The Athlete Brand Advisor Podcast

This podcast episode of The Athlete Brand Advisor Podcast featured host Greg Glynn interviewing Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, a company focused on character development for youth athletes. The discussion covered the challenges in modern youth sports, including excessive pressure on athletes and parents, the impact of pay-to-play models, and the importance of re...

How does the Aroma Joe’s community ambassador NIL program work? This episode with host Greg Glynn, founder & CEO of Pliable features special guest Crystal Brown, community marketing manager for Aroma Joe’s Development Office. Greg and Crystal shared how the Community Ambassador Program at Aroma Joe's was created and how the program evolved from its inception in 2022 with Alyssa Bourque to beco...

This episode of the Athlete Brand Advisor Podcast featured host Greg Glynn interviewing Sophie Miller, a CPA from Larson Company based in Utah, about tax strategies for college athletes involved in Name, Image, and Likeness (NIL) deals. Sophie is a former college volleyball player at Eastern Washington, discussed the importance of setting up an LLC for athletes earning money annually from NIL acti...

In this episode of The Athlete Brand Advisor Podcast, Greg Glynn interviewed Matt Rogers, author of "The Recipe for Being a Great Coach," to discuss his sports background, coaching career, and the inspiration behind writing the book. Matt shared his experiences playing college sports at Bowdoin College and his journey into coaching, emphasizing the importance of building positive team cultures and...

To celebrate National Girls and Women in Sports Month, host Greg Glynn, founder & CEO of Pliable interviewed Christine Yu, an award-winning journalist and author of "Up to Speed: The Groundbreaking Science of Women Athletes." They discussed Christine's background in journalism and her passion for women's sports, which led her to write the book to address the gender gap in sports science resear...

This episode of The Athlete Brand Advisor Podcast featured Barrett Garese and Greg Glynn discussing Barrett's career journey from film school to his current role with FanSpark, a subscription content platform for athletes that enables monetization through exclusive fan-powered content. Barrett explained how FanSpark operates as a safe and simple platform with an 80-20 revenue split favoring athlet...

In this episode of the Athlete Brand Advisor Podcast, Greg Glynn, founder & CEO of Pliable Marketing interviewed Johnnie Perkins, an NIL Compliance & Athlete Services Strategist about NIL contracts, negotiating, and networking. Johnnie shared his extensive background in strategic operations, compliance, and contract negotiations, emphasizing his passion for college sports and his commitmen...

In this episode of the Athlete Brand Advisor Podcast, host Greg Glynn sits down with Heather Rule to explore the evolving world of sports journalism, the rapid growth of women’s ice hockey, and how athletes are becoming powerful influencers through Name, Image, and Likeness (NIL). Heather shares her journey from general news reporting into sports journalism, her experience covering Minnesota’s ico...

In this episode of the Athlete Brand Advisor podcast, Greg Glynn, founder & CEO of Pliable Marketing talks about athlete branding and finding purpose with Stephen Seidel, founder of the award-winning PR firm The Seidel Agency.  Stephen Seidel is a TEDx keynote speaker, media expert, and founder of the award-winning PR firm The Seidel Agency, amplifying artists and Fortune 500 changemakers. A b...

James Oliver, the founder of Atlas protein bars joined host Greg Glynn for a podcast discussion to share his entrepreneurial journey and business and his development of Atlas Bars. Clean-Label Food Entrepreneur's Journey James shared his journey of starting Atlas, a company focused on clean-label food products, inspired by his interest in nutrition and athletic performance. He explained how his cu...

In this podcast episode, Greg Glynn, founder & CEO of Pliable and John Coyle, founder & CEO of the Art of Really Living discussed John's extensive background in sports, academia, and media. John shared his journey from Olympic athlete to motivational speaker and author, discussing his experiences in cycling, speed skating, and his work in innovation and design thinking. The conversation co...

In this episode of the Athlete Brand Advisor podcast, Greg Glynn, founder & CEO of Pliable Marketing talks about helping athletes find the right college and how to get scholarships and reduce debt with Shellee Howard, the Founder and CEO of College Ready. Shellee Howard is the Founder and CEO of College Ready and a Certified Independent College Strategist who helps families navigate the colleg...

