Alexander Johannessen
The Beauty of Business
The Beauty of Business is where smart strategy meets real‑world execution. Each week, host Alexander Johannessen sits down with founders, operators, and creative minds to unpack what actually builds standout brands: positioning, customer psychology, culture curation, content that converts, and the systems that scale. No hype. No fluff. Just clear frameworks, candid stories, and ideas you can apply right away. Every conversation ends with one signature question: What is the beauty of business to you? J ourney with us. Welcome to "The Beauty of Business" – where business meets inspiration. A DEU...
Where to listen?
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Episodes
Make Video People Trust ⎹ The Beauty of Business ep. 24 ⎹ Will George 06.11.2025 1:04:56
This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-skill crews speed up production without losing quality; why real customer testimonials beat templated spots; and the revision guardrails that keep mome...
The Psychology of Getting Things Done ⎹ The Beauty of Business ep. 23 ⎹ Daniel Osen 30.10.2025 1:43:24
From time management to mindset, Daniel Osen brings a performance coach’s view of work and life. Topics include planning rest, warming up with easy tasks, using environment design to increase follow-through, and building stamina over time. Alexander and Daniel also discuss community, policy, and entrepreneurship in Norway and why launching imperfectly beats waiting. Visit Daniel here: https://www....
Word of Mouth, Behavioral Science, and Building Brands ⎹ The Beauty of Business ep. 22 ⎹ Tom Ridges 23.10.2025 1:17:12
What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander Johannessen, he dives into social influence, cultural differences in consumer behavior, and why location-based advocacy is making a comeback for chall...
How to Build Profitable Brands with Purpose ⎹ The Beauty of Business ep. 21 ⎹ Armandas Puckus 16.10.2025 38:04
In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas shares his journey from football dreams to building viral brands, diving deep into how mindset and relentless execution separate winners from wishful thinkers. He opens up about scali...
How Cognitive Science Builds Category of One Brands ⎸ The Beauty of Business ep. 20 ⎹ Ella Pamment 23.09.2025 1:05:25
A DEUS Marketing podcast. Cognitive science meets brand strategy. In this episode, Ella Pamment, founder of thebitecreative, breaks down how scripts, schemas, and prototypicality can help you “break the script” without confusing your audience and build a true category‑of‑one brand. We get practical about culture curation, pop-ups and OOH, social content that prioritizes quality over quantity, and...
Building beauty, Design and Community ⎸ The Beauty of Business ep. 19 ⎸ Andrew Waldron 05.06.2025 39:44
A Deus Marketing Podcast. www.deusmarketing.io Andrew had a big idea years ago, but didn´t jump on it right away. Now, he´s launched his idea - DesignSnitch, a highly curated application only marketplace partnering with high level makers and creators in art, homeware, and lifestyle products. Hand-picked creators partner with Designsnitch to sell their work on an exclusive level acting as a true ex...
SEO, Agency-life and Marketing ⎸ The Beauty of Business ep. 18 ⎸ Matt Demers 12.05.2025 53:44
A Deus Marketing Podcast. www.deusmarketing.io Matt has been running his marketing agency for 7 years, focusing on SEO for his clients. Recently, he has made some big changes in his business model and is looking to future-proof his agency. In this episode. Matt shares his business and SEO insights in a value-packed 50 minutes! Links: https://diffusedigitalmarketing.com/ https://www.instagram.com/d...
Entrepreneurship & Coffee ⎸ The Beauty of Business ep. 17 ⎸ Oskar Söderlund 01.05.2025 47:16
A Deus Marketing podcast. J oin our newsletter here; https://deusmarketing.beehiiv.com/subscribe Oskar is the founder of Kaffekassan - a solution for school classes, organizations, and sports teams to fund trips and equipment. Oskar shares his entrepreneurial story and how he grew his side project to a multi-million dollar business! You can find Oskar here: https://www.linkedin.com/in/oskar-s-69a1...
Marketing, AI and Organic Content ⎸ The Beauty of Business ep. 16 ⎸ Jake Tlapek / JakeTheWizard 24.04.2025 1:10:01
A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Jake Tlapek is the founder of The Wizard Marketing, a digital marketing agency renowned for its innovative strategies and exceptional results. With a unique ability to harness the power of Google, Jake connects clients with their target audiences, driving growth and enhancing online visibility. His expe...
Automation & Teaching ⎸ The Beauty of Business ep. 15 ⎸ Cameron Tulloch 14.04.2025 1:05:42
A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Automation should make life easier—not more complicated. Cameron has worked with CRM systems and automation all his professional life. Now, he runs an automation agency and helps business owners build out better systems and automations for their businesses. You can find Cam here: / camatmonkeypod You ca...
Selling an agency & Staying Creative ⎸ The Beauty of Business ep. 14 ⎸ Nick Dooley 02.04.2025 59:02
A Deus Marketing podcast. Nick started his creative studio out of frustration while working in marketing. He ran the studio successfully for years and decided to sell his business. How do you actually position your business for a sale? Why did Nick decide to sell? An insightful - and funny - episode! You can find Nick here: https://www.linkedin.com/in/nick-dooley-757691b7/ And here; https://www.in...
