force behind Treehouse , a beautiful new live-action TV series for preschoolers that’s redefining what children’s content can look like. As a father of teens, Tom reflects on the nostalgia of early kids’ shows – and how Treehouse feels both fresh and familiar (much like the sweeping beauty of David Attenborough’s new film Ocea...
#83 Carbon is not the enemy: Step inside Interface’s innovation engine 22.05.2025 42:15
What does it really take to hit net zero – and stay there? For global carpet tile manufacturer Interface, the answer lies in a deep-rooted culture of innovation. In this episode, Tom sits down with Luca Achilli , Global Innovation & Sustainability Projects Director at Interface , to explore how the company is using design, R&D, and circular thinking to lead the charge toward carbon-negativ...
#82 From farm to finished product: How to build a supply chain you can trust 14.05.2025 45:57
What does it really take to build a transparent supply chain? In this episode of The Better Business Show , host Tom Idle dives deep into one of the most urgent and complex challenges facing brands today: how to create truly traceable, accountable, and credible supply chains – from the farm to the factory to the finished product. With global regulations tightening and consumer expectations rising,...
#81 Building a better booze brand: How Sxollie is ripping up the cider sector 29.04.2025 42:00
Cider doesn’t often make headlines in the world of drinks innovation. It’s a category that’s long been dominated by heritage brands, murky labels, and – let’s be honest – a fair amount of concentrate and sugar masquerading as nature’s bounty. But this week, we meet someone who’s rewriting the rules. Laura Clacey is the co-founder of Sxollie , a bold, no-nonsense cider brand born in South Africa an...
#80 Chirrup: Measuring nature with a microphone 15.04.2025 37:40
Biodiversity loss is one of the biggest, least understood risks facing our food system – and businesses are waking up to it. But measuring nature has never been easy. This time, we meet Conrad Young , founder of Chirrup , a startup using birdsong and bioacoustics to track biodiversity across farmland. Conrad shares how a quiet moment during the COVID lockdown inspired him to build a technology tha...
#79 Beauty and the bot: How AI is helping L’Oréal make better products, faster 28.03.2025 36:06
AI is no longer just a buzzword – it’s fast becoming a core part of how businesses operate, innovate, and grow. But with so much hype, where do the real opportunities lie? And how do you separate practical value from overpromise? In this episode, Tom sits down with Oday Abbosh , Senior Partner at IBM , to unpack how artificial intelligence is being used to genuinely transform business – from produ...
# 78 Meet the man who was fired for being a Dad 07.03.2025 46:28
What happens when businesses forget that their employees are human? In this episode, we’re talking about workplace culture, parental rights, and why companies are quietly rolling back their commitments to inclusivity and employee well-being. My guest, Glen Wood , knows firsthand what happens when a company gets it wrong – after being fired for taking paternity leave, he took on the system and beca...
#77 Why nobody believes your ESG story (and what to do about it) 13.02.2025 41:51
Sustainability communication has never been more important – or more challenging. Say too much, and you risk greenwashing accusations. Say too little, and you’re guilty of green-hushing. So, how should companies talk about ESG, climate action, and social impact in a way that actually resonates? In this episode, sustainability comms expert Helen Neal joins me to break down the new rules of ESG com...
# 76 The company changing the way businesses think about packaging 03.02.2025 46:31
In this episode, I take on one of the most heated debates in the UK right now: airport expansion. With the UK government giving the green light to new runways, we explore the bigger questions beyond carbon emissions. Why is aviation still a lightning rod for controversy? Are we having the wrong debate? And why do we need a smarter, more pragmatic approach to how we manage growth? Then, I sit down...
# 75 The tech business breathing new life into your LEGO collection 20.01.2025 40:10
In this episode of The Better Business Show, we sit down with Ilya Malkin, co-founder of Sort a Brick , to explore how this innovative startup is transforming forgotten LEGO collections into ready-to-build sets using cutting-edge AI technology. Ilya shares the inspiring story of how a personal challenge with his kids’ LEGO bricks led to the creation of a sustainable solution that’s making waves in...
#74 Why hiring ex-offenders is good for business and society 13.01.2025 39:49
What if businesses could help reduce reoffending rates while boosting productivity and unlocking untapped potential? In this episode, once he gets over the doom and gloom currently ungulfing the planet, Tom chats with Sid Madge , founder of Meee and creator of the Counting on Confidence programme, helping to seriously transform lives through prison rehabilitation. Sid shares powerful stories from...
#73 This is how you create an ethical chocolate supply chain 09.12.2024 52:18
This week, we’re diving into the bittersweet world of cocoa and chocolate with Julia Ocampo , Head of Sustainability and Cocoa Sourcing at Luker Chocolate . The global cocoa industry faces enormous challenges: poverty among smallholder farmers, deforestation, climate change, and the mounting pressure on food and drink companies to source responsibly. In this candid and insightful conversation, Jul...
