The Be Known Marketing Podcast

In this episode, Daniel Pope and Jakob Eliason discuss their most frequently asked questions about social media advertising, along with some of the common challenges we see companies facing. The key moments in this episode are: 00:00:14 - Introduction 00:02:10 - Biases in Ad Platforms, 00:07:26 - Overspending and Pockets of Gold 00:09:52 - Balancing Awareness and Intent 00:14:53 - Social Media vs...

Jakob was recently interviewed on the National Speakers Association's podcast, Speakernomics. We loved the interivew and wanted to share it here, too.

Daniel and Jakob sit down to discuss the current state of Marketing Automation and how to use it to win with your business.

Jakob and Daniel sit down to discuss attribution modeling and the different ways that you can track behavior through the pipeline.

Daniel and Jakob discuss one of our most-asked questions... "what marketing strategy will work for me?"

If you're feeling frustrated and overwhelmed by the lack of customer demand for your products or services, despite all the effort you're putting in to create and promote them, then you are not alone! Many businesses find themselves in this situation, pouring resources into marketing campaigns, social media advertising, and sales tactics, only to see little to no results. Instead of seeing...

Does this sound familiar? You've been told to increase your marketing efforts to boost revenue, but despite your best efforts, the results have been underwhelming. You're left wondering why your actions aren't yielding the desired outcome. The pain of this ineffective action is evident in the stagnant growth and missed opportunities for your business. It's time to understand the ev...

In this episode of the Be Known Marketing Podcast, we Explore the fascinating developments happening in technology and how they're being employed in the marketing space. Discover how these advancements can revolutionize industries, solve complex problems, and enhance efficiency. But, as the possibilities unfold, will these new technologies lead us into a brave new world or leave us crashing in...

In any business journey, capturing the origin, challenges, and direction is vital in understanding its progression and growth. Recognizing the initial stages of a startup offers lessons that can be applied to similar situations and challenges, providing the roadmap to navigate the path to success. Operating any business, especially in the digital landscape, requires continuous learning, evolution,...

Let's face it – we all hate being on the receiving end of a hard sell. The pushy, traditional sales process is giving way to a new era where buyers are in control. With almost 40% of buyers steering clear of salesperson interaction, it's essential to reroute our marketing strategies. In this episode of The Be Known Marketing Podcast, Daniel and Jakob discuss the importance of customer-cent...