Greg Glynn, founder and CEO of Pliable sits down with Mark O'Connor to talk about his boxing career and how he used his talented hands in the ring to then write a book. Mark is from Saint Paul, Minnesota, and discusses his inspirational book, 'It's About Time,' In 2024, Mark received the 2024 Minnesota Irish Network Literary Award from Tim Nolan for his collection of short stories and poems. Mark...

The podcast episode with Greg Glynn, founder & CEO of Pliable features guest Nick Peck, a former college athlete and award-winning journalist who transformed his football experience into a debut novel called "Only Way Out." Nick shares his journey from high school football to becoming a successful author, discussing his writing process and the themes of his book which follows a high school ath...

In this episode of the Athlete Brand Advisor podcast, Greg Glynn, founder & CEO of Pliable Marketing talks about NIL resources and advice for high school and college athletes with Brian DiNapoli, the founder of www. NILInsight.com . NIL Insight.com is a passion project for Brian dedicated to supporting student-athletes and their families with trusted resources on mental health, substance abuse...

In this episode, Greg Glynn, founder & CEO of Pliable talks with sports broadcaster Jen Mueller about her career in sports journalism. Jen shared her journey from high school guidance counselor to successful sideline reporter for the Seattle Seahawks, emphasizing the importance of consistent presence, networking, and strategic relationship-building in the sports industry. The discussion conclu...

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with Calum Kuhn and Max Rusakov co-founders of Revu, an AI-powered platform designed to help athletes manage their Name, Image, and Likeness (NIL) contracts. They discussed the challenges athletes face with NIL deals, the development and marketing of their tool, and potential features to improve contract management for a...

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with Dr. Kiersten Janjigian, Neuroscientist and Mental Performance Consultant. Dr. Janjigian is passionate about the psychological aspect of sport and performance - the mental game - and brings value to high-performers and the organizations in which they thrive by teaching and implementing techniques that optimize the br...

In this episode, host Greg Glynn sits down with Kristi Dosh about her background in the sports, the recent House vs. NCAA settlement and her new book “The Athlete NIL Playbook.” Kristi explained how her interest in the business side of sports developed through her legal career and writing, leading to her first book deal and a position at ESPN. She discussed her upcoming book, "The Athletes NIL Pla...

As NIL gets the headlines, there are stories behind each athlete. Whether they are in high school or college Athlete First Media is telling the story behind the athlete.  In this episode, Greg Glynn, founder & CEO of Pliable sits down with Gabe Nason to talk about why he started Athletes First Media.  They explored the importance of equal coverage for male and female athletes in Maine, with Ga...

In this episode of The Athlete Brand Advisor Podcast, Greg Glynn talked with Gary Chupik, an internationally recognized mental performance coach. Gary unlocks performance in professional teams, athletes, business professionals, and those wanting to find their next level in performance. Gary’s unique methods and processes are unprecedented in the sports and business worlds.  The episode featured ad...

In this episode, Greg Glynn talks with Francais Olexa about advice and information for high school athletes who are being recruited by college coaches. Whether you want to play Division 1 or play at a junior college, this episode has great advice to help you get attention from the colleges you are most interested in. In this episode: How Francais got started coaching softball Tips for emailing col...

In this episode, Greg Glynn talks one-on-one with Erin Reeves, former Division 1 college tennis player and head coach of the women's tennis team at Colby College.   Erin shares her insights and experiences with athletes and parents who are wondering about the recruiting process. In this episode: How long your tennis college recruiting video should be What to write in an email to college coaches Wh...

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with PWHL agent Krista Kerth to answer questions for female hockey players who are looking to play in the PWHL. As a PWHL agent, Krista represents more than 25 women’s hockey players who are paving the way for the future generation of young girls. She is currently working with some of the top talent in the league, includ...

Greg Glynn, Founder & CEO of Pliable sits down with Dana Ammons, CEO of Value Growth Partners, a consultancy firm specializing in propelling businesses within the consumer goods and beauty industries. Dana has consistently demonstrated his ability to navigate complex market landscapes and deliver substantial business results. Before founding VGP, Dana amassed extensive experience in various ex...