The B2B Content Show

AI for content creation is moving FAST, so we tested the best tools in the game. From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity. Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode...

Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality . In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire. We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of...

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach. In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content. We get into: — Why most B2B content is still unwatchable — What actually works on LinkedIn in 2...

Everyone talks about “playing it safe” in B2B marketing. Mark Huber thinks the opposite. In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer. A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes...

Everyone says, “Quit your 9-to-5 and chase the dream.” Linda Le actually did it… and hated it. In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5. We dig into creator burnout, getting ghosted by brands, and the reality behi...

Most B2B marketers hit publish… and pray. Ross Simmonds hits publish… and gets to work. In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketing We were legit blown away by the bombs he dropped in this one. Inside the episode: — Wh...

Episode 6 is here — and it’s a fun one. We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices. This episode covers: — What most marketers get wrong with LinkedIn ads — Why thought leadership ads might be your secret weapon — How to build a content engine that actual...

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast. Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market. We also get into the current...

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬. Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn. But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership. In t...

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused? In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B. Chapters: 0:00 - Intro  1:49 - What is B2B influencer marketing?  9:02 - Creating content on LinkedIn  12:34 - LinkedIn creator economy  15:21 - B2B influe...

What’s next for B2B content in 2025?  In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025. Chapters: 00:00 Welcome to the pod! 02:07 Prediction #1 Founders go full content creator mode 08:05 Prediction #2 Video isn’t a “nice to have” anymore 13:01 Prediction #3 In-person content takes off 17:22 Prediction #4 Collaborative c...

Hear the story how Ding Zheng & Jake Clare met and founded EventShark... At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience.  By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategie...