The BeanCast™ Marketing Podcast

This Week: Farrah Bostic, Rose Cameron, and Saul Colt join Bob to discuss Cannes insights, PlayStation's marketing of GTA VI, consumers on AI data, whether sports fans are done with influencers, plus this week's #FairFailFoul.

This Week: Augie Ray, Ron Tite, and Cyndee Woolley join Bob to discuss EA Sports going programmatic, film marketing's age dilemma, FIFA's sponsorship controls, Target and Isaac Mizrahi, plus this week's #FairFailFoul.

TOPICS Stripped Down Ads World Cup Ad Trends Google’s AI Summary Liability Ferrari Luce Controversy

TOPICS Google i/o Announcements Hyping the World Cup Why Human Writing Still Wins YouTube Driving AI Recommendations

TOPICS Why SEO Still Matters Creators Get Upfronts Attention AI’s Regulatory Quagmire Response Time Driving Loyalty

TOPICS Learning from OnlyFans What is Google Now Meta Gets Sassy Unpacking the Apple Settlement

TOPICS The Walmart Signal Device Branding Goes Astray Are Smaller Agencies the Future Back-Button Hacking Banned

TOPICS The America 250 Tightrope Bad Viral Stunts Reaching GenZ Instagram Finally Allows Links

TOPICS Holding Social Media Accountable The Real Issue with Agentic IRL Experiences Gaming Still Wants Your Ads

TOPICS The Trade Desk’s Slide Meta’s Plan For Influencers Roblox Wants Their Cut Breaking e-Commerce Rules

TOPICS Prediction Marketplace Issues Amazon Gets a Win on Perplexity Making Digital a Cool Job Again The End of Free YouTube

TOPICS Agency AI Platforms Over-Zealous Bots Creators as Production Partners X’s New Features

TOPICS WPP’s New Structure No More White Collar Using a Competitor’s Brand F1 Finds It’s US Fanbase

TOPICS Ads in AI Queries Social’s Lobbying and PR Machines Talking to Machines Consumers Accept AI Creative

TOPICS This week the show takes its annual look back at the Super Bowl ad news coverage, complete with our own winners and losers, and a ton of AI chatter.

TOPICS The Best Ad Buy on TV Continuity vs. Prediction The LinkedIn Earnings Machine Instagram Pilots Premier Subscriptions

TOPICS P&G on Data and AI Distiguishing AEO from GEO Abusing Your Mascot Telly’s Mixed Success

TOPICS The “Like Recession” YouTube and Controversy Emotion vs. Persuasion GPL-1’s Effects on Snack Industry

TOPICS Branded Entertainment’s Future Gemini vs ChatGPT AI and Rudeness Dead Tactics That Live Again

TOPICS The Evolution of Social Ethics for AI Use Instagram’s Chief Shares an Opinion Subscription Fatigue is Peaking

TOPICS AI blossoms into the fully disruptive force that we always knew it would become The Omnicom+Interpublic deal The Trump 2.0 administration The battle over who will own Warner-Discovery The TikTok ban that never happened The growth of women’s sports advertising Meta ends fact checking Digital content creators gain the attention and representation they wanted from Hollywood Amazon’s makes huge...

TOPICS Netflix to Buy Warner-Discovery Omnicom’s Lastest Merger Spin Political AI Agents Better Than Ads Creating a “Truth” Moment For Guns

TOPICS Big Tech’s OpenAI Dilemma Trusting Amazon’s Ad Platform The Right Antitrust Remedy Under Using Your Comms Department

TOPICS Using Humor on LinkedIn Social Listening’s Bot Problem Media Diversification Today Creators Question Meta’s Reels

TOPICS The Impact of Too Much AI Praise China Regulates Influencer "Authority" Meta Profiting on Scam Ads Avoiding "We" in Apology Statements