The Authority Builder Podcast

How can you instantly increase your law firm’s profitability?   Free up your time.   When you delegate tasks, you increase your capacity for billable hours and can double your earnings…   This is the difference between firms that can be sold and firms that will be impossible to exit.   Michael Chastaine built a profitable private law practice and successfully exited—now, he consults other attorney...

Big Announcement: An exciting update after 6 years...

This is an excerpt from my newest book The Million Dollar Book.   Click here to get your copy From Chapter 2: The Unbelievable Impact of a Book My First “Celebrity” Experience I’d been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of several hundred marketing agency owners on my unique...

The Million Dollar Book is live!   I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business.   I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service…   It works better than webinars, online ads, and direct mail… It supercharges referrals, creates bet...

My new book is coming next week…   So today on the podcast, I’m breaking down how we launch books–The Inverted Viral Launch Method™.   This is a simple formula that gets you almost immediate ROI for your book… And, sets you up for decades of results.   The good news: you don’t have to get millions of readers or make The New York Times bestseller list to see a big impact from your book launch.   Li...

Earned media is a game changer… It says to your future clients that you’re an expert and the media agrees. Today there are more opportunities for earned media than at any point in history.  Traditional media—TV, radio, print—and their online outlets… Podcasts… Big YouTube channels… Live streams… All have the impact of earned media. In this interview with PR star Esther Kiss, we dive into how to la...

You’ve heard it before… “There’s riches in niches…” This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche.  I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age . You’re going to see how Davina made the pivot to her profitabl...

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week… My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat. I think you’re really going to like this… Inside I share the 7 principles that guide all of our marketing...

One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes , and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too). Building a business based on your expertise requires a unique appro...

Time is the single most important element in customer experience…   But most businesses don’t treat it that way.   You might be losing opportunities you didn’t even know about because you were too slow.   So how do you become fast enough for today’s consumers?   Jay Baer is here to share key findings from his new research on the importance of speed in business success.   He’ll cover: Your first st...

Are you undercharging for your services?   The truth is, most people do…   But it’s time to take back the power in your relationships with clients so you can maximize your growth and profits…   This week, we’re revisiting my interview with Blair Enns, founder and CEO of Win Without Pitching.    Blair is a pricing expert who helps professionals revolutionize the way they sell their services.   In t...

Warning… this is the unsexiest (is that a word?) way to profit from writing a book.   But it works.   Recently, I appeared on the Garlic Marketing Show to discuss The Million Dollar Book and shared this strategy that only requires $5 and a few minutes each day…   Yet it gets your book in front of ideal prospects and easily sells them on you and your firm (before they even get on the sales call).  ...

Have you ever found yourself in the professional services sales trap?   You know you have to sell to get clients, but you don’t like it… you want to focus on helping clients.   And, the last thing you want to do is sound salesy…   My guest David Newman has reframed the sales process for professionals to make it easy and comfortable.   Today, David is here to break down his new book Do It! Selling:...

If you want to run a profitable business, this episode is for you…   When you understand how to measure profitability, you can use the data to discover ways to double your profits.   But most business owners fall into the trap of tracking everything (which usually means tracking nothing meaningful)…   There are three key numbers you should be tracking in a service business to drive growth…   Marce...

We all want to earn more money for the value we bring, but we’re afraid we’ll lose prospects if we raise prices…   This mindset tricks you into underpricing yourself…   This week, we’re rewinding back to a favorite episode that will help you raise your prices today —and finally earn what you’re worth.   In this episode, we tackle some well-known, yet seldom used principles that lead to better fees...

It’s time to get clear on your vision for 2023…   Everyone wants to make the new year better than the last…   But if you don’t ask yourself the right questions, it’s easy to get stuck where you were before.   In this episode, I share the powerful questions I use to plan my year.    These questions help you visualize what you want—and what you need to do to get it.   With this simple planning proce...

The best kept marketing secret is hiding where you least expect it…   In your mailbox.   Direct mail marketing is still the best offline channel to convert clients…   It’s an old-school marketing technique, but with new technology, we can give it a decidedly modern twist…   In this episode, Dave Fink, founder and CEO of Postie, shares how his company has reinvented direct mail marketing for our cu...

Have you ever felt like money is leaking out of your business?   You’re pursuing lead-gen in a few directions, but the revenue doesn’t come…   I’ll go out on a limb and say…you have a follow-up problem.   So many business owners skip the simple step of following up with leads…   They’re losing so much money and they don’t even know it…   Mostafa Hosseini is on the podcast today to show you how to...

What if you could plan your entire year on one sheet of paper…   As we prepare for 2023, it’s easy to get lost in the countless planning methods out there.   But in this episode, we’re going to discuss a tool that actually gets results—and it couldn’t be simpler.   It even has a roadmap that tells you exactly what projects you need to do at each stage of your business…   Laura Posey, the Simple Pl...

If you’re a high-ticket course creator, it can be hard to hit the 7 figure mark…   You want to scale, but you’re not sure what’s in your way…   What if you could have a personalized conversation with every customer?   You could stop guessing what stops people from buying…   (And even change their minds before they leave your funnel)...   But how can you give every potential buyer the 1-on-1 attent...

Today we’re celebrating an important milestone—it’s the 300th episode of the podcast! 🎉🎉🎉   When I started the podcast 5 years ago, I committed to it for a decade.   Now, we’re halfway through that decade.    I thought it would be a great time to zoom out and reflect on the most important lessons I’ve learned.   In this episode, I’m going to share my top insights from 12 years of running the bu...

What if I told you it was possible to create perpetual wealth for yourself and your family?   Many people are never taught about the product that makes this possible…   Some financial planners (unless they’re top-tier) won’t even share this with you…   But my guest Kim Butler has seen countless families build sustainable wealth using a specific strategy known by the wealthy, and accessible to ever...

A new study of consultants has discovered proven ways to avoid burnout and maximize creative energy for consultants and professionals… And these behaviors correlate to higher revenue, too… The key finding is that you’re more successful when you build your business around your personal life… But what does that really look like? And how can you stop sacrificing your life for work—without feeling lik...

Want exponential, hardcore business growth? You need to grow your business like a weed… Weeds scale faster than any business… They’re everywhere—and it’s hard to get rid of them… Imagine what would happen if your business grew like that… Stu Heinecke is here to share 8 strategies for unstoppable growth from his new book How to Grow Your Business Like a Weed. (I have a feeling this book will be a c...

In just 25 minutes, you can find your true purpose…   When you know your purpose, you can align it with your mission…   And accelerate progress in your business and personal life.   Mitch Russo is here to give a demo of a 25-minute exercise from his new book Coach Elevation .   This exercise can help you find your purpose, but it can also be a powerful tool to help your clients connect their busin...