The B2B Marketing Gap Podcast

B2B Breakthrough Academy (doors close 15th July): ⁠https://b2bjade.com/breakthrough-academy⁠ If you're a B2B marketer running ten different strategies at once and wondering why nothing's working, this one's for you. I'm breaking down the exact number of marketing strategies you should be focusing on, the difference between strategy and tactics, and why doing less almost always gets you better resu...

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Did you build your marketing strategy to impress leadership in a meeting, or to actually use it? Deep breath. Be honest. Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentation. Then it gets filed away, never referenced again, and you're back on the task wheel wondering why nothing's working.📚 Get the Strategic...

Marketing strategy in 2026 isn't just about adding AI to your toolkit - it's about stripping back everything that's stopped working first.🔗 Join the waitlist for the May cohort (doors open 28th April): https://b2bjade.myflodesk.com/x1ac1s40a3 📘 Grab the Strategic Marketer Kit: https://b2bjade.myflodesk.com/wlihflj5vm Explore The Academy: https://b2bjade.com/breakthrough-academy In th...

Join the waitlist for B2B Breakthrough Academy [11th May Start] > https://b2bjade.myflodesk.com/x1ac1s40a3 Get the Webinar Replay and Strategic Marketer Kit > https://b2bjade.myflodesk.com/wlihflj5vm

You're working hard, but leadership doesn't listen. Priorities keep changing, and when someone asks what marketing should be doing, you freeze. I call this challenge the b2b marketing gap and in this video I'll break down exactly how to overcome it. Join the free live class: https://luma.com/mdkyvh01 Join the waitlist for B2B Breakthrough Academy April cohort: https://b2bjade.myflodesk...

When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes. But becoming a strategic marketer is actually about learning what to throw away. Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01 Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflo...

If you want to get promoted to head of marketing or marketing director and you work in a b2b company, this video is going to help you figure out where to put your focus and where your blocks might be - so that you can untangle things and get that promo! 👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01 👉...

B2B marketers are pulled pillar to post with marketing ideas and campaign suggestions, they aren't getting the time to build a strategy they can deliver. In this episode I break down why this happens and what can be done. 👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3 👉 Get notified when The B2B Club monthl...

In this episode, I'm breaking down what marketing really is, how it's defined, and why so many people are getting it wrong. According to the Chartered Institute of Marketing, marketing is about identifying, anticipating, and meeting customer needs while making a profit. But what does that actually mean for your business? 👉 Free B2B Strategy Scorecard - find out how strategic you are:  htt...

If you're feeling overwhelmed by all the advice out there on the best best new b2b marketing strategies for 2026 - then you're probably wondering how you're supposed to do everything with limited resources - and maybe feeling like a failure because you can't. This video is going to undo that. After 20 years in B2B marketing, I'm sharing what actually works in 202 - without the...

"Get more leads" is NOT a marketing objective. If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything. 📚 Grab the free resources mentioned in this episode: Strategic Marketer Scorecard (17 questions + mini crash course):  b2bjade.com/resources Leadership Pitch Guide (includes CPD info):  b2...

In this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever. Your leaders think that being everywhere means you're more likely to get seen. But actually, the opposite is true. When you spread yourself thin across lots of activities, none of them actually stick. In this episode, I cover:   ✅ Why we're so stressed at work (and what to do a...

Join my upcoming January Marketing Reset Live Class https://luma.com/a1pd0c3h B2B marketers are doing too much, 2026 is the year we say "no more". Here's a candid overview on why I believe, and know, that doing less is actually leading to better results for the many marketers inside my strategy programme. Learn more about how to build a b2b marketing strategy you can feel confident h...

Take the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecard Find out when the next intake for B2B Breakthrough Academy is > https://b2bjade.com/breakthrough-academy This episode is for B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results. Many B2B marketers feel overwhelmed by high vol...

I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach. Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy. #b2bmarketingstrategy #b2bmarketing #b2bmarketingplan

What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 https://b2bjade.com/breakthrough-academy With so much noise out there - AI trends, shiny new tools, and tactics popping up daily - it’s no wonder marketers feel overwhelme...

The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits. Because what I’ve learned is this:It’s not always about you. Most of the behaviour that frustrates us from the top comes from their own story - not yo...

In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy. Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebie We talk about: - What her role looked lik...

If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need! Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebie If I had to start over as a B2B marketing manager, this is exactly what I’d...

If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you. Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academyGet my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieThe jump from Marketing Manager to Marketing...

Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you. I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't lan...

What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself? You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and...

If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠ https://b2bjade.myflodesk.com/marketingreview ► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES? ⁠https://open.spotify.co...

If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures. But here’s the thing - you don’t have to set...