#72 The glam plastic-free make-up brand out to fix the beauty industry 02.12.2024 41:56
In this episode, we’re joined by the trailblazing Nour Tayara , founder of AORA Mexico , a plastic-free makeup brand that’s shaking up the beauty industry. Nour’s on a mission to prove that beauty doesn’t have to come at the planet’s expense – or be boring while doing it. We dig into the big issues: 💄 The beauty industry’s massive waste problem – billions of plastic tubes and palettes that end u...
#71 The sound of leaks: Fighting water waste with AI 25.11.2024 42:39
This week, Tom is in conversation with Victoria Edwards , the dynamic CEO and co-founder of FIDO Tech , to talk about a problem that affects us all: water scarcity. Victoria’s on a mission to create a world without water waste, and her story is nothing short of fascinating. From her early days as a self-proclaimed “failed musician” to leading a company that uses AI to detect and prevent water leak...
#70 The beauty brand that refuses to sell on Amazon 18.11.2024 42:59
Plastic-free and purpose-driven: The story of Dip with Kate Assaraf In this episode, we sit down with Kate Assaraf, CEO and co-founder of Dip , a premium haircare brand with a mission to eliminate plastic waste from beauty routines. Kate shares her journey from working in the beauty industry to launching a purpose-driven business that rejects the norms of hyper-consumerism. From refusing to sell...
#69 Making waves: Frank Heidinger and the electric boat revolution 08.11.2024 45:10
“Innovation in sustainability means thinking long-term, and for us, it’s about leading a movement, not just selling a product.” In this episode, I’m joined by Frank Heidinger , CEO and founder of Halevai , a company set on revolutionising the recreational boating industry with his electric powered boats. Frank shares his journey from growing up in New York City with limited access to clean water t...
#68 What does the future hold for the B Corp movement? 30.10.2024 37:49
This time we dive into one of the most influential movements in sustainable business: the B Corporation – or B Corp – movement. Since its inception in 2006, the B Corp movement has been reshaping the way we think about business, creating a global community of companies that prioritise purpose as much as profit. From Patagonia to Ben & Jerry’s , B Corps are known for their commitment to social...
#67 What tech is worth the hype (and what isn't) in sustainability? 22.10.2024 38:11
Gartner , the research and consulting giant, just released its latest Hype Cycle . The Gartner Hype Cycle is a graphical presentation developed to represent the maturity, adoption, and social application of specific tech. Each hype cycle drills down into the five key phases of a technology's life cycle. These include: 1. Technology trigger – a potential technology breakthrough to kicks things off...
#66 Concrete’s got an emissions problem. Here’s the solution 09.10.2024 40:58
Concrete is one of the most important substances in the world. As the linchpin of the built environment, demand has almost tripled during the past 20 years. In 2021, global construction projects consumed 30 billion tonnes of the stuff. That’s 3 million times the weight of the Eiffel Tower. But concrete has an emissions problem. Today, its production is responsible for 8% of the world’s greenhouse...
#65 Your 11-minute round up of what happened at Climate Week 2024 01.10.2024 11:51
Plenty has been said and written about the who, why, what and how of this year’s Climate Week in New York. With close to 600 events and 100,000 people taking part, there was a lot to digest. So, we’ve done it for you. Here’s our quick, 11-minute round up of the key stories, happenings and developments from across the week.
#64 The AI-powered wildfire detector that will save economies billions 26.09.2024 42:16
We are back, back, back. Yes, welcome back to the Better Business Show . Episode 64 has been a long time coming. A lot has changed since we first launched back in 2016, almost nine years ago. But lots hasn’t changed either. Solving the climate crisis remains the most urgent challenge of our times. And storytelling is more important than ever. The premise of this podcast remains the same as it’s...
#63 The time is now for lab-grown meat 31.07.2017 33:45
About 30% of the word’s total land is used not to grow grains, fruits and vegetables that we directly eat as human beings, but to support the chickens, pigs and cattle that we eventually eat. And the environmental impact of all this large-scale meat production is having serious implications for the world’s climate. Animal waste releases methane and nitrous oxide, greenhouse gases that are 25 and 3...
#62 Meet the company refusing to accept when a lithium ion battery is ‘dead’ 24.07.2017 23:03
So, this week we get to meet the company refusing to accept when a lithium ion battery is ‘dead’. Lithium-ion batteries continue to be the technology of choice for all the major consumer gadget players; it's no wonder that the market is set to explode in the next few years. But what happens to these lithium-ion batteries when they reach the end of their life? This time, we catch up with Amrit Chan...
#61 With a little help from friends: How Nestlé plans to solve the global food crisis 10.07.2017 47:49
This week, we report from inside the HQ of the world's biggest food business, Nestlé to explore a wealth of solutions designed to solve the global nutrition crisis – including contact lenses that can monitor your glucose levels and smart watches that use your doctors' notes to prescribe exactly the right diet. Around 795 million people go to bed hungry every night, while 2.1 billion people are ove...
#60 The company making mayo without an egg, butter without a cow 03.07.2017 42:00
This week, you get the chance to step inside the most talked about business on the planet right now. Hampton Creek’s CEO Josh Tetrick gives us a flavour of what makes his company tick – from attracting investment to staying true to your mission. Learn how this San Francisco unicorn plans to change the way we eat forever by not appealing to hearts and minds, just making great food.
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