The Be Known Marketing Podcast

Join Daniel Pope as he interviews Chad Durphy, founder of Project Icon, who reveals the counterintuitive business strategies behind building a podcast empire. Discover how a $97 "loss leader" creates $1,900+ lifetime customers, why paying per result beats hourly wages, and the "Blitzkrieg" scaling method that took one client from 10 to 130+ monthly retainers. What You'll Le...

I thought I understood the info marketing game until Nick Loise walked me through the brutal realities that most entrepreneurs refuse to face. Nick ran GKIC (Glazer Kennedy Insider Circle) as President, building it into an $18M powerhouse with 6,000+ members. He's witnessed the Dan Kennedy empire from the inside and seen the patterns that separate lasting businesses from the 90% that vanish withou...

Join Daniel Pope as he sits down with Coach Allan Rojas, a leadership and sales coach from Costa Rica, for a powerful conversation about authentic storytelling, resilience, and career transformation. Allan shares the incredible success story of his client Rachel, who went from struggling factory worker to thriving data analyst using the "failing forward" method. In this episode, you'...

Discover how successful entrepreneurs break free from the Builder's Paradox - where your own success keeps you trapped in daily operations. Daniel Pope interviews Jen Eckhart of Entrepreneurial Freedom to reveal the exact framework for transitioning from owner-dependent to self-managed business. In this conversation, you'll learn the 4 phases of entrepreneurial evolution (Founder to Builde...

When a client stepped back from operations and complaints started rolling in, we could have panicked. Instead, we used the Voice of Customer (VOC) framework to transform those negative situations into business intelligence and referral opportunities. In this episode, I break down the complete 3-phase VOC system that lets you systematically collect customer feedback while positioning yourself as th...

Most businesses are doing automation completely backwards. They jump straight to automated LinkedIn outreach, evergreen webinars, and email sequences without validating anything first. Then they wonder why they're burning through thousands of dollars with nothing to show for it. In this episode, I break down the exact framework successful businesses use: validate, automate, accelerate. You&#39...

In this deep-dive conversation, David Bush interviews Daniel Pope, founder of Be Known LLC and self-proclaimed "Chief Storyteller," who's generating 5-12x returns on ad spend for consultants, coaches, and advisors. What You'll Discover: Why "best known beats the best" and how to extract your story for maximum impact The data-driven direct response marketing framework th...

Struggling to find reliable, affordable remote talent? You're not alone. Most business owners either overpay for mediocre help or get burned by cheap contractors who disappear. But what if I told you there's a systematic way to find rock-star remote workers for $5-15/hour who'll stick around long-term? In this episode, I break down my proven multi-tier vetting process that's helped...

Discover why launches, webinars, and email marketing aren't dead in 2025! Join host Daniel as he interviews Amber Miller, CEO of Smart to Finish, a boutique agency with two decades of experience rescuing entrepreneurs from launch disasters. In this power-packed episode, Amber shares battle-tested strategies from 20 years in the trenches, including: How to survive mid-launch crises (like team m...

Discover how Ben Gower scaled from door-to-door sales rep to building a $300K/month coaching business in just 6 months! In this power-packed episode, sales veteran Ben shares his journey from managing 50+ Direct TV reps across three states to creating the game-changing financing platform ShiFi. What You'll Learn: Why traditional sales scripts kill deals (and Ben's "enrollment recipe&q...

Jim Padilla , CEO of Gain The Edge , shares the critical mistakes that prevent consultants, coaches, and service-based businesses from scaling beyond 6 figures. In this interview, discover why singular focus beats multiple revenue streams, how to prioritize effectiveness over efficiency , and the #1 reason most sales strategies fail. Key topics covered: Why serving multiple audiences simultaneousl...

Are you building a business that will thrive for decades , or one that's destined to burn out? In this episode, Daniel Pope shares a recent uncomfortable business call that revealed two fundamentally different approaches to entrepreneurship: the "miner" vs "gardener" mindset. After experiencing aggressive sales tactics disguised as collaboration, Daniel breaks down why some...

Why do the best-known businesses consistently outperform the best? In this episode, Daniel Pope, founder of Be Known LLC, breaks down the hard truth behind why most coaches, consultants, and course creators stay stuck in the growth rollercoaster, despite having great products. Daniel shares how a single insight during a shower sparked a 7-figure business built on done-for-you marketing systems tha...

Struggling with no-show calls or unqualified prospects? In this episode, Daniel Pope talks with Grant Eilertson, founder of Simple Check, about the low-cost tool that's helping coaches, consultants, and high-ticket businesses automatically prequalify leads - using just name, email, and phone. You’ll discover how to: Instantly qualify leads based on credit score, income, and spendable credit Elimin...

In this episode, Daniel Pope interviews Cindy Padilla , co-founder of Gain The Edge , to unpack the real story behind her $1.6 million launch that almost fell apart behind the scenes. Cindy shares how she and her husband Jim built a sales enablement company trusted by top names like Bill Baren, Danny Iny, and the Ziglar organization. From hiring their daughter to run live chat to leading 15 reps w...

In this episode, Daniel Pope sits down with Parker Stevenson, CEO of Evolve Finance and author of Profit Pillars , to unpack why most online business owners never hit sustainable profitability. Most entrepreneurs think bookkeeping is just for taxes. But Parker explains how your financials are the clearest reflection of whether your business is built to grow—or built to stall. Whether you run a coa...

In this episode, Daniel Pope sits down with Michelle Cunningham , a former done-for-you client turned multimillion-dollar entrepreneur. From shy beginnings to bold business moves, Michelle shares her journey of launching a $5M brand with just $50 in Facebook ads , a homemade 70-page workbook, and a commitment to doing things the right way. This is not just another success story... It is a deep div...

Small business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your busine...

If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone! On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events. From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses. The key moments in...

Does this sound familiar? You've been told to increase your marketing efforts, spend more on advertising, and try every new trend in order to achieve better results. But what if I told you that all this effort may be causing more harm than good? The pain of investing time and resources into marketing strategies that yield minimal results can be frustrating and disheartening. It's time to b...

If you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics. In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects e...

If you're feeling frustrated and overwhelmed by the endless cycle of hiring and firing freelancers who just can't seem to get the job done, then you are not alone! Instead of finding the competent remote marketing talent you need, you may be stuck with a revolving door of underqualified individuals who drain your time, energy, and resources. In this episode, Daniel Pope, Founder of Be Know...

In B2B marketing, the thank you page can be a game-changer. But many companies leave money on the table by not optimizing them. Join Jakob Eliason and Daniel Pope as they discuss how you can optimize your thank you pages to drive better outcomes from your marketing. The key moments in this episode are: 00:00:13 - Introduction to the Thank You Page Strategy, 00:02:58 - The B2C Thank You Page Strate...

If you're looking to optimize and improve your company's marketing strategy, this episode is for you. Join Jakob Eliason as he shares insights on the present and future of YouTube, effectively allocate your marketing budget, and ideas to tailor your strategies to fit your customer needs. The key moments in this episode are: 00:01:48 - YouTube's Growth 00:09:03 - Creating Valuable Video...

In this episode, Daniel Pope and Jakob Eliason discuss the results of new research studies conducted by Demand Gen Reports about buyer behavior and how companies measure their marketing. Timestamps: 00:00:14 - Introduction, 00:02:32 - Importance of Advertising 00:07:58 - What Buyers Want 00:11:18 - Struggling with Messy Data 00:14:05 - Cleaning up Messy Data 00:17:35 - Cleaning and Deduplicating D...