Carly Murphy

The Back End Of Business Podcast

Business EN ↓ 6 episodes

I’m Carly Murphy, founder of Maebelle Tech Agency, and this podcast is where I talk about what actually happens behind successful online businesses. Each week, I’ll be breaking down the launches, funnels, automations, systems and client journeys behind businesses that scale smoothly and convert properly. Inside the podcast, I’ll also be sharing parts of my Shit Hot Launch Framework and talking through the structure behind launches that feel seamless, convert better and stop relying on manual chaos behind the scenes. Because successful launches are not just about showing up online and posting m...

Author

Carly Murphy

Episodes

Ep 6 | Followers Don't Build Sustainable Businesses 06.07.2026 14:17

Welcome back to The Backend of Business podcast. Let me ask you a question. What would happen if Instagram disappeared tomorrow? No followers. No account. No messages. No content. Would your business still generate leads? I know it sounds dramatic, but it's a question every business owner should ask themselves. In this episode, I'm talking about why relying on social media alone is one o...

Ep 5 | The Hidden Cost of DIY in Business 29.06.2026 16:42

Welcome back to The Backend of Business. This week, I'm talking about something I hear all the time. "I'll just do it myself." And most of the time, you probably can. You can build the website. You can learn the tech. You can watch hours of YouTube tutorials. But that doesn't mean you should. At some point, doing everything yourself stops being resourceful and starts getti...

Ep 4 | The Shit Hot Launch Framework Series Part 3 - The Delivery Set up 22.06.2026 10:32

Welcome back to The Backend of Business podcast. This is the final episode in my Shit Hot Launch Framework series, and today we're talking about something that most people overlook. The Delivery Setup. Because getting the lead and making the sale isn't the finish line. What happens after someone buys is what turns them into a happy client, a repeat buyer and someone who tells other peopl...

Ep 3 | The Shit Hot Launch Framework Series Part 2: How to Create a Sales Journey That Converts 15.06.2026 15:32

Welcome back to The Backend of Business podcast. In this episode, I'm diving into Stage 2 of my Shit Hot Launch Framework: The Sales Setup . Because getting people into your world is only half the job. Once someone has downloaded your freebie, joined your challenge, attended your masterclass or entered your funnel, what happens next? This is the stage where we move people from being intereste...

Ep 2 | The Shit Hot Launch Framework Series Part 1: The Lead Set Up 08.06.2026 15:16

Welcome back to The Backend of Business. In this episode, I'm diving into the first stage of my Shit Hot Launch Framework: Lead Setup . Because before you start thinking about sales pages, launch content, or conversions, you need people entering your world in the first place. I see so many business owners create a freebie, stick it on a landing page, and then wonder why it's not bringing...

Ep 1 | The Truth About Successful Launches Nobody Talks About 26.05.2026 12:22

Welcome to the very first episode of The Backend of Business with me… Carly Murphy. In this episode, we’re diving into what actually makes a successful launch and spoiler alert… it’s usually not what people think. Most business owners focus on posting more content, creating more reels, or trying to grow a bigger audience. But behind every smooth, high-converting launch is a backend system that’s d...