The Best One Yet

Nike just partnered with Skims… but has Kim stretched Skims too far? Protector just launched an Uber for Bodyguards… and 1 video hack made it go viral. The Fire Truck industry has been taken over by Private Equity… but its stock tripled while fires fell? The best Black History Month story yet?... Lonnie Johnson’s Super Soaker. $NKE $UBER $SPY Want more business storytelling from us? Check out the...

Venmo & Cash App are getting crushed by Zelle… The boringest app disrupted the disruptors. The NBA has a problem: Too many 3-pointers… but there’s an economic reason for them. Jamie Dimon just went on an expletive-laced rant about Work From Home… and we got the tapes. Plus, the untold origin story of… The Patagonia Fleece. $XYZ $JPM $BAC Want more business storytelling from us? Check out the l...

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/ Pop quiz: What’s the longest-running video game in history? It’s not Pac-Man or Donkey Kong or even Pong… it’s The Oregon Trail. A true pioneer (and we don’t just mean the ones in the covered wagons), the Oregon Trail has sold more than 65 million copies (that’s more than the Beatles’ White Album) and it spawned an “...

Poppi & Olipop’s rival sodas are the biggest drama in biz… because of $25K vending machines. Texas gets its 2nd new stock exchange in a year… The New York Stock Exchange is goin’ South-By-Southwest. Netflix is looking into launching podcasts… because there’s nothing hotter than a habit. Plus, Ikea just got into dating… it’s “Mattress Matchmaking.” $NFLX $SPOT $NYSE Want more business storytell...

The 1 alcohol surging right now? Local Light Beer… driven by Millennial dads #Dadlennials. BuzzFeed’s launching a new social media app… because it’s fighting “S.N.A.R.F.” Elf Beauty says there are “So Many Dicks”... and it’s a lesson on customer engagement. Plus, Donut Bouquets? Sushi Bouquets? Lego Bouquets? The big new Valentine’s trend is “Faux-quets.” $ELF $BZFD $BUD Want more business storyte...

If you customize a Ferrari, they won’t let you buy another… even if you’re Justin Beiber. Coca-Cola’s biggest acquisition ever is Fairlife… because milk is having a moment. DOGE is targeting the Consumer Financial Protection Bureau… so we’re look at trim-cuts vs buzz-cuts. Plus, we wrote a heartbroken love poem ahead of Valentine’s Day… to Peloton. $RACE $KO $PTON Want more business storytelling f...

Trump is canceling the US penny… because our cheapest coin is our most expensive. The biggest diss track in the SB wasn’t Kendrick Lamar… it was from advertisers. SpaceX and T-Mobile just shockingly teamed up…  to kill the cell phone dead-zone. Plus, the untold origin story of Ben & Jerry’s… and their most disruptive flavor: Phish Food. $SBUX $TMUS $T Want more business storytelling from...

TED Talks needs a new CEO… but TED is actually the deepest media biz we’ve ever seen. Elon’s mission to disrupt the government hit a new level, that requires a new term… “Musking.” Costco is now paying workers 2x the average… it’s the cost that pays for itself. Plus, a record 22M Americans called in sick today (got a case of the Super Bowl Mondays). $COST $WMT $SPY Want more business storytelling...

Dirty secret of the Super Bowl halftime show… The show costs $50M, but the performer gets paid $0. Wilson makes all of the NFL’s football’s… and their factory in Ohio is freaky. The Curse of the Super Bowl Commercial is real… and it’s coming for AI. Plus, one basketball coach trademarked the term “Three-peat”... and could make millions if the Chiefs win. $AAPL $AS $SPOT Want more business storytel...

The #1 Super Bowl ad? Snickers in 2010… because Snickers acted like a Freudian therapist. Waffle House is charging a 50-cent-per-egg fee… but we tell ya who to blame for Egg-flation is. New tariffs just hit Shein and Temu… hand it can all be explained with Barbie dolls. Plus, the newest job in America is “TikTok Coach”... because there is an “i” in “viral.” $CALM $MAT $SPY Want more business story...

“No Buy 2025” is like “Dry January”… But instead of no alcohol, it’s no shopping. Spotify hit all-time high after its 1st full-year profit… because it found musical monopoly. Chick-fil-A’s drive-thru is #1 thanks to military-like precision... Drones, game-tape, & champagne. Plus, the Philadelphia Eagles linemen are the largest in history… and the most profitable. $SPOT $AAPL Want more business...

The first 24 hours of Trade War II were wild… We’re breaking down the surprise tariff deals with Mexico and Canada. Robinhood is the top stock since Election Day... and now you can bet on the Super Bowl. How did Levi identify the baggy daddy jeans trend before anyone?... A secret deal with Google. $LEVI $GOOG $SPY $HOOD Monopoly 🎩 Check out the latest episode of our new weekly deepdive show: The...

Trump’s 2nd trade war begins tonight with tariff’s for Canada, China, & Mexico… but Trump tariffs differ in 1 huge way. Yahoo just turned 30… but @yahoo.com emails are having a midlife revival. Hans Zimmer is worth $200M with movie music composing… we found his creativity hack. Plus, the next fashion trend? Yak hair… because yak is the new cashmere. $DIS $HD $YHOO Want more business storytelli...

Description:  “White Lotus Season 3” is about to debut… and it’ll boost Thailand’s economy by 20%. The biggest IPO of 2025 is a bacon biz… so we devoured the first pureplay pork stock. We now know how DeepSeek caught up to ChatGPT… the ol’ “copy/paste.” Plus, the Utah Hockey Club is choosing a new name… but the fans at the rink decide tonight. $WBD $SFD $MSFT Want more business storytelling f...

Does the perfect 850 credit score exist?... It does, one man just got it, and we’ll tell ya how. Tesla has become a $45K MAGA hat… so we’ll explain the biggest pivot in branding. Chili’s restaurant stock surged 300% in the last year… thanks to its Great White Shark strategy. Plus, it’s the Lunar New Year… so we found wild data on stocks during the Year of the Snake (spoiler: It’s bad). $TSLA $EAT...

Space stocks surged as Trump pledged to reach Mars… so we’re introducing the 4 Final Frontiers. X announced a Venmo-like deal with Visa… but it all comes down to the Beyonce of Banking. Royal Caribbean is up 8x since 2022… because cruises are the value meals of vacation. Plus, if you’re sick, Progressive Soup just invented the first chicken noodle cough drop… $RCL $V $RDW Want more business storyt...

One Chinese AI app, DeepSeek, just shocked the world… and the entire US tech market. Costco is swapping Pepsi for Coke in the food court… here’s how Coke’s beating Pepsi. 7% of workers have Unlimited Paid Time Off… but people only take 16 days in practice. $KO $PEP $COST Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story o...

Kidz Bop is making $50M on cover music… not by creating, by re-creating . If you shop online too much or scroll Instagram too much, the new cure may be… Ozempic. CNN is overhauling its entire business for the Trump presidency… A media plastic surgery. Plus, guess who’s driving luxury home sales these days?... Single ladies (it’s a Beyonce Bump) $NVO $WBD $SPOT Want more business storytelling from...

Trump pardoned the crypto founder of Silk Road… after launching his own Fartcoin. We’ll explain. Spotify’s CEO co-founded a body-scanning startup to save your life… and it just hit $2B. EA’s video game stock had its worst day in 17 years… because of 1 huge graphics mistake. Plus, the hot new Dry January trend is Cannabis Cocktails (replace ABV with THC). $EA $SPOT $BTC Want more business storytell...

Zuck’s reportedly launching smart Oakleys this year… and a smart watch and airpods next year. PopUp Bagels is the fastest-growing bagel chain in America… and they prioritize inconvenience. “Stargate” is Sam Altman’s new $500B AI project… it would be the most expensive thing we’d ever build. Plus, the medals handed out at the Paris Olympics? They’re losing their gold.  $DNUT $META $MSFT Want m...

The theme of Trump’s cabinet? Venture Capital guys… so we put together a LinkedIn on it. Netflix’s biggest pivot in a decade is to live sports… and we just got the results. The White House issued a record number of executive orders… Energy stocks explain ‘em all. Plus, the “5-Second Rule” of food was just proven wrong (no fallen sandwich is safe). $AMZN $AAPL $META $NFLX $SPY Want more business st...

On Trump’s 1st day back in the White House… We’ll tell you his most important economic number. Bumble’s founder is returning as CEO… So we found the stock performance of Boomerang CEOs. Gmail and Microsoft are forcing everyone to buy their AI… because AI has an innovator problem. Plus, Jimi Hendrix once lit a guitar on fire… and it became the best-selling guitar of all-time: The Fender Stratocaste...

TikTok is scheduled to shut down Sunday morning… but there are still 3 possible outcomes. The Bourbon Bubble just burst, so we have a solution for Jack Daniels… Whiskey World. For the next 4 years, business leaders will speak different… and we see it in Anduril, a drone startup. Plus, Chick-fil-A just built an entire factory of robots with one purpose… Lemonade. $BF $STZ $META Want more business s...

From Pop-Tarts to Peeps, Red #3 artificial food coloring is now banned… 40 years too late. JPMorgan just had its best quarter in 200 years… so it’s time to kill the most hated fee in banking. There’s a hot new side-hustle that can make you $30k/year… Job Referrals as a service. Plus, male and female Instacart shoppers pick out food differently… so should you be able to choose the gender? $KO $GIS...

Starbucks’ is trying to save “the 3rd place”... by ending their open doors bathroom policy. Greedy LA landlords are jacking up rents 100%... but there could be a housing market silver lining. Planet Fitness stock hit an all-time high… but its greatest risk is “a run on the gym”. Plus, Philadelphia Eagles WR AJ Brown read a book during a playoff game… now it’s #1 on Amazon. $SBUX $PLNT Want more bu...