Sarah Plowman
The Audacity
Hi! I'm Sarah, single mom/waitress turned million dollar mentor. I built a 7 figure online coaching brand by focusing on doing things my way rather than the right way. Let's get you attracting and signing high ticket clients, doubling the white space on your calendar (and in your brain), and stop worrying what people think about you so you can enjoy TF out of being unapologetically you.
Author
Sarah Plowman
Category
Podcast website
Latest episode
Sep 12, 2025
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Episodes
[CLIENT INTERVIEW 🤑] 5x Results and Collapsing Time with Karen Gombault 11.07.2024 42:15
Karen is an ICON. She left her very successful career as a corporate CEO to live out her dream of being a coach. What allowed her to take this leap of faith? She knew without a doubt that her success was inevitable. From that energy she hired me and got coached through the drama of transitioning her niche. The results started pouring in: she went from signing 1 client in 6 months to signing 5 clie...
Expose Yourself 02.07.2024 32:30
Ever wonder what goes down in Voxer between Sarah and her insanely powerful, highest earning clients? Today she's letting you in on one of those simple yet profound conversations around vulnerability that led to a breakthrough for her client that will make her a much better coach...and a lot more money. Listen and then apply for ICONIC Mentor, for the fully booked coach who's ready to double...
Golden Problem 2: Feeling Safe & Predictable 25.06.2024 44:44
Congratulations, you’re fully booked!!! You have a solid process for creating consults and clients, and even with the normal ebbs and flows of sales, your income is trending upwards. It’s all working just the way you wanted it to. And yet... You've kind of...stalled. Why? Because now you now have this safe, predictable business that your brain wants to protect at all costs. So you stop taking risk...
Golden Problem: Internet Trolls [Part 2] 17.06.2024 37:18
The story of my business has a before and after: Who I was before I got trolled on the internet for the first time... … and who I became after. That first experience with internet trolling left me reeling with guilt, shame and fear for nearly a year. And on top of that, I desperately missed the naive version of myself who believed that everyone was cheering for me and saw my rapid success as a GOO...
Golden Problem 1: Internet Trolls 11.06.2024 41:49
One of THE biggest things that holds coaches of any level back from exponential growth is worrying about what other people will think. And ironically this fear often intensifies after you've created initial success in your business. Why? Because now you have a brand, reputation and money that you brain would very much like to protect. Suddenly the stakes are higher. This is one of several Golden P...
[CLIENT INTERVIEW 🤑] From 5 Year Hiatus to $12k with Sonia Brill 22.05.2024 40:55
Sonia is an ICON. Over the past 15 years Sonia has built a very successful therapy practice, but couldn’t ignore her desire to become a coach. Though she signed a few coaching clients, she continued focusing on therapy until she decided to go all in on becoming the coach she's always wanted to be. After a 5 year hiatus from coaching, she joined ICONIC Coach and immediately created $12k as a...
Take What Serves You, Leave The Rest 13.05.2024 13:00
Does your coach always know what's best for your business? How do you balance being coachable with trusting yourself above everyone else — even your coach? In this episode of the ICONIC Leader Podcast, I want to share with you how I choose to receive coaching and how I choose to think about my coaches. I send all of the coaching I receive through my own filter. Then I decide what serves me and I l...
No Engagement, No Problem 28.04.2024 26:29
Your ideal clients are ready to hire you. They may not be engaging with your content. They may not be in your DMs. But they are watching you. The key is to shift from making content that compels people to engage to copy that compels people to buy . In this episode, I'm sharing two ways to do this: 1. Creating awareness around the gap between where they are and where they want to be. 2. Telling the...
I Sell Because I Sell 23.04.2024 39:38
I’ve sold $750k of coaching over the last three years because I SOLD $750k OF COACHING . But more importantly than that, after 100s of consults I’ve developed a selling process that feels safe, expansive and empowering for both me and my clients. And for the first time EVER, I’m going to teach you my exact method. Because no matter how much you’ve sold, I know you’re ready to fall madly in love wi...
Time to Change Your Mind 15.04.2024 30:50
It's time to change your mind. Because the truth is, as long as you are alive, some (or LOTS) of what you want will change. It's a sign of growth. The only two reasons you ever hold yourself back from making the change you know you want is because of your fear of: 1. What you’re going to make it mean about yourself 2. What you’re afraid other people will think about you But it’s safe to be a contr...
Make Your Results Inevitable 09.04.2024 24:22
Send us a text What do you want? What are you telling yourself is possible for you? Or are you trying to convince yourself that you don't want it, that while maybe it's possible for others, it's not available for you? That ends today ICON . Your job is to be unapologetically honest with yourself about what you want and then give it to yourself. Inside this episode I’m sharing the ex...
Go Get Clients 01.04.2024 26:29
The business you want? The wealth you know you’re meant for? It wants you back. It's waiting for you to show up and fucking claim it 🔥 I've made $735k cash since starting my business 3 years ago. And the one skill I see that overlaps at any level of income: You have to tell people who you are and what you do with shout - it - from - the - rooftops energy. You have to be willing to expose yourself...
