Linda Fanaras

The B2B BRAND180 Podcast with Linda Fanaras

Business EN ↓ 84 episodes

Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand st...

Author

Linda Fanaras

Episodes

Bonus Episode: Mysteries of Marketing in a Rebounding Economy 19.10.2022 1:03:39

Millennium Agency's CEO & Strategist, Linda Fanaras, Sits down with Ernesto Burden of NH Business Review to discuss the challenges of marketing in a rebounding economy and provides insight on marketing mistakes to look out for. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: h...

Why AA, Emirates and Delta May be Airing on Caution 19.10.2022 14:39

In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.ama...

Will rushing your workforce back to work kill your brand? 19.10.2022 14:18

With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: C...

How The Pandemic Could Kill The Charmin Brand. 19.10.2022 14:18

This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mil...

Will The Coronavirus Kill Marvel's Black Widow 19.10.2022 14:15

The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill....

McDonald's Changing Their Logo: A Supersize Lapse In Judgment? 19.10.2022 14:36

In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://...

Free Is Very Costly 19.10.2022 20:56

Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/...

Radio Silence: The Silent Killer 19.10.2022 13:53

When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTu...

Linda Fanaras Interviews Beverly Macy, UCLA Anderson School of Management, on Branding in Transformational Times, NFTs and more 12.09.2022 29:31

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passi...