The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

You can’t control change; it controls you. Chances are, you are in one of two camps: 1) Those who embrace technology or 2) Those who are overwhelmed with all the change. Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind of person, but I want to try and help you understand what change matters and what may not when it comes...

I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a computer that fits in your pocket. I’ve watc...

It’s been 10 years since I wrote my first and still my favorite book . I was faced with the challenge of deciding if I wanted to write a new book or update the original. This is the beginning of that journey… What follows is the prologue form the new book Sections Include: So here we are! The Birth of B2b The Teacher The Birth of this Book Fast Forward 10 Years 10,000 Hours Relationships tha...

Here are the top five New Year’s sayings or cliches: 1. Out with the Old, In with the New 2. New Year, New You 3. Another Chance for Us to Get It Right 4. See You Next Year 5. A Frest Start Now, I don’t want to become a Captain Buzzkill or minimize the significance of what the New Year may mean to you. We should all be proud that we survived to make another trip around the sun. We shou...

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiati...

When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it’s used in science and computing, but I’m in sales, marketing, and advertising. Most o...

Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like A Rockstar” has over 1350 stud...

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Now, I don’t want to go all holier than thou on you because I am as flawed of a human as anyone else, but it’...

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on...

At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked with using AI tools to identify prospects....

Dennis Yu’s mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for en...

To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances, and outcomes tend to blur. Chances are you need a video recorder for...

Dr. Heidi Thorne, MBA/DBA , is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her bus...

I have failed. When I wrote my book, I t’s Not About You, It’s About Bacon , I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. Then it hit me, that’s what Relationship Marketing is all about—helping others achieve success without ca...

I’m originally from Ohio, and lived there for 12 years. Grew up Catholic (I’m a recovering Catholic now) and played every sport known to man when I was a little kid. Became a Steelers fan back then. Steel Curtain and all that. Got in a lot of trouble in school too. (No surprise to those of you that know me). At 12, we moved to a little ‘burb outside Philadelphia where I was one o...

It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with the latest tech. Since people are more aware of those transaction...

Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked with the ticket sales departments of over 100 profe...

I’ve heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. With the advent of AI, companies hope that data can be gathered, processed, analyzed, and implemented faster and at a lower expense by a computer instead of people. At some point (unless you sell via a comp...

  Chip’s first experience with the tech sector started in 1994 after downloading the first Netscape browser (now Firefox) and led him to join his first startup a year later. He’s worked for and advised high-growth ventures and Fortune 500 companies in online media, internet infrastructure, PCs (Dell & Lenovo), and most recently, Fintech & Gov Tech SaaS companies, in addition to servin...

Dog daycares have to vet their potential customers before they can become customers. First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been singled out because they play well and understand the boundaries of play. If your dog passe...

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought l...

If you are on LinkedIn, I am sure you have fallen victim to the  connect and pitch . Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to  their  connections. You know how it works. Someone connects with you and says, “I am not trying to sell you anything”, and then keeps messaging you to act like they wanna be yo...

In Memorial of On October 21st, 2023. Mark SA Smith passed on. He was a friend and an inspiration to me and this podcast. He was an educator and entrepreneur who gave his knowledge and time to help others. Fly on Friend ______________________ Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial ev...

The phrase, “can’t see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects of a situation and, as a result, misses the broader and more critical pe...

Michelle’s primary focus is helping leaders and employees achieve high-performance and measurable results that encompass engagement, productivity, well-trained individuals and effective teams. Michelle brings a vigorous customer-focused approach with client engagements. She is accomplished with diverse and multi-cultural audiences and is a certified Personified Leadership facilitator. Michelle’s b...