thejessfeld

The Beauty Business Playbook

Business EN ↓ 5 episodes

Welcome to The Beauty Business Playbook — the podcast for beauty, wellness, and aesthetic CEOs ready to elevate their mindset, refine their systems, and stand out in their market. My name is Jess, and I have over 12 years experience in the beauty and wellness space. I'm also fortunate enough to be the owner of my own luxury beauty lounge, Apothek. Join me for honest conversations, practical strategy, and powerful perspectives to help you grow a business that feels aligned, profitable, and impactful.

Author

thejessfeld

Episodes

Going Solo w/ 10 Years of Waxing Wisdom: Techniques, Business, and Lessons Learned | ft. Doll Parts Beauty Parlor 03.02.2026 31:56

In this episode of The Beauty Business Playbook, I sit down with Colleen, owner of Doll Parts Beauty Parlor. After 10 years as a waxing expert, she recently took the leap and shifted from working for a corporation to opening her own suite. We chat all things businesses, waxing techniques, and more. FIND COLLEEN (your wax bestie) https://www.instagram.com/dollpartsparlor Book (Costa Mesa, CA): doll...

Mindset Shifts I Learned the Hard Way in Business 15.01.2026 28:35

In this episode of The Beauty Business Playbook, I’m chatting with you about some of the mindset shifts that I've learned in building a business and by helping others navigate the beauty and wellness industry. Let's reframe our way of thinking, so we can expand our ability to grow! What You’ll Learn in This Episode How your mindset can affect your ability to show up for your business Refle...

How to Identify Your Ideal Client Avatar (Step-by-Step for Beauty Businesses) 09.01.2026 25:06

In this episode of The Beauty Business Playbook, I’ll be walking you through a step-by-step exercise that allows you to identify your Ideal Client Avatar. Stop guessing your strategy, and start attracting clients who TRUST you. What You’ll Learn in This Episode Steps of identifying WHO you are speaking to How your Ideal Client Avatar can increase lead generation and client retention Why getting cr...

Beauty Boss Q&A: Med Spa and Beauty Business Owner's Questions Are Answered 26.12.2025 14:02

In this episode of The Beauty Business Playbook, I’m answering some of the top questions from med spa and beauty business owners! TOPICS COVERED: Fully booked, but not profitable Raising prices without losing clients Importance of social media Knowing your numbers CONNECT + SHARE YOUR PROGRESS! ⁠www.instagram.com/thejessfeld⁠ ⁠www.tiktok.com/@thejessfeld⁠ Work With Me If you’re ready to elevate y...

10 Things You Can Do Right Now to Elevate Your Spa 23.12.2025 17:50

In this episode of The Beauty Business Playbook , I’m breaking down 10 things you can implement in your spa or practice RIGHT NOW to stand out and elevate the client experience! This episode is designed for beauty and wellness business owners who want to stand out from the competition without financial stress or burnout . What You’ll Learn in This Episode Why and how to shift from “more clients” t...