The Best Artist & Manager Podcast Ever

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they dive into another episode of Agony Art , answering real questions from Ellevate clients and breaking down what it really takes to build an artist's career today. In this episode, they discuss the slow, steady growth of early-stage artists and question whether signing a record deal is the only way to accelerate that momentum. Charlotte brea...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions! We put a call out to the community for questions we could answer on the pod and you didn't disappoint. In this episode we answer the questions: I'm relaunching my career after being a vocalist on dance tracks and I want to be a pop artist with my own project. Should I create a whole different persona? How do you feel...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they follow up on last week's Spotify discussion and tackle one of the industry's most pressing questions: Can the modern music business still produce global megastars, or are the current systems stifling the development of the next generation? In this episode, Charlotte and Jasmin dive into how streaming algorithms, label strategies, and the a...

We are back! After a short break to "live life" and find new inspiration, Charlotte and Jasmin (p.k.a TĀLĀ) return with an unfiltered look at the multi-layered impact of AI on the modern music landscape. From productivity tools to manufactured "clipping" campaigns, this episode explores the fine line between innovation and industry-scale gaming. In this episode, Charlotte and Jasmin discuss: "Clip...

🥋 New Episode Alert: Artist Side Hustles or Great Fan Experiences? Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they dive into the increasingly creative—and sometimes questionable—ways artists are forced to diversify their income in 2026. With streaming payouts still under fire, the "side hustle" has moved far beyond the merch stand. In this episode, Charlotte and Jasmin examine where we...

This episode was supposed to be published on 11th March. Apologies for the delay. To celebrate Women’s History Month 2026 , Charlotte and Jasmin are pulling back the curtain on the "Packaging Process." Why is it that female artists are so often pressured to fit into a pre-approved box to be considered marketable? In this episode, we look at the high cost of the industry’s branding machine. We revi...

Ahead of this podcast we should note that Wasserman has now renamed a The-Team since recording. Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a high-stakes discussion on the power structures and ethical crossroads of the music industry. In this episode, they dive into the recent fallout surrounding Casey Wasserman and his appearance in the Epstein files , a revelation that has sent shockw...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions! We put a call out to the community for questions we could answer on the pod and you didn't disappoint. In this episode we answer the questions: How would we spend £100k to break an artist How is Jasmin managing relocating her life and music career to Bali? We share our opinions and personal experiences to answer your...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they follow up on the AI debate, moving past the headlines to ask the ultimate question: Where is this actually going? As more "virtual" talent secures multimillion-dollar deals and dominates the news cycle, the industry is divided. But is the hype real, or is it a carefully manufactured bubble? In this episode, Charlotte and Jasmin pull apart...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a candid and necessary conversation about the current state of the UK's biggest music night. Following the recent nominations, the industry is asking: Why is the BRIT Awards still struggling to get R&B right? In this episode, Charlotte and Jasmin dive into the glaring absence of artists like Odeal and Elmiene from the R&B category—two...

🎥 New Episode Alert: Did the music industry create a monster? ⚖️ Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for an unfiltered discussion on the recent P. Diddy documentary and the systemic issues it has brought to light. This isn't just a conversation about one individual; it’s a deep dive into how the music industry's power structures allow—and often facilitate—dangerous behavior. In thi...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions! We put a call out to the community for questions we could answer on the pod and you didn't disappoint. In this episode we answer the questions: I've been invited to a writing camp and im not sure if i should go. What actually happens on a writing camp and what would i actually get out of it? What are your thoughts on...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they tackle one of the most frustrating and confusing phenomena in the music business: professional love bombing. We’ve all been there—someone reaches out, promises you the world, expresses "huge" interest in your project, and then... total radio silence. In this episode, Charlotte and Jasmin pull back the curtain on why the industry is so pron...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a deeply personal and overdue conversation about the reality of motherhood in the music business. From high-stakes meetings to nap schedules, they share the raw stories of what it’s actually like to juggle a career in music with raising children. In an industry built on late nights, travel, and "business as usual" expectations, being a parent...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a bold discussion sparked by SZA’s recent comments regarding the rise of mediocrity in today’s music landscape. Has the industry become a breeding ground for the generic? In this episode, Charlotte and Jasmin tackle the uncomfortable truth: many artists are now more focused on feeding the algorithm than they are on setting trends. They explore...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions! We put a call out to the community for questions we could answer on the pod and you didn't disappoint. In this episode we answer the questions: Ive been offered a deal with a sync agent - no advance 5 years. What do you think are the pros and cons for this? I released a cover song and did a really different arrangeme...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a raw and honest discussion about the psychological and professional shifts that happen the moment an artist signs on the dotted line. While a record deal is often seen as the "ultimate goal," the reality behind the curtain is far more complex. In this episode, Charlotte and Jasmin explore how the infrastructure of a label can create a dangero...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they conduct a vital temperature check on the world's biggest streaming giant. In the wake of the annual Spotify Wrapped hype, it’s easy to get swept up in the data—but what is the true cost of our current consumption habits? In this episode, Charlotte and Jasmin strip back the glossy interface to discuss how Spotify has fundamentally rewired t...

BONUS Episode alert Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate for a deep dive into the paradoxical world of music technology. While we’ve never had more access to music, have the very platforms built to "connect" us actually destroyed the soul of music community? In this provocative episode, Charlotte and Jasmin explore how the rise of tech giants and algorithmic curation has fundamentall...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they tackle one of the biggest financial dilemmas for any emerging artist: where should you actually spend your marketing budget? As an early-stage artist, every pound or dollar counts. You're constantly pitched various services, but which ones offer a real return on investment, and which are just a drain on your resources? In this crucial epis...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions! We put a call out to the community for questions we could answer on the pod and you didn't disappoint. In this episode we answer the questions: I think my manager is taking more money from me than they should? What should I do? I have a producer I work with on all my projects, he has a big name in the indusstry and h...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they pull back the curtain on the creative process, sharing their best tips for maintaining productivity and momentum, especially when you are a freelancer, self-employed, or a solo creative. When you're your own boss, the line between work and life blurs, and motivation can be hard to find. It's easy to get overwhelmed by the sheer scope of ma...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they answer your questions! We put a call out to the community for questions we could answer on the pod and you didn't disappoint. In this episode we answer the questions: Now I'm experiencing a viral moment is this the right time to get an artist manager? I want to go to Uni, I'm on track to go to one of the best in the country but i want to d...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they challenge the industry's obsession with going viral and discuss the crucial difference between a fleeting moment of social media fame and building a sustainable music career. In the attention economy, every artist feels the pressure to chase the next big trend or algorithm hack. But what is the true cost of those viral seconds? In this ess...

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they dive into the complex and controversial topic of AI's effect on future artist development in the music industry. The world of music is changing fast. AI artists are securing major deals, but what does this mean for the human talent trying to break through? In this vital episode, Charlotte and Jasmin discuss the rise of AI projects like Tim...