The Bell Board Podcast

What happens after the billboard sale is often where the real work begins. In this episode, we sit down with Behind The Board founder Becky Smith, a billboard operations specialist who helps independent operators streamline their businesses and reclaim their time. Becky has spent years managing the day-to-day operations of multi-market billboard companies, working directly with advertisers, instal...

Want to build a billboard business? In this episode, Justin of Vital Outdoor shares what he's learned after more than two decades in the out-of-home advertising industry, including finding billboard locations, financing growth, digital billboard adoption, and navigating legal battles. From launching one of Oklahoma's first digital billboards to fighting a four-year lawsuit over a permit, this conv...

Grey Vick built one of the Carolinas' largest independent billboard companies from the ground up — 770+ faces, 50+ digitals — starting in 2007 with used utility poles, renegotiated loans, and bigger companies telling him he wouldn't make it. Neil and Grey trade war stories from the financial crisis, debate the real economics of easements vs. leases, and get into why long-term branding on a billboa...

From commercial banker to billboard lender,operator, and publisher — Dave Westburg has built a three-legged career at the center of the out-of-home industry. In this debut episode, Neil and Dave cover how Dave discovered OOH, why he calls it the best returns for the least risk of any media sector, what makes Billboard Insider tick, and the real talk on financing, entrepreneurship, and when to make...