The B2B eCommerce Podcast

Learn how a central data hub replaces brittle integrations, connects ERP, CRM, and eCommerce, and unlocks scalable B2B growth. About This Episode Your eCommerce site is live—but why are orders still being printed, copied, or fixed by hand behind the scenes? In this episode of eCommerce Masters, host Ethan Giffin sits down with Robert Rand, Chief Partnership Officer at iPaaS.com, to expose the real...

Joe Twer of BlueSnap shares how modern B2B payments reduce friction, speed cash flow, and drive global growth. About this Episode:  Why are B2B companies spending millions to modernize eCommerce—only to collect payments like it’s still 1999? In this episode of eCommerce Masters, Ethan Giffin sits down with Joe Twer, VP of Global Sales at BlueSnap, to uncover one of the most overlooked blockers to...

Discover how Justin Scott of Dopple and Ethan Giffin explore 3D visualization, UX, and strategies for designing eCommerce sites that convert. About This Episode What if your website could sell like your best salesperson—guiding buyers through every detail, option, and finish until they’re confident enough to click “buy”? In this episode of eCommerce Masters, Justin Scott, CEO of Dopple, joins Etha...

Discover how Dwayne Doshier of Shopify is driving digital transformation in B2B eCommerce, bridging innovation with decades of industry expertise. About This Episode What does real digital transformation look like for manufacturers and distributors today? In this episode of eCommerce Masters, host Ethan Giffin sits down with Dwayne Doshier, Partner Growth Architect at Shopify, who shares over 25 y...

Discover practical strategies for B2B eCommerce success—customer adoption, AI, and digital growth—shared by Sarah Falcon in eCommerce Masters EP020. About This Episode Are manufacturers and distributors ready for the next wave of digital transformation? Recorded live at Shopterberfest in Brooklyn  In this episode of eCommerce Masters, host Ethan Giffin sits down with Sarah Falcon, SVP of Global Ma...

Discover how SiteVibes helps eCommerce brands boost retention and simplify tech stacks in this episode with Mike Matker.   About This Episode Are you tired of juggling too many eCommerce tools that don’t work well together? In this episode of eCommerce Masters, host Ethan Giffin talks with Mike Matker, Co-Founder of SiteVibes, about how brands can simplify their tech stack and grow faster by focus...

Learn how to grow your brand with nano-influencers, product seeding, and smarter ad content. EP018 of eCommerce Masters. About This Episode Is influencer marketing really worth it for growing eCommerce brands? In this episode of eCommerce Masters, host Ethan Giffin talks with William Gasner, Co-Founder and CMO of Stack Influence, about how to make influencer marketing actually work—especially with...

Discover how practical ERP solutions help manufacturers and B2B brands simplify operations and fuel growth with Colin Boothe from Esonus. About This Episode Are your business systems holding you back from growing faster? On this episode of eCommerce Masters, Ethan Giffin talks with Colin Boothe, Managing Partner at Esonus, about how manufacturers, distributors, and eCommerce brands can use NetSuit...

Billy Thompson & Randy Choi share Shark Tank insights, eCommerce growth strategies, and how Thompson Tee turned sweat-proof innovation into success. About This Episode Do embarrassing sweat stains ruin your day or limit your confidence at work and social events?  In this episode of eCommerce Masters, Billy and Randy from Thompson Tee share their journey creating an innovative undershirt that p...

About This Episode Is your eCommerce site search matching the products you sell with what your potential customers are searching for? Or are you leaving visitors frustrated with 0-result search result pages for terms adjacent to what you sell? In the 15th episode of eCommerce Masters, Host Ethan Giffin (virtually) sits down with Ari Khan, CEO of Hawksearch, about how Conversational AI is changing...

About This Episode How can eCommerce brands turn more website visitors into customers? In this episode of eCommerce Masters, Erik Christiansen, CEO of Justuno, shares expert insights on winning with on-site marketing. Erik explains why most brands focus too much on getting traffic but not enough on converting it. He breaks down smart lead capture, segmentation, and personalization, showing how sma...

About This Episode Is your B2B eCommerce platform flexible enough to grow as your business does? In this episode of eCommerce Masters Ethan Giffin sits down with Vance Ryan, Senior Solutions Architect at Shopware, to discuss why flexibility is a base-level requirement for B2B eCommerce operations.  Many manufacturers and distributors struggle with systems that can’t meet the expectations of today’...

Meeting Rob Delory from Ahrefs In this episode of eCommerce Masters, Ethan Giffin sits down with Rob Delory, Enterprise SEO Advisor at Ahrefs, to explore how AI is transforming SEO strategies. Rob shares how tools like Ahrefs help businesses, from startups to global brands, optimize their websites and outperform competitors. He explains the importance of technical audits, competitor analysis, and...

Meeting Gina Potenza from Klaviyo How can eCommerce brands harness the power of customer data to drive growth and build loyalty? In this episode, Gina Potenza, Klaviyo’s CDP (Customer Data Platform) and Data Solutions Manager, reveals how Klaviyo’s CDP empowers marketers to fin fresh insights and deliver hyper-personalized customer experiences. With over a decade in MarTech, Gina brings her expert...

Meeting Lance Owide from BigCommerce Is B2B eCommerce the new frontier for growth? In this episode of eCommerce Masters, Lance Owide, GM of B2B at BigCommerce, joins host Ethan Giffin to discuss the explosive transformation of B2B commerce. From his unconventional start in banking and private equity to leading BigCommerce’s B2B strategy, Lance offers a unique perspective on what’s driving this evo...

Meeting Michael Diesu from Revenue Roll In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights. Michael shares the journey from his roots in consulting at Accenture to co-founding Revenue Roll, a platform revolutionizing how businesses approach retarg...

Meeting Jason Nyhus from Shopware In this episode of eCommerce Masters, host Ethan Giffin welcomes Jason Nyhus, GM of Shopware North America, for an engaging conversation about the eCommerce landscape. Jason shares his 25-year journey in the industry, highlighting the lessons he’s learned and the unique value Shopware brings to merchants. Learn about Shopware's positioning as a flexible alternativ...

Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies. Dornfeld shares his journey from Scubana to BigCommerce, where he helped drive the acquisition of Feedonomics, ultimately overseein...

In this episode of eCommerce Masters, host Ethan Giffin interviews Ravi Kurani, founder of Sutro, a company that creates robotic water diagnostics devices for swimming pools. Kurani shares his journey from pool boy to entrepreneur, developing a high-tech solution for pool maintenance. Kurani emphasizes the challenges of hardware development, describing a "hardware hierarchy" from industrial design...

Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry. Celebrating over 26 years in business, McManus discusses the strategic shift from offering a wide range of products to focusing on high-margin, special...

Meeting Rob Snell of GunDogSupply.com In this episode of the eCommerce Masters Podcast, host Ethan Giffin sits down with a pioneering figure in the world of eCommerce, Rob Snell, co-owner of Gun Dog Supply. With nearly three decades of experience, Rob, alongside his brother Steve, has transformed a passion for outdoor sporting into a thriving online business. Their journey has built a community th...

Meeting Gentry Jensen of Cordova Outdoors In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Gentry Jensen, founder of Cordova Outdoors, delving into Jensen's remarkable journey from a Navy SEAL to an innovative entrepreneur. The discussion unveils the strategic evolution of Cordova Outdoors, highlighting its commitment to producing durable, environmentally friendly c...

Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at  Cutter & Buck . Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-f...

Ethan Giffin talks with Ali von Paris of Route 1 Apparel about transforming a viral college project into a thriving Maryland pride brand. Launching with a single t-shirt tribute to a closed bar, Route 1 Apparel has grown into a diverse product line embodying state pride, from university gear to Maryland flag designs and innovative items like the Old Bay Travel Tin. They touch on the pivotal COVID-...