Money Making Copy Formula 23.03.2024 26:00
Ever wonder about the magic behind copy that compels people to buy? It's not nearly as complicated to create as you think. Listen to learn the exact formula to follow. After this episode you'll know how to: 1. Have clarity in who you're talking to 2. Convey the exact problem your copy is solving 3. Bring awareness to why your people aren't creating the results they want yet 4. Confidently sh...
From $30k to $50k Months in 5 Steps 15.03.2024 36:08
I went from averaging $30k cash months in 2023 to $50k months in the first two months of 2024...and I did it in 5 simple steps. In this episode, I'm teaching you exactly how I did it so that you can create quantum leaps in your business too. Join me as I reveal: - Why you've stopped betting on yourself and how it's keeping you stuck - Why it literally pays to double down on your beliefs - How...
Activate Your Audience's Buy Now Energy 23.02.2024 34:00
I know you're ready to become fully booked with an offer you and your clients are obsessed with. Not only is this possible for you, but it can happen fas t ... ask me how I know 😏 Today I'm sharing how to energetically and strategically activate your audience's desire to buy now, including: - The thoughts - feelings - action sequence for you and your audience - 3 simple shifts that will make your...
[🤑 CLIENT INTERVIEW] Fully Booked with Michelle Joiner 19.02.2024 55:38
Michelle is an ICON. Michelle was a single Christian woman ready for marriage, tired of being told "pray and wait" for a husband. So she took action to create the marriage of her dreams. Now she helps her clients do the same. Michelle came to me because she was sick of undercharging, but worried her current audience wouldn't be able to afford her new rates. We got to work, and within months Michel...
[🤑 CLIENT INTERVIEW] It Gets to be Easy with Debbie McTammany 06.02.2024 32:46
Debbie is an ICON. Debbie left her corporate career after 26 years with no plan but knowing she was meant for more. During her first round of ICONIC Coach Debbie's self-confidence and trust skyrocketed, leading her to be nearly booked at * double* her old rates. And the best part? The surprise and delight she feels at just how easy signing clients is. So many wins, and she knows she's just getting...
[🤑 CLIENT INTERVIEW] Instant Results with Jennifer Delliquadri 23.01.2024 37:34
Jennifer is an ICON. Over the last three years Jennifer created massive success with her 6+ figure business. But in 2023 her confidence took a dip and her revenue soon followed. In our first week of mentorship we focused on 2 main areas: reinvigorating her confidence and simplifying & clarifying her message. The result? She created the most consults in a single week since starting her bus...
"Oh Lord, Please Don't Let Me Be Misunderstood" 07.01.2024 35:09
The hardest part of running my business in 2023 may shock you. It wasn't making nearly $400k cash. It wasn't attracting high-ticket dream clients. It wasn't getting fully booked with a $30k offer. It wasn't launching my group program ICONIC Coach. It wasn't helping my clients create incredible results. It was.. .feeling misunderstood . When I started my coaching business 3 years ago I was ignoranc...
[🤑 CLIENT INTERVIEW] $150k in 4 Months with Client Meagan Norris 15.12.2023 53:21
Meagan Norris is an ICON. I'm delighted to invite you in on this conversation between me and my friend and private client Meagan where we talk about all the things, including: Belief blueprints Self-trust, even when it doesn't make sense Redefining "it's working" How to crack the Instagram code P A T I E N C E Making so much money it doesn't make sense Get ready to be activated in the best possibl...
The Being Behind the Buzzword 03.12.2023 25:50
Let's talk about Embodiment, a buzzy word in our industry. What does it *really* mean to embody? 2023 has been a big year for my business... I doubled my rates from $15k to $30k - and renewed clients at my new rate. I became fully booked - with a paid waitlist. I created my first $100k cash month. I had the chance to travel twice for my business: once to enjoy a VIP experience with my coach and on...
Ode to Scraps of Paper Sarah 04.11.2023 26:32
Join me for this episode of reflection as I say goodbye to the house where I really built my business. Here is where I experienced so many firsts... So many lessons. So many clients supported. So much cash created (over $600k cash!!!!!!). And so much growth. All of it rooted in my unwavering belief. How did I do it? One decision at a time. As I look back on all that I've accomplished and become, I...
The Pleasure and Power of Right Now 28.10.2023 13:40
You're thinking "When I get through this, then I can show up differently". But life is always happening , ICONS. How you think about it directly impacts how you show up... and whether or not you create the results you want. Stop waiting for when . Start enjoying now - starting with this sweet and short riff on how to melt into the pleasure of the present. This skill is how you create exactly...
Trending is the New Consistency 20.10.2023 38:24
You’re putting consistency on a pedestal. You think the more consistent you are, the more you create. More confidence. More clients. More wealth. More growth. More peace of mind. But what if analyzing and striving for consistency is actually slowing you down AND making you feel like crap? In this episode I’m sharing the thing that is more important than consistency: trending. Are you trending upwa...
It's Done Energizer 12.10.2023 24:48
One of the main reasons I’ve created $600,000 cash since starting my business is because I’ve embodied “It’s Done Energy”. Before the engagement… Before the yes’s… Before the clients… And before the cash… I was committed to my belief that “It’s Done.” My success was inevitable as long as I didn't quit. And so is yours. Decide to not quit. No quitting with a capital Q or a baby q. Decide to keep go...
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