Mastering Organic Growth & SEO ⎸ The Beauty of Business ep. 13 ⎸ Matt Diamante (HeyTony.Agency) 13.03.2025 1:00:48
A Deus Marketing podcast. Matt has spent years in the digital marketing world. He did freelance work for a long time before he built a six-figure business on referrals only. Now, he runs HeyTony - a digital marketing agency focused on sustainable growth. He has built a social following of over 260,000 people and gets all of his business inbound. How do you create content every day for years, and w...
Spending $100M on Ads & Scaling Brands ⎸ The Beauty of Business ep. 12 ⎸ Marin Ištvanić 24.02.2025 44:56
A Deus Marketing podcast. Marin has spent years doing META ads - and has spent over $100M on ads. He has worked with brands like the Oodie, Filippo Loreti, True Classic, and Vessi. In this episode, Marin breaks down his thoughts on META advertising, scaling marketing, and the future of media buying. Take notes! You can find Marin here: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/ And here...
Bootstrapping a Unicorn, Life as a Founder, SaaS & AI ⎸ The Beauty of Business ep. 11 ⎸ Aytekin Tank 26.11.2024 52:11
Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Aytekin bootstrapped and scaled Jotform to an international, multimillion-dollar business - all without a co-founder or investments. Listen to his inspiring story and insights. Pull out your notebook and pen, this is a value-packed 52 minutes! You can find Aytekin here; https://www.linkedin.com/in/aytekintank/ You can find Jotform...
From Sales to SaaS ⎸ The Beauty of Business ep. 10 ⎸ Nisrine Masri 03.09.2024 35:26
Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Nisrine has spent over 20 years in the trucking industry, doing everything from sales to HR and marketing. With her broad experience, she has taken on a new challenge and is building a SaaS for the trucking industry. Movers Dispatch Board connects loads with truckers, making it easier for truckers and movers to move and store loads...
How to Scale E-commerce Brands ⎸ The Beauty of Business ep. 9 ⎸ Gard Rogne 27.08.2024 38:38
Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Gard started his marketing agency the day after he quit his football career. He now has a team of 14 people who work on scaling e-commerce businesses. In this episode, we share our insights into marketing and scaling online businesses, as well as stories from years of entrepreneurship. You can find Gard here; https://www.linkedin.c...
Creativity, Hiring and Scaling ⎸ The Beauty of Business ep. 8 ⎸ Bohdan Paladiichuk 20.08.2024 1:14:18
Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall Bohdan started his design agency 6 years ago and has already scaled it to 40 people. His business, Qream, is a creative design agency that works with tech and SaaS companies. Bohdan dreams of using his main business as a catalyst to scale his other ideas. In this episode, we share our backgrounds, ideas, and dreams. Bohdan shares h...
Luxury Goods, Branding and Advertising⎸ The Beauty of Business ep.7 ⎸ Johanne Friis-Jacobsen 10.07.2024 1:08:21
In this episode, we touch on luxury brands, how to market your business, different retail experiences, and growth. An episode packed with value and over 10 years of combined marketing experience. Take notes and let me know what you think in the comments below! The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why...
Effective Funnels & Scaling Business ⎸ The Beauty of Business ep. 6 ⎸ David Balji 19.03.2024 39:52
David started building funnels and advertising campaigns as a 16 year old and built an impressive client list. With years of experience and millions of dollars of ad spend under his belt, at the age of 23, David is now scaling online programs and courses through his funnels. His upcoming event "Conversion Summit" will help YOU convert more leads into paying customers. GET YOUR TICKETS HERE; https:...
Building Valuetainment, AI and the future of Business ⎸ The Beauty of Business ep. 5 ⎸ Kai Lode 05.03.2024 1:31:56
Kai Lode picked up his bag and moved to the US when he saw an opportunity to learn and build. The opportunity was nothing less than what we know as Valuetainment today, and Kai worked on almost everything behind the scenes. After 5 years, Kai has now moved on to build a new company called Snackprompt. Snackpromt is becoming THE marketplace for AI promts and helps us understand AI models. Kai share...
$100M Sales, Grey Market and YouTube ⎸ The Beauty of Business ep. 4 ⎸ Roman Sharf 13.02.2024 50:07
@RomanSharf // @LuxuryBazaar has been in the watch industry for over 20 years and has seen everything from flipping on eBay, their own website, and over the counter deals in the fast-paced environment of New York. In this podcast, Roman shares everything about his story, how he scaled LuxuryBazaar, and why marketing is the most important part of business. For everyone inter...
Sales, SaaS and Webinars ⎸ The Beauty of Business ep. 3 ⎸ Andy Audate 30.01.2024 39:52
Andy is an experienced marketer and salesman who is now innovatively scaling his SaaS company. In this podcast we talk about how to sell, using webinars as a tool and why SaaS is his chosen path! The Beauty of Business is a podcast where you meet different entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and...
Luxury Watches & Optimizing for Freedom ⎸The Beauty of Business ep. 2 ⎸ Kristian Haagen 16.01.2024 55:24
The Beauty of Business is a podcast where you meet different entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-me ... Go watch this video I made about how w...
How to build a MASSIVE business and a Beautiful Life ⎸ The Beauty of Business ep. 1 ⎸ Chris Lee 02.01.2024 55:05
Chris Lee is a serial entrepreneur with multiple nine-figure exits on his resume. He has built Solgen Power all the way from his garage to CEO and is now Chairman of the company that does over 200M USD in revenue. He shares his story from missionary to family man and a genius team builder. The Beauty of Business is a podcast where you meet different entrepreneurs from all aspects of life and diffe...
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