The Automotive Dealership Podcast

Darren Bowler started as a teenage apprentice with a love for cars and worked his way up to leading major automotive brands across Australia. In this episode, he shares his journey through Holden, Hyundai, Audi, HSV and more, and reflects on what it takes to succeed in a fast-changing industry. From the early days under the bonnet to executive roles in sales, marketing and operations, Darren now c...

Labour shortages are real, but your standards do not have to drop. This episode shows how to prove real skill in mechanics and technicians without relying on glossy CVs. You will hear practical tests such as drawings, welds and build challenges, simple English checks, and onboarding that actually works. Think barbecues, morning tea and clear context so people hit the ground running. We also cover...

Sales came easy during covid. But now more than ever it is essential to support our sales advisors to listen, care and yes…sell.  I sat down with Ian Parker from Parker Management Group to unpack what really drives results in automotive sales. Ian has been in the industry since 1983 and his take is clear. The tech has changed with the internet, but the winners still listen, present well, follow up...

Graham Wynn from Superior People uncovers what’s really going on in the automotive industry job market. From the massive shortage of technicians, to why reputation beats pay when candidates choose dealerships, to the surprising backgrounds that make the best service advisors (hint: Apple Stores )… Graham shares what’s working, what’s broken, and what needs to change. If you want to understand how...

Dale Brittain from DBC2 works with some of the largest dealership groups to supercharge their marketing and he is here to spills the beans on how to make marketing work for your dealership.   You’ll hear why short-term thinking is costing businesses more than they realise, how to create campaigns that actually convert, and what EV buyers really care about (spoiler alert – it’s not what you think)....

Hiring in the automotive world isn’t what it used to be, and no one knows that better than Cameron Creswell. From growing up in a family of Ford dealers to leading Automotive Talent across the APAC region, Cameron brings decades of insight into what actually works (and what doesn’t) when it comes to finding and keeping great people in this industry. In this episode, we dive into what’s really driv...

I had the pleasure of chatting with Jack from Peter Stevens Motorworld, who decided to level up her business by bringing on Virtual Assistants to help manage the growing workload.   Fast forward a few months, and she hasn’t looked back.   Her VAs now support her with everything from marketing and finance to smoothing out the day-to-day operations. They've become absolutely essential.   But (as alw...