Pesach Lattin

The Autopsy Room

Business EN ↓ 5 episodes

The Autopsy RoomA weekly examination of adtech’s favorite fiction. Every Tuesday, we take a fresh press release, lay it on the table, and cut it open. Not to mock it. Not to rage about it. To examine it. Who benefits? Who pays? What’s actually new? What’s financial engineering dressed up as innovation? What incentives are hiding between the bullet points? In an industry powered by spin, The Autopsy Room focuses on structure, money, and motive. No anonymous “industry insiders.”No regurgitated headlines. No startup optimism cosplay. Just calm, surgical analysis of what companies say… and what th...

Author

Pesach Lattin

Episodes

9 Dots Media, Eye Conic Spot, AudioDots — What's Verifiable and What's Just PR? | The Autopsy Room 05.05.2026 13:11

Itay Rubinstein has had a big month in trade press. JPost, Pluralist, NewsBlaze -- all running the same arc: Israeli founder, Miami expansion, transparent SSP, AI-driven curation. We opened it up to see what's actually verifiable. On this episode of The Autopsy Room, we examine 9 Dots Media, Eye Conic Spot, and AudioDots -- what the PR says vs. what the supply chain signals show, why the transpare...

Criteo Integrates with ChatGPT — First Mover or First Guinea Pig? 03.03.2026 11:22

Criteo just became the first adtech company to integrate with OpenAI's advertising pilot inside ChatGPT. The press release says "additive, relevant, and built on user trust." We opened it up to see what's actually inside. On this episode of The Autopsy Room, we break down Criteo's integration with ChatGPT ads — what it means for commerce advertising, why the 1.5x conversion stat needs more scrutin...

Koah just raised $20.5M to put ads inside your AI chatbot. 24.02.2026 11:52

Koah just raised $20.5M to put ads inside your AI chatbot. They're calling it "AdSense for AI." Which is a bold claim from a company that owns neither the demand nor the distribution. Google AdSense worked because Google was Google. Koah is a middleman betting that AI developers are too broke to say no — and too small for OpenAI to care about. Yet. On this week's Autopsy Room, we opened up the dea...

Cineverse Buys IndiCue: The Infrastructure Pivot Nobody Saw Coming 17.02.2026 7:52

Cineverse just acquired CTV monetization platform IndiCue for up to $40 million — and Wall Street rewarded it. But this isn’t a content story. It’s an infrastructure story. In this episode of The Autopsy Room , we break down what Cineverse is actually buying, why monetization layers are more attractive than distribution layers, and how this deal signals a shift from studio operator to streaming in...

Amaze Launches a DSP: Creator Commerce or Margin Grab? 13.02.2026 7:58

Welcome to the Autopsy Room, where we do Vendor Autopsy. Episode Notes Amaze Launches a DSP: Follow the Incentives Amaze Holdings just announced its very own demand-side platform. Because nothing says “creator-powered commerce” quite like becoming a media intermediary. In this episode of Autopsy Room , we dissect Amaze’s new proprietary DSP and ask the question that actually matters: Is this about...