The Best One Yet

Single women who don’t want marriage are a new economic force… they’re “Boy Sober.” Foreign investment is pouring into Arizona and Georgia… they’re New Taiwan and New Korea. Disney’s new Snow White reboot is a bust… but Disney’s vault’s still full of magical numbers. $MTCH $HYMTF $DIS Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold...

With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution. Why the Celtics sold for a record amount… even though they rent their arena. Gucci, H&M, & Ralph Lauren all launched coffee chains… but it’s not about $12 lattes. Plus, we wrote a financial rap song about the most important investment for kids…  $PPRUY $TSLA $RL Want more business storytelling...

Ben & Jerry are trying to buy back their company… and it reminds us of  The Super Bowl of AI just went down… Nvidia now plays with Disney, Taco Bell, and Barbie. AppleTV+ is the only Apple product *losing* money... because it’s missing a Growth Mindset. Plus, there are a dozen real-life companies in America named… Lumon. #Severance $UL $NVDA $AAPL Want more business storytelling from us?...

Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House. The top tennis players sued the grand slam tournaments… but pro sports is a monopoly. BYD just announced the Holy Grail of Electric Cars… Zero to fully-charged in 5-minutes. Plus, the Oregon Ducks basketball team just set a record… a 26,700-mile road trip. $BYD $KO  Want more business storytelling fr...

Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing. Google is buying Wiz for $33B… And every Wiz employee is getting $588,000. Corporate Nicknames are actually a curse… Chevy, Mickey D’s, & Bloomies are bad for biz. Plus, time-poor millennials are paying time-rich gig workers $27/hr to wait in line.  $GOOG $JWN $MCD $GM Want more business storytelling from us?...

Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella. Apple quietly announced its “Super Siri” AI is delayed a year… and Warren Buffett sold. Law school applications surged by 21% this year… because thinking is AI-proof (we think). Plus, the untold origin story of… MTV. $AAPL $AMZN $PEP  Want more business storytelling from us? Check out the latest episod...

5 Hour Energy owns 90% of the market… which is why this energy shot got sued. The company behind Pokemon Go got bought by  Saudi Arabia… because tech is more valuable than content. The hottest trend in entrepreneurship? Mature, boring industries… we explain why boring is booming. Plus, on St. Paddy’s Day, Wall Street tends to get lucky. Want more business storytelling from us? Check out the l...

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year: #1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult. #2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour. #3. Nike’s stock had its worst day in...

266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity. A secret North Korean hacker team just stole $1.5B of crypto… it’s the biggest heist of all time. Hollywood is pivoting to serve red meat TV to red states… we call it “RonSwonsification.” Plus, a big thing you can do for this show (and it just takes 5 seconds)… Follow the show Turn on auto-downloads HOW TO TURN...

The US stock market began dropping after losing to Canada in hockey… b/c the trade war is a hockey fight. MrBeast’s business is worth $5B… but he makes more money on chocolate than content. Southwest just killed its famous “Bags fly free”... and it reminds us of a lesson from The Godfather. Plus, Trader Joe’s has the greatest art collection in America (and we can prove it)... $LUV $AMZN $SPY Want...

Stocks had their worst day since 2022 because of T.R.I.C… “Trump’s Recession Idea Concept” Touchland is the 1st hand sanitizer to go viral… Because it turned Purell into a fashion accesory. Skype is shutting down in May… but we think it’s the most innovative tech biz ever #RIP Plus, how Costco’s Kirkland brand disrupted the entire private label industry. $MSFT $TSLA $HOOD Want more business storyt...

The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof. The South By Southwest tech-tainment is this week… because the conference biz is booming. Ryan Reynolds’ investment in one crappy soccer club… just got a 4,900% return. Plus, one Jurassic Park startup just invented a new species… The Woolly Mouse. $TJX $HESAY $LVMUY Want more business storytelling from us? Check out the latest...

Since we all lose an hour of sleep during Daylight Savings tonight, we whipped up a podcast to help you fall asleep: We’re reading Warren Buffett’s Annual Shareholder Letter for Berkshire Hathaway. The world’s most legendary investor, Warren outlines how he makes every financial decision. But it’s still a *shareholder letter*, so you’ll drift off somewhere between the 5th and 9th time Warren menti...

Mattel is launching their own version of LEGO bricks… What will win, brand or price? Utah will make you show an ID to download Instagram… It’s a Social Media Bouncer (aka “The McLovin Rule”). The economics of stuffed crust pizza are wild… so why’d Domino’s take 30 years to make one? Plus, we’re dropping a Snooze Pod… We read 1 shareholder letter to help you fall asleep for Daylight Savings. $PZZA...

Four Loko is the #1 malt liquor in America… thanks to the Japanese philosophy of Misogi. European stocks are shockingly beating American stocks this year… because Europe’s building a military. Warren Buffett just revealed his favorite CEO ever… It’s an RV guy who didn’t have a computer. Plus, Monopoly just launched a fintech version of the game (no more cash money) $BRK.B $LMT $SPY Want more busin...

ESPN just launched a Gen Z SportsCenter on Disney+… “SC+” is a playbook for youth content. The US is now in a trade war with Canada and Mexico… the Chevy Silverado explains it all. The world’s biggest fast food chain just IPO’d… China’s Mixue is bigger than McD’s. Plus, the untold origin story of Taco Bell’s Doritos Locos Taco. $DIS $GM $MIXUE Want more business storytelling from us? Check out the...

Dude Wipes hit $200M in sales… because they saw an opportunity in 1 stat about toilet paper. Trump is launching America’s 1st crypto fund… but markets hated the details (lost #Bromentum) Sponsored Breakups are the new trend in marketing… because passion points = loyalty points. Plus, we got the details on the latest IBO… Jack’s Initial Baby Offering. $BTC $ETH $PG Want more business storytelling f...

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/ Once upon a time, American kids had a problem—OK, two. They were watching way, WAY too much TV and they were falling way, way behind in school. But then a trailblazing producer and her psychologist friend asked a bold question: What if we used the first problem to solve the second? The result: Sesame Street, home of...

Our 3rd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories about the housing market from the last year. #1. Costco launched its 1st Costco apartment building… The solution to your rent may be Kirkland Condos. #2. A surprise cause of our housing crisis? Elevators… A US elevator costs 5x a Spanish one. #3. The fastest-growing city in America is a Boomer Boomtown… but that’s good...

Our 2nd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories on growth hacks from the last year: #1. SharkNinja’s stock has climbed 140% this year… Here’s how it’s taken over your kitchen. #2. Gin in a motor oil can? Tampons in an ice cream pint?... The new packaging trend is chaos. #3. The fastest-growing candy right is Nerds Clusters… It shows there’s a business case in gut in...

Our 1st Bonus Pod during our Paternity Week is on 3 of our best business stories on parenting from the last year: #1. Did you know no US president is an only child?... So we jump into the Only Child Economy. #2. Apple’s newest product is Apple Watch for kids… because of a 10-year trust campaign. #3. How should new parents prep financially for having a kid?... We’ve got one answer. Yetis, share thi...

We’re dropping 5 bonus podcasts over the next few days because… Jack’s got a brand new beautiful healthy baby. Jack just hit the hospital with his wife to have their 3rd baby — So here’s our podcast plan: 5 Bonus Episodes on our Best topics: Fitness Growth Hacks Housing Market Leadership Parenting Plus, we just dropped our deep-dive episode on… “Sesame Street” 🌆 The untold origin story of the mos...

Energy drink Alani Nu sold to Celsius for $1.8B… so we explain how to pick an acquisition price. Alibaba is the Amazon of China & its stock has doubled… because AI is its new religion. We just found the ROI on the IRS… For every $1 we put into the IRS, we get $12 back. Plus, Birkenstock just argued to a judge that its sandals should legally be art… $CELH $BABA $BIRK Want more business storytel...

James Bond’s creative control was just acquired by Amazon… so we need to talk about “Infinite Scarcity.” Microsoft just defied physics… it’s a quantum creation that’s not a solid, liquid, or gas. OpenTable has overtaken Resy for America’s coolest restaurants… all thanks to 1 move. Plus, Google searches for “Is it safe to fly” are up 20x… so we ran the numbers. $AXP $GOOG $MSFT $AMZN Want more busi...

Tonight’s NHL game is USA vs Canada… it’s a geopolitical battle, so tix hit Super Bowl prices. The fastest-growing retail concept is “Med Spas”... Botox, lip-filler, & butt-plumpers are surging. Meta is building the largest undersea cable in history… because the future of AI is underwater. Plus, scientists have identified the happiest and most productive time of day… 7am. $META Want more busin...