The Austin Cohen Podcast

Send us Fan Mail At the beginning of the year, it is easy to set goals, feel motivated, and imagine the person you want to become. But by the middle of the year, your habits, calendar, health, relationships, and business have started telling the truth. In this episode, Dr. Austin Cohen breaks down the power of a Reflection Day — a simple mid-year reset designed to help you stop drifting and realig...

Send us Fan Mail Jesse Itzler did the math on his own life and it stopped me cold. His oldest is about to be a junior. That's two summers left under the same roof. And when he breaks it down to weekends, to football games, to the number of times he'll realistically see his college friends again, the whole thing gets real fast. We get into a lot in this one. How he went from running two m...

Send us Fan Mail A great product, a talented team, and massive potential are not enough. In this episode, Dr. Austin Cohen breaks down the leadership lesson behind companies like Lucid and how the same principle applies inside a chiropractic practice. If your team feels unclear, inconsistent, or dependent on you for every decision, the issue may not be talent. It may be leadership clarity. Austin...

Send us Fan Mail I recently got back from a funeral, and it reminded me of something most of us know but rarely live like we know: Nobody remembers the gifts. They remember the moments. At the end of someone’s life, people do not usually talk about the presents, the money, the stuff, or the achievements. They talk about the trips, the traditions, the conversations, the way that person showed up, a...

Send us Fan Mail Most practice owners think the “yes” is the win. A patient says yes to care, a team member agrees to a plan, or a client commits in the moment, and it feels like the hard part is done. But the real work starts after the yes. In this episode, I break down my framework for going beyond verbal agreement and creating real commitment. You’ll learn the five steps that help turn interest...

Send us Fan Mail Everybody loves to talk about revenue. How much they make per month.  How fast they are growing.  How big the business is getting. And revenue matters. Profit matters. The numbers matter. But revenue is not the only scoreboard. In this episode, I talk about why the people you surround yourself with will shape the life you build, the standards you keep, and the ceiling you eventual...

Send us Fan Mail This past Memorial Day weekend, I stood ten feet away from Michael Murphy's dad while doing the Murph workout named after his son. Murphy was a Navy SEAL killed in Afghanistan at 29 years old. His dad drove to a CrossFit gym on a Monday morning to watch strangers honor him. I haven't stopped thinking about it since. In this episode I talk about what that experience, alon...

Send us Fan Mail Dr. Dan Bai from Close for Chiro joins me in a Chicago hotel room at 7:45 AM after MasterClass weekend, and we get into one of the most misunderstood topics in our profession: sales. If the word "sales" makes you cringe, this one's for you. Dan breaks down why so many docs are stuck thinking they have to sell people something they don't want, when the truth is...

Send us Fan Mail Every practice owner I talk to knows exactly what's broken in their business. The number that's been red for three months. The doctor who isn't performing. The conversation they keep putting off. They know. They just haven't done anything about it. In this episode, I break down the exact system I use across all of my locations to stop tolerating problems and st...

Send us Fan Mail Two things changed my life. A fishing pole and a basketball. Neither cost more than $50. This episode is about why I bought them, what they reminded me of, and the friend I lost in his twenties who started all of it. If you've been grinding so long you forgot what it feels like to actually enjoy your life, this one's for you. Businesses don't grow. People do. 📩 Joi...

Send us Fan Mail Most clinic owners hire the same way. They sit across from someone, feel the energy in the room, and make the call based on personality. I did it for years. And it cost me more than I can calculate. In this episode I'm breaking down the one question I now ask every single person before I hire them. It's not about their resume. It's not about their technique. It&apos...

Send us Fan Mail Since Growth Summit and the Accelerator, I keep hearing the same thing from docs: I'm overwhelmed. Too much to implement. Too many things exposed. And my response every time is the same. Good. In this episode I'm talking about what that feeling actually means, why the docs who pull back at this point almost always end up in the same spot a year later, and what I've...

