The Average Not Average Podcast

In this episode, Viktor Axelsen and CK Yew discuss various topics including the upcoming VA collection launch, CK's new marketing company - El Plan Studios, the growth of para badminton, and reflections on past matches. They also explore the importance of mental strategies in badminton, contract negotiations, and methods to enhance the fan experience. The conversation highlights personal growth, i...

We finally have Indian badminton superstar, Chirag Shetty, on The Average Not Average Podcast! Alongside Viktor Axelsen, CK discusses the growth, status and impact that badminton is having on India. Chirag also shares some funny stories of his doubles partner, Satwiksairaj Rankireddy as well as his opinion on whether Viktor could win a 2 vs 1 match against, women's doubles Olympic medalists, C...

We finally have a full episode guest! We welcome Henrik Axelsen, Viktor Axelsen's manager and father, to the podcast to discuss and break down the processes they have gone through to build the empire they have today. TRUST was a key word in this episode of the podcast, as was understanding the need to outsource and have experts around you, in addition to the hard work, commitment, and luck tha...

CK and Viktor discuss the MOST Underrated skill that is crucial to ensure success in everything - the mental side of things. They discuss what they have experienced in both the sporting world as well as the business world alongside personal relationships too. Managing the mental load is crucial to success and what sacrifices are required too. Follow in on the conversation and follow on social medi...

We finally have our first guest on the podcast! CK and Viktor Axelsen discuss the businesses in which they are involved, both within and outside the world of badminton, as well as how CK entered the world of media within badminton with some key takeaways. Both CK and Viktor also discuss how they are building their brands and how important it is to continuously invest in their own brands and the op...

CK Yew and Viktor Axelsen discuss Oatmeal Crimes & Rehab Times. Viktor dives deep into his injury and how he is doing post-surgery before both the boys move on to discuss some of their dietary choices, which involves some shocked (Pikachu) faces. This is also the first episode of The Average Not Average Podcast that went fully remote, as neither CK nor Viktor was travelling to tournaments at t...

Ep 5: CK and Viktor let loose in this episode and discuss lots of family life, their love of coffee and also how their families support them as they continue with their careers. This episode is our personal favourite thus far. Enjoy :) Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q A...

Ep 4: Life On The Road At Tournaments & Introduction To Badminton MediaCK and Viktor dive into the fourth episode of The Average Not Average Podcast, discussing their life on the road while on tour. Viktor discusses his playing and training requirements, and CK discusses his work within badminton media. This one is interesting 👌. Follow in on the conversation and follow on social media for mo...

Episode 3: Taking charge of training = Taking charge of your life CK and Viktor dive into the third episode of The Average Not Average Podcast, discussing how having a structured training regime, working with his father-in-law as one of his coaches, moving countries and training base to Dubai and the standards Viktor has for himself and also his fellow training partners. Follow in on the conversat...

Episode 2: Tournaments are Relentless, Committed Players and Getting Fined CK and Viktor dive into the second episode of The Average Not Average Podcast, discussing BWF's tournament structure, the challenges of competing in so many tournaments, the logistics of it, fines, injuries and the proposed 3 by 15 scoring system. Follow in on the conversation and follow on social media for more content. Sp...

CK and Viktor dive straight into this first-ever episode of The Average Not Average Podcast. They introduce Viktor's new equipment series and discuss BWF's challenges as a sporting regulatory body that needs to do business and potential solutions. The pair also discuss the importance of branding and how much impact it delivers over an extended period. Follow in on the conversation and follow on so...

CK and Viktor dive behind the scenes on how The Average Not Average Podcast came to life. Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 Instagram: https://www.instagram.com/theaverageno...

CK Yew introduces himself as the second host of The Average Not Average Podcast. In the full episodes, he will be sharing his experience, insights and honest opinions, inside and outside of the badminton world. Listen in and join in on 1st of March 2025, when the first full episode will be released!

Viktor Axelsen introduces himself as the host of The Average Not Average Podcast. In the full episodes, he will be sharing his experience, insights and honest opinions, inside and outside of the badminton world. Listen in and join in on 1st of March 2025, when the first full episode will be released!