The B2B Podcasters Show with Loïc J

Get my podcast lead gen system here: ⁠ https://bnce.link/BXa8T50j Steve Whittington is the president of Roadmap, a sales and marketing agency helping Western Canada based small to medium B2B organisations to scale. Steve is also the host of Driving Growth, a go-to-market podcast that serves the same client base. In this episode, we talk about why Roadmap only produces ungated content and still gen...

Get my podcast lead gen system here: https://bnce.link/TOP2B2q4 In this episode, I sit down with Roy Coughlan, founder of the Podfather community and six-time top-ranked podcast host. Whether you're just starting out in podcasting or looking to refine your approach, he shared insights that will help you grow your podcast, attract the right audience and turn your podcast into a sustainable business...

Get my podcast lead gen system here: https://bnce.link/MePu3TNv⁠ Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much. I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same. We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that...

Get my podcast lead gen system here: https://bnce.link/tZW7ec4g Are chatGPT, Google's Gemini and Perplexity suggesting your business - or competitors in your niche? Last month, Elizabeth Gearhart repeated to me a question she asked these tools: “Our podcast, is it helping our businesses show up in AI search results?” That was enough for me to realize that my podcast needs a website as early as pos...

Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU Every B2B podcast episode you record is an SEO & GEO asset that can show up in Google, in ChatGPT, Gemini, Claude, Perplexity and co. It's a B2B marketing opportunity that most podcasters miss. I'm currently sitting on a SEO goldmine: 11 podcast episodes, 445 minutes. Turns out publishing transcripts is not enough after all. We...

Get my podcast lead gen system here: https://bnce.link/XUijIPqj — “My podcast gets downloads every week, but doesn’t contribute to my business.” That's the paradox of downloads: More downloads shows that the audience is growing. So we think: Bigger audience = more opportunities. But it's not. My guest Carl Richards coached a client who makes several thousands dollars per year from her podc...

Get my podcast lead gen system here: https://bnce.link/PJ8hbXIi Join Danny’s AI-powered content tool: https://bnce.link/YpFxPrM0 Get Danny’s LinkedIn content system for free: https://bnce.link/4IEvVW9Q — There's only one way to build credibility on LinkedIn. But very few choose it because it means admitting you don't have it all figured out. We share tips. But anyone can say the same thing so we a...

Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ — After 894 episodes, his podcast needed a pivot. But where many hosts would rebrand the show, he walked away. Because after almost 900 episodes, Drewbie Wilson realised his show and his ICP had little in common. So he started over. And launched Call The Damn Leads. A podcast for his ICP. And over the years he built a content machine...

Need to identify your episodes generating the most pipeline? Try this: https://bnce.link/8JOy5xZf – Grant Fuellenbach has turned his B2B podcast into a legit lead engine, and he’s done it solo. In this episode, we break down: → how Beyond the Bid now generates 12 leads per month → why he shifted from solo episodes to interviews → the systems he put in place to run the entire show on his own → how...

Your website gets traffic but doesn't convert? Check Jeffro's checklist: https://bnce.link/w1pqDLxY Jeffro is on a mission to rid the world of terrible websites. In this episode, we dive into: → how his podcast became a networking and growth engine → how he turns conversations into clients and measures the ROI of his show → what post-production and distribution actually look like when done...

Want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj Not enough people in sales roles see themselves as creatives. That's why Brad Eather's mission is to challenge this idea. In this episode, we dive into: → how creativity shapes his approach to sales → why networking isn’t about collecting contacts → how his pod...

Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI Gabe Marusca didn’t just escape burnout. He built a business model that gave him freedom. In this episode, we break down: → why most people get productisation wrong → the exact steps Gabe uses to attract better clients → how to use podcasting as a trust and authority engine → what a nomadic lifestyle teaches you about running a bus...

Get Craig's playbook to start building your acquisition system today: https://bnce.link/DozfETOY In today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth. Craig stresses on the importance of systemisation in scaling businesses beyond the £500k...

Get a breakdown of John’s process for free here: https://bnce.link/Ckn2VciU In this conversation, I chat with John Watson on the importance of networking and building genuine relationships. For him, networking means creating meaningful connections, not swapping business cards. We also dive into how introverts can leverage their strengths in networking, common myths, and so much more. 00:00 The Pow...

Get a breakdown of Beatrice’s process for free here: https://bnce.link/QQ3tmtfn Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them. So I invited her to break down:  ⤷ why rebranding often goes wrong  ⤷ how to keep the core of a brand intact  ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong  ⤷ what to do instead if you want your loyal clients to actually care W...