Send us Fan Mail If every person in your life threw their biggest problem into the middle of a table and you could trade yours for theirs, would you? Almost nobody does. In this episode, Austin talks about the invisible weight people carry that we never see, why real gratitude lives deeper than any morning routine, and why the grass is almost never actually greener on the other side. He gets hones...

Send us Fan Mail In 2010, I was one year into building Corrective Chiropractic. I was grinding hard, doing everything myself, and convinced I was being responsible with money. Then my business coach caught me asking a valet for $2 change — and told me that single moment explained exactly why I was stuck. This episode is the story of that conversation, what it revealed about the scarcity operating...

Send us Fan Mail Most chiropractors write their core values at a weekend seminar and never think about them again. I did the same thing. Then I walked into one of my 13 clinics and realized nobody on the team could name a single one. So I started over. I looked at every person I'd fired in the last three years and found the pattern. The people who didn't work out weren't bad people....

Send us Fan Mail You keep finding bad partners. Your team is disengaged. Your health is slipping. What's the common denominator? In this episode, I get honest about the hardest lesson I've ever learned as a business owner, a husband, and a father: everything around you is a direct reflection of who you are. I share the moment my wife called me out, why I've never gone a year without...

Send us Fan Mail His grandson said something I can't stop thinking about. We all die twice. Once when we take our last breath and again the last time someone says our name. This week I'm paying tribute to Dr. Guy Riekeman, a man who shaped my life, my practice, and my philosophy on health in ways I'm still discovering. I share the story of bribing a PF Chang's server to stretch...

Send us Fan Mail Your clinic's culture is off. Revenue is down. Your team is making excuses. So whose fault is it? In this episode, Austin gets raw about the one trait he's seen separate the clinics that grow from the ones that stay stuck: extreme ownership. He shares three real stories from building over 20 chiropractic clinics, including the toxic hire he should have caught, the locati...

Send us Fan Mail What does a birthday voicemail have to do with keeping clients for life? Everything. In this episode I'm posted up in an empty airport terminal with my buddy Ed Cunliffe, who started in door to door sales and now runs 80 offices with over 1,000 reps hitting the field every single day. We get into the 4 factors of impulse that get people to say yes (Jones Effect, Indifference,...

Send us Fan Mail Everyone's using AI. But here's what no one wants to admit: your audience can tell. They can feel when your emails, your content, and your talks were assembled instead of lived. In this episode, I break down why people are running back to real human connection. Why run clubs are exploding, book clubs are back, and health festivals are packed. And what that means for anyo...

Send us Fan Mail 📩 Join the newsletter for weekly business & leadership insights: http://eepurl.com/jghu5I 📸 Follow Austin on Instagram:   @draustincohen 🌐 Explore events + resources:  www.draustincohen.com

Send us Fan Mail It was a missed rep in the gym that sparked this episode. In a moment where no one was watching, I had a choice. Count it and move on, or hold myself to the standard I say I believe in. That pause turned into a bigger question. Where else in life and business are we taking quiet shortcuts because no one is keeping score? In this episode, I reflect on the unseen moments that shape...

Send us Fan Mail In this episode, I break down how Growth Summit was built months in advance with intention, structure, and clarity. No guessing. A clear agenda. Trusted relationships. A capped room to protect community. I share how this same framework applies directly to your clinic. From running better meetings, to building real team and patient connection, to getting clear on who you’re actuall...

Send us Fan Mail Most businesses don’t struggle because they lack options.  They struggle because they offer too many. In this episode, I share a simple principle from a 1950s shoe salesman that has shaped how I think about pricing, care plans, leadership, and even how I schedule meetings with my team: two options, not three . We talk about why too much choice creates hesitation, how complex prici...

Send us Fan Mail A lot of chiropractors feel called to build something bigger. A second brand. A program. A new offer. Another stream of income. But expansion without freedom usually just creates a more complicated version of the same problem. In this episode, I break down why I believe freedom has to come first and how living at least 80 percent of your ideal schedule is the real prerequisite for...