The B2B Mob with Jake and Howard

What does it take to build one of the largest outsourced SDR organizations in the world? In Episode 24 of the B2B Mob Podcast, Howard Schulman and Jake Levant sit down with David Zeff, CEO of Whistle, to talk about scaling outbound, building SDR teams, and navigating the changing world of sales development in the age of AI. David shares how a side hustle turned into a company with more than 100 SD...

In Episode 23 of The B2B Mob with Jake and Howard, we sit down with Sam Crowne, a CS leader across logistics, education, holiday planning and SaaS — and someone we know well. We get into the real role of Customer Success today: Is it just the cost of doing business… or should it be a core driver of revenue growth? We cover: What Customer Success actually owns (and what it shouldn’t) The gap betwee...

Welcome to a new segment we call "B2B Mob Reviews" Jake & Howard watch online product and demo videos from B2B Sales and Marketing SaaS companies to see if it makes sense to check them out or leave them out of GTM. This episode we watched the Nooks AI Outbound product demo so you don’t have to. In this episode of B2B Mob Reviews, we break down Nooks’ new “intelligent outbound” add-on...

In Episode 21, we sit down with Dalia Cohen Boteach to talk about what it really feels like entering the workforce today and how young professionals are thinking about growth in an AI-first world.

The B2B Mob hosts Howard Schulman and Jake Levant sit down with Matt Firestone, career sale development leader, personal brand builder, and LinkedIn influencer, to talk about the reality of modern social selling, the state of SDRing, and building a name for yourself while still in the trenches. With special top secret tactics in our hot take lightning round.

In this episode, we stepped away from B2B again and sat down with Elliot Cohen, an entrepreneur who knows that the best insights don’t always come from boardrooms — sometimes they come from the kitchen, the craft, and the quiet rituals that shape how we think. We dive into what smoked salmon can teach us about creativity, community, experimentation, and trusting the long game. Elliot shares the re...

Whether you’re pitching to investors, presenting to small crowd or a packed theatre, your voice is your strategy. Executive speaking coach Helen Gottstein joins Jake and Howard to unpack what great communicators get right from storytelling and structure to nerves and nuance. We explore how public speaking skills shape careers, close deals, and build better marketers.

Freightos CMO Eytan Buchman joins Jake and Howard on the B2B Mob to unpack the tightrope CMOs walk between being world-class marketers and true subject-matter experts. From air cargo and ocean freight to the signals that actually build authority, Eytan shares how domain depth sharpens narrative, accelerates trust, and—yes—moves pipeline. We also dig into practical AI (what’s hype vs. helpful), how...

Jake and Howard sit with Eli Freedman, a startup bootstrapped co-founder and CEO of Midbound.ai to discuss if “visitor reveal” is finally worth it. We also lean in to what it means and the challenges to starting a business and being bootstrapped.

Can one agency truly master the elements of B2B sales across 60 different startups? In this episode, Jake and Howard sit down with Liron Bercovich, the founder, GTM strategist, and full-blown outbound Avatar. From crafting pitch-perfect messaging to embedding like an in-house team, Liron breaks down how his agency became the trusted sales engine for some of Israel’s fastest-growing tech companies....

What if PR wasn’t just about media coverage but about influencing AI itself? In this episode, Jake and Howard dive into the layered world of modern PR and media with Omri Hurwitz, founder of one of the largest media firms in Europe and Asia. He breaks down how strategic content placement can shape what GPTs and LLMs surface, why SEO alone won’t cut it, and how media amplification is evolving in th...

Jake and Howard are joined by Chris Silvestri, founder of Conversion Alchemy, to explore how deep customer understanding drives real messaging and product-market fit, even in an age of AI and synthetic personas. Chris also shares his latest research report: The State of Synthetic Research in 2025.Download it here: https://christophersilvestri.com/research-reports/state-of-synthetic-research-in-202...

For years, Product Marketing sat quietly in the background, building decks, writing one-pagers, cleaning up messaging. But that era is over. In this episode, Shoshana Kordova (journalist turned PMM leader) joins The B2B Mob Jake & Howard to break down what product marketers actually do and why they’ve become essential to modern GTM teams. We cover:– Why most teams don’t have a messaging proble...

This week on The B2B Mob with Jake and Howard, we took a detour into the wild world of B2C with a true legend, Nadia Hitman, serial brand-builder. She’s crafted campaigns that went viral before it was a strategy. She’s battled for shelf space and customer love in crowded markets. And most importantly, she shared what B2B marketers can steal from the B2C playbook (and what they should absolutely le...

This week, Jake and Howard venture into the shadows of digital marketing with none other than Yoel Israel of Wadi Digital. He's an ad strategist, tech founder, and veteran of the paid media battlefield. If you’ve ever wondered what’s really going on behind the pixels, this episode pulls back the curtain. Check out Yoel's real passion at: https://israeltech.com/

No guest this week—just Jake and Howard taking a breath and looking back. We’ve had 8 episodes, 8 wild convos, and a ton of DMs from people who said, “Finally, someone said it.” So in this one, we hit pause to:Reflect on what surprised us most from the past episodesRevisit our favorite GTM takes (and the ones that aged terribly)Share behind-the-scenes moments, feedback, and what’s nextTalk honestl...

Jake and Howard are joined by outbound legend Omri Kenan a global SDR leader, talent developer, and all-around GTM operator. We dive into the real state of outbound in 2025:Are AI-generated sequences killing your reply rates? Is cold calling actually making a comeback? How do you identify high-potential SDRs with zero SaaS experience? What does the future of SDR teams look like (hint: smaller, sma...

In a world of noisy inboxes, flaky candidates, and AI-driven rejection emails, Jake and Howard are joined by Tahl Wilson, a headhunter who leads with human insight. With 20+ years of experience placing top GTM talent across Israel’s high-tech ecosystem, she joins us to talk about why relationships still beat résumés, what hiring managers actually want, and the invisible rules candidates break If y...

In this episode, Jake and Howard march through the world of GTM strategy, HubSpot, and the highs and lows of agency life with our guest Perry Nalevka. Perry, a seasoned entrepreneur and agency leader, shares behind-the-scenes stories about building and scaling agencies in a competitive market, real talk on what actually makes HubSpot work for businesses, and lessons learned from the trenches of ma...

In this episode, Daniel Cohen, VC and former Start up founder, joins Jake and Howard to talk about what VCs look for in early-stage startups, how and when to hire your first employees, what it really feels like to build from scratch and a whole lot more. A guide for misfits trying to make it.

Jake and Howard chat with Racheal Doades, founder of Alister a B2B design agency, about what makes great design actually work in brand marketing. They dig into how design gets measured, where AI fits into the creative process, and why good visuals matter more than ever in the B2B world. It’s a no-fluff convo about strategy, style, and staying sharp in a fast-changing space.

Jake and Howard are joined by Avi Wiesenberg, veteran Sales leader, CRO, and Co-Founder to bring us to the dark side - SALES! Just kidding. Marketing and Sales alignment, essentially revenue alignment, is more important than ever.

Jake and Howard correct some omissions from episode 1 and invite their first guest, Gaby Young, VP Marketing at Lightico. Learn about Brand and why it may or may not be more important for B2B marketing these days.

Jake and Howard go right into the tough marketing questions everyone is thinking about. Should we use AI? What do we call this podcast?