The At Last Podcast

If you've ever wondered: How do wedding vendors actually rank on Google? Is SEO still worth it with Instagram, Pinterest, and AI changing search? Why are some wedding professionals consistently getting organic inquiries while others feel invisible online? What should wedding musicians, planners, photographers, and venues actually be focusing on for SEO? This episode is for you. In this episode of...

If you've ever found yourself wondering, "Why am I getting wedding inquiries but no bookings?" or "Why do couples ghost after I send my pricing?" this episode is for you. You might be posting consistently, showing up on social media, networking, and finally getting leads… but those leads aren't turning into paying clients. In this episode of The At Last Podcast, I'm breaking down what's really hap...

Today I'm joined by Celeste Vee, violinist, founder of VEE Entertainment, and someone who has built a truly lasting career in the wedding industry. From starting violin at four years old to performing professionally at 12, Celeste has experienced every stage of what it looks like to grow as both a musician and a business owner. In this episode, we talk about her journey from bands to building a so...

If you've been posting consistently, showing up at networking events, updating your website, and trying to stay visible… …but your inquiries still feel random or inconsistent… This episode is for you. Because here's the truth: Your problem is not visibility. Your problem is clarity. And when your messaging isn't clear, it quietly affects everything — your inquiries, your pricing, your referrals, a...

If you have ever wondered why couples choose one vendor over another, even when both are talented… this episode is going to shift the way you think about marketing forever. Because couples are not choosing vendors logically first. They are choosing emotionally, and then justifying their decision with logic afterward. In this episode, we are breaking down what couples are really buying, why trust s...

If your website sounds like every other wedding vendor's website, you are not alone. Most wedding business owners fall into the same messaging trap without even realizing it. They use the same "safe" words, the same phrases, and the same descriptions that feel professional, but do not actually help couples understand what makes them different. In this episode, we are diving deep into why wedding b...

What does it actually look like to have a strategy as a wedding vendor, not just hustle, networking, and hope? In this episode of The At Last Podcast, Erica sits down with her good friend Erin Dienst, who is currently completing her MBA at Yale School of Management, to apply real competitive strategy frameworks to the wedding industry. Erin brings insights from her graduate coursework in Competiti...

Every January, we promise ourselves this will be the year we're more consistent, more organized, and more on top of things. And every year, most of those habits quietly fade by February. In this episode of The At Last Podcast, Erica breaks down why New Year habits fail, what Atomic Habits by James Clear teaches us about building habits that actually last, and how systems, not motivation, are the r...

As the year comes to a close, it's easy to focus only on revenue and bookings. But income alone doesn't tell the full story of how your wedding business actually felt to run. In this episode, we're stepping back to reflect with intention, not pressure. Whether you're a musician transitioning into weddings or another type of wedding vendor who felt busy but not organized this year, this episode wil...

Engagement season is coming and this episode teaches wedding vendors how to prepare their marketing plan so they can book more clients, strengthen vendor referrals, and upgrade their sales systems before inquiries surge. If you are a wedding musician, planner, photographer, venue team member, florist, videographer, or any wedding professional, this episode walks you through the exact steps to get...

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Links for You: 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA Ever wonder what makes some wedding musicians stand out and have clients raving about their exp...

Ever wonder how some wedding musicians make their ceremonies feel effortless, emotional, and unforgettable? In this episode, I break down exactly what it takes to perform wedding ceremonies like a pro—from the first note during guest arrival to the high-energy recessional. You'll learn: How to guide couples in choosing the perfect songs for each moment of their ceremony Step-by-step tips for the p...

Are you tired of feeling like you're just competing on price when couples inquire about your wedding music services? In today's episode of The At Last Podcast, I'm breaking down how to craft a wedding music package that does more than list songs and hours—it positions you as the premium choice for couples who want a personalized and unforgettable experience. We'll cover: Why packaging your service...

Have you ever wondered how some wedding musicians consistently book high-end, premium weddings while others struggle to attract clients willing to invest in exceptional music? In this episode of At Last Podcast, I'm breaking down the marketing strategies that can help you step into the luxury wedding market and start attracting couples who value your craft and are ready to invest in unforgettable...

In this episode, we dive deep into the power of personal branding for wedding professionals. Whether you're a wedding musician, photographer, planner, or any other creative vendor, personal branding is the key to standing out in a saturated market and attracting your ideal clients. We'll show you how to define your unique brand, position yourself as the go-to expert, and create a visual identity t...

Are you missing out on bookings because you're too busy to follow up? In this episode, Erica reveals how automating your follow-up process can save you time, prevent lost leads, and elevate your client experience. Whether you're replying to inquiries at midnight or trying to manage 10 leads at once, this episode will give you the tools to turn chaos into consistency—with a client journey that feel...

In this episode of The At Last Podcast, I'm joined by Jason Nelson—aka The Essential Jason Nelson—a high-energy saxophonist and pianist who's mastered the art of unforgettable wedding performances. We dive into his journey from music lover to in-demand wedding entertainer, with over 250 weddings under his belt. Jason shares his marketing insights, performance tips, and how he collaborates with DJs...

Self-promotion can feel awkward, overwhelming, or even downright cringey—especially if you're a musician or creative vendor trying to break into the wedding industry. In this episode, we're breaking down the most common fears creatives face when trying to market themselves and offer practical, mindset-shifting advice to help you show up with confidence and clarity. In this episode, you'll learn: W...

Hey there, musicians! Have you ever thought about performing at weddings but weren't sure where to start? In today's episode of The At Last Podcast, I walk you through a step-by-step process to ensure a smooth and successful wedding performance. From the initial consultation with the couple to reflecting on your performance post-wedding, this guide will help you create unforgettable musical moment...

In this episode of At Last Podcast, I sat down with Christina Thomas, also known as RVA Harpist, to discuss the key aspects of standing out as a wedding musician. Christina shares her inspiring journey—from growing up in a musically intense household to choosing the harp as her instrument of rebellion, stepping away from music during her corporate career, and ultimately finding her way back after...

Are The Knot, WeddingWire, and Zola actually worth it for booking more weddings? If you're a musician or creative wedding vendor wondering whether to create a listing, this episode breaks it all down for you. In this episode, we're covering: The key differences between The Knot, WeddingWire, and Zola Who actually uses these platforms and what kind of clients you can expect The real pros and cons s...

Feeling overwhelmed trying to manage inquiries, follow-ups, contracts, and social media—all while performing at weddings? In this episode of The At Last Podcast, I'm sharing 7 essential tools that will help you streamline your wedding music business, book more clients, and create an incredible experience that leads to more referrals.  These tools will help you track leads, automate emails, manage...

Have you ever found yourself at a crossroads, where the career you spent years training for takes an unexpected turn? Imagine being on the verge of starting your orchestral career, only to have wedding gigs take over and lead you down a completely different path. That's exactly what happened to Andrea Levine, founder of Miss Musique. In this episode of The At Last Podcast, Andrea shares her inspir...

Ever wonder what's going on behind the scenes of a wedding musician's performance during a ceremony? It's not just about playing gorgeous renditions of the couple's most important songs—it's about reading the room, timing everything perfectly, and making sure you're supporting their big moment without being a distraction. In this episode, I'm taking you behind the scenes of a wedding ceremony from...