The B2B Marketing Gap Podcast

Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace.  Here's the links mentioned in the episode > Latasha's...

I live demo my unique template for creating ideal client personas and b2b buyer personas.  Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help. Find out about my marketing strategy course B2B Breakthrough Academy »  ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok:  ⁠⁠⁠@b2bjade⁠⁠⁠ » Instag...

If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. Find out about my marketing strategy course B2B Breakthrough Academy »  ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with m...

I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. Find out about my marketing strategy course B2B Breakthrough Academy »  ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me h...

This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past.  Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey   Find out about my marketing strategy course B2B Breakthrough Academy...

I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them!  Find out about my marketing strategy course B2B Breakthrough Academy »  ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok:  ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram  ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn:  ⁠⁠⁠Jade Tambini⁠⁠

I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy.   Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academy...

Today we dive into the habits successful marketing managers will possess in 2023. New year, new start!  I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues  - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots mo...

I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works.  Find out about my marketing strategy course B2B Breakthrough Academy »  ⁠⁠www.b2bjade.com⁠⁠ You can connect with me here! » tiktok:  ⁠⁠@b2bjade⁠⁠ » Instagram  ⁠⁠@b2bjade⁠⁠ » LinkedIn:  ⁠⁠Jade Tambini⁠

I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A.   Find out about my marketing course »  ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok:  ⁠@b2bjade⁠ » Instagram  ⁠@b2bjade⁠ » LinkedIn:  ⁠Jade Tambini⁠

In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline.  There is also a Q&A from participants at the end. Find out about my marketing course »  ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok:  ⁠@b2bjade⁠ » Instagram  ⁠@b2bjade⁠ » LinkedIn:  ⁠Jade Tambini...

I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learn...

B2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-level positions who don't have a senior marketer to look up to for support.  Not only is marketing competitive as an industry but it's also ever changing - the perfect breading ground for imposter syndrome. Here I share how to handle these feel...

Here's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I share live examples of my struggles, how I overcame them and what I focussed on to progress from Marketing Assistant all the way through to Marketing Director and then going on to set up my own consultancy business 7 years ago. Find out about my mar...

Here's my take on the differences and similarities between B2B and B2C marketing.  Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events  FREE Live Lesson: "How to be more strategic in B2B content marketing"  Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live" You can connect with me here! » tiktok: @b2bjade...

As a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome these challenges. Find out more about my marketing course » www.b2bjade.com FREE Live Lesson: "How to be more strategic in B2B content marketing"  You can connect with me here!  » tiktok: @b2bjade   » Instagram @b2bjade » LinkedIn: Jade Tambi...

Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk about the B2B Marketing Gap and why it's the big thing holding SME B2B companies back from real growth.  Find out about my marketing course »  ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok:  ⁠@b2bjade⁠ » Instagram  ⁠@b2bjade⁠ » LinkedIn:...