The Best of Pest Marketing Podcast

Most pest control companies overlook the power of branding, but Emily Kriley's  Pink Pest Solutions  isn't one of those companies. Joined this week by  Rock City Digital 's CEO,  Kait Hill , you'll hear how a bold color choice can turn your business into a neighborhood icon and attract clients long after the trade show ends. Emily shares exactly how her branding helps her stand out in a saturated...

UPDATE: Since recording, Google has announced Ads will transition to AI Max campaigns in February 2027. Google Ads is about to undergo one of its biggest changes yet, and pest control companies need to be ready. In this episode of The Best of Pest , Kelli Campbell sits down with Rock City Digital' s Google Ads Specialist, Johnathan Cleghorn , to break down Google's upcoming AI Max campaign...

In this episode, Kelli sits down with Ethan West, a third-generation leader stepping into his family’s growing pest control business West Termite, Pest, and Lawn , to talk about what the next generation of pest control looks like and why data, technology, and customer relationships are becoming the biggest competitive advantages in the industry. Ethan shares how their company operates across three...

Building a Mosquito Control Business That Homeowners Trust In this episode of The Best of Pest, Kelli sits down with Anna Young, Head of Internal Operations at Torpedo Mosquito and Co-Owner of Torpedo Mosquito Virginia Beach, to talk about what it really takes to grow a successful mosquito control company in a competitive market. Anna shares her journey from horticulture and home cleaning into the...

In this episode, Kelli sits down with Account Executive, Sarah Hamel, to talk through the marketing strategies pest control companies should actually be prioritizing right now. From entering a new market and building local visibility to understanding the difference between Google Ads and Meta Ads, this episode is packed with practical insights for owners and operators looking to grow intentionally...

Throwing more money at Local Service Ads will not fix your lead problem. In this episode, I explain how Google Local Service Ads work, and why the companies winning are not always the ones spending the most. Topics include: The ranking factors behind LSAs How Google measures your ability to convert leads Why your operations team impacts marketing performance The mistakes that cost pest control com...

You don’t have a lead problem. You have a messaging problem. In this episode, we break down why homeowners aren’t calling, even when your marketing is getting in front of them. We cover the most common messaging mistakes pest control companies make and how to fix them so your website, ads, and overall marketing actually convert into calls and customers. You’ll come away with practical ways to addr...

Is ChatGPT recommending your pest control company? In this week's episode of The Best of Pest, we'll talk about: What's actually happening with ChatGPT Where ChatGPT sources its answers from 4 things you should do to show up in ChatGPT results 3 things to hurt your chances of being recommended Listen, execute, and deploy. Don't miss it!

Welcome to The Best of Pest Marketing Podcast! In this week's episode, meet host Kelli Campbell, learn more about Rock City Digital, and hear what you expect in future episodes. Don't miss out!