The Authorversity Podcast

Many authors look at the websites of bestselling authors and assume that's what success looks like online. The surprising truth is that many famous authors became successful because of traditional publishing, bookstore distribution, film adaptations, and decades of brand recognition, not because of their websites. In this free webinar, Matt Ziranek reviews the websites of well-known authors in...

Author Website Design Services: https://www.rocketexpansion.com/ Facebook Ads for Authors: https://www.rocketexpansion.com/facebook-ads-for-authors/ Free Author Website Playbook: https://rocketexpansion.com/author-ebook/ Most author websites don't fail because they're ugly. They fail because they confuse readers, hide important information, create friction, and miss opportunities to build...

Million-selling romantic suspense author Dani Pettrey joins Matt Ziranek to break down what actually helps authors grow a readership, build loyal readers, and create long-term momentum in today’s publishing world. From reader psychology and genre expectations to websites, email lists, launch teams, and book packaging, this conversation is packed with practical insight for fiction authors. Free Aut...

Most authors don’t lose readers because of bad writing. They lose them in the first few lines. In this episode, I break down the “Promise First” rule; the simple shift that makes your opening lines, your blurb, and even your book marketing instantly more engaging. You’ll see:– Why readers drop books before they even start– A real blurb rewrite (before vs after)– How this same mistake was hurting m...

Most author websites look fine… but don’t actually do anything. In this webinar, Matt Ziranek breaks down the Author Platform Problem : why so many authors struggle to grow, even with a website, and what actually works instead. You’ll learn: Why most author websites fail to build real momentum The difference between a website and a true author platform What causes readers to leave (and how to fix...

What does it really take to sell millions of books? In this powerful conversation, bestselling author Rachel Aaron and marketing strategist Matt Ziranek pull back the curtain on the strategies that drive long-term author career success. Rather than relying on quick fixes or fleeting trends, they explore the foundational elements that consistently lead to sustainable book sales. You’ll discover why...

In this episode of The Authorversity Podcast, I sit down with million-selling novelist Rachel Aaron to talk about how to plan a fiction series that sells. If you’ve ever wondered how to write a fiction series that readers actually binge, how to structure a series so it stays coherent across multiple books, or how series read-through rate affects long-term book sales and book marketing